Enabling the Cisco Decoder Ring

Enabling the CiscoDecoder Ring

Andrew ChappellProgram Manager, Cisco Systems

Andrew ChappellProgram Manager, Cisco Systems

www.linkedin.com/in/andrewchappell

Andrew ChappellProgram Manager & Architect,Hierarchy Management Platform, Enterprise Data Services

Enabling the Cisco Decoder RingUsing to automate Master Data Management across the Enterprise

4© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Any mechanism which provides a mapping from one thing to another, in order to translate something from

…to sensible.

What is a Decoder Ring?

cryptic


“Every company has a decoder ring, but not everyone knows the various ciphers”


Answer: Hierarchy Management Platform (HMP):

Single Source of Truth for hierarchies and data relationship managementEnables data roll-up depending on the business needConsumes, manages, and publishes data in a consist manner

Goal: Centralized platform for the maintenance and governance of Enterprise hierarchies

Unify functional processes with a common platform for data management & governance

Simplify the systems used to maintain Enterprise hierarchies Amplify business growth by connecting-the-dots across the functions

Problem: Overtime, numerous processes and systems have been created to manage data resulting in the proliferation of silo'd hierarchies, data synchronization issues, and replication of master data.

HMP Value Proposition: Unify, Simplify, & Amplify

Circa July 2009


Product Finance Marketing Strategy

BG

TG

BU

PF

PID PID

PF

BU

PF

PID

TG

Implementation: Focusing on the Hierarchies

Establish a Consistent Data Source using Neo4j

BE

SBE SBE

PF

PID

PF

PID PID

PC

SC

Series Series

Model

PF

Model

PF

SC

Series

Model

PF

TMS

PF

PID PID

PF

PID

Implement an End-to-End

Organizational Workflow

Connect toOther Data

Domains

GU

HQ

BR BR

Party Party

Site Site

HQ

BR

Party

Customer


Our Journey and Shift to the Graph Segment

Category

ProductModel

ProductSeries

Cisco.com

Business Group

Technology Group

Business Unit

Product & Services

Business Entity

Business Sub-Entity

Business Entity

Product Family

Sales Comp.Sales Comp. Specialist Comp.

Product ID

Global Ultimate

Headquarter

Party

Physical Site

Customer

Region

Sub-Region

Country

Sales Territories

Counties/ Cities

Warranty

SalesAgentBooking

Note: Nodes, Relationships, and Allocations all have an associated Timestamp to track past, present, and future changes.

Support

ProductDev

Sales

Sales

Finance

WebMarketing

SalesAgent


Switch, Access, Virtualize

Business Group

Internet Switching

Tech. Group

Internet Switching Biz

Unit

Product & Services

Nexus 9K Family

N9K-C93128TX

The Walt Disney Company

The Walt Disney Co., 500 S Buena Vista St, Burbank

Disney Consumer Products, 1201

Flower St, Glendale


Flower St, Glendale

Customer

Example #1Note: Nodes, Relationships, and Allocations all have an associated Timestamp to track past, present, and future changes.

North America

US & Canada

US-California

Sales Territories

Glendale

ProductDev

Oscar Torres (#1235813) Sales

Agent

Enables Product Devto determine in real-time what

Customers are purchasing their product, so they can prioritize

and customize product features based on those top companies / industries. They can additionally work with Sales Agents to setup

specific engagements.


Enterprise Networks

Routing & Switching

Nexus 9500 Switch

Nexus 9K Switching

Series

Cisco.com

Switching & Wireless Group

Data Center Switching

Business Entity

Nexus 9K Family

N9K-C93128TX

$45,000 Booking

Note: Nodes, Relationships, and Allocations all have an associated Timestamp to track past, present, and future changes.Web

Marketing

Finance

Example #2

Enables WebMarketing to look at past,

present, and future Financial bookings data in real-time to

launch new promotions or discounts online.



Business Group

Internet Switching

Tech. Group


Unit

Product & Services

Nexus 9K Family

Comp-SwitchingSales Comp. Comp-

NX9K

N9K-C93128TX




Flower St, Glendale


Flower St, Glendale

Customer

North America

US & Canada

US-California

Sales Territories

Glendale

2-Year Warranty

Oscar Torres (#1235813)

$45,000 Booking


Enables Sales to know inreal-time which Products

& Services have been purchased by a Customer to

determine incentives, rewards, renewals, up-sell, and cross-

sell opportunities.

1-Year Support

Subscription

Sales

Example #3

Sales

SalesAgent


Products

PartnersCustomers

Connected IDs360 View°

• End of Sale / Life• Renewals• Expired / Uncovered• Competitor Products• Subscription Consumption

• Contracts / Subscriptions

• End of Sale / Life• Renewals• Coverage• Usage

• Demand Generation / ROMI

• Inbound (Web / Social)• Outbound

(Telemarketing / Events) • Customer Interactions

(Web / Social / Email)• Surveys• Satisfaction Scoring• Discounts / Offers• Response Management• Account Scoring

• Case Management• Service Leads

• Demographics, Geographics, Psychographics

• Newsfeed• Social Media• Competitor Insights• Customer Industry Trends

• Partner Programs• Accounts / Contacts• Contact Roles &

Responsibilities• Certification / Specialization• Partner Deals / Quotes• Rewards• Rebates• Partner Performance Metrics

• Deals / Quotes• Funnel / Forecast• Accounts / Contacts• Services Contracts /

Subscriptions• Leads• Bookings• Demo Loans / Try and Buy• Exec / Customer Briefing

Center

• Cisco Capital• Historical Spend

Marketing

Install Base

Software & Licensing Sales

Channels

Customers

SupportFinance


• (Neo4j) -[:ENABLES]-> (DecoderRing) -[:UNLOCKS]-> (Insights)

Closing Us Out…

• Ensure your Data Model is Organizational Agnostic. Process / Policy / Datadoesn’t always need to be consolidated or standardized, it just needs to be mapped!

• Share all non-sensitive data company-wide: Read-Only Access for Everyone• Setup a robust API layer. You’re not going to be able to satisfy every use case, but

give them an option

• Implement a crowd sourcing mechanism: Suggestions, Up-Vote / Down-Vote

Not Using Neo4j for MDM & Hierarchies

Starting to Use Neo4j for MDM & Hierarchies

Want to Take Neo4j to the Next Level

Special Thanks to a Phenomenal Team:

Amit Kumar

Scott Fronsdahl

Brian Grossman

Rajeev Thekkayil

Srini Murthy

CD Venkatesh

• Srikanth Natarajan• Tom Reed

• Vamshi Rokandla

• Robby Greenfield

• Ronak Shah• Waydon Destin

Thank You!

Find Me on LinkedIn: www.linkedin.com/in/andrewchappell

Marty Haberstroh

Arvind Toor

Achal Shantharam

Jimmy Pan

Ashish Cloudhary

Kumaran Anbalagan


Hierarchy Examples: Value & UsageHierarchy Purpose Used By

ERP Product& Services

Classifies product types as Hardware, Software, and/or Service, by which Business Units (BUs) receive revenue credit for sales

• Finance to determine the BU that will receive revenue credit for a sale• Marketing to evaluate product performance based on percentage

bookings• Manufacturing to generate build, plan, & scheduling reports• Engineering to report product quality metrics by technology• Software Team to report the percentage allocation of BUs to their

Bookings, Revenues, and CoGS for Software Products

BusinessEntity

Enables organizational allocations at a Product Family level for Financial roll-ups

• Finance to plan, review, and report performance of Product Families• Marketing to promote offerings to target markets• Supply Chain to analyze Go-To-Market strategy effectiveness

Cisco.com Translates the relationship of internal Product Families to Product Categories, Sub-Categories, Series, and Models

• Finance to categorize products per pricing list catalog• Marketing to promote products via Categories, Series, & Models on

Cisco.com

Sales Compensation

Enables the Architecture alignment and negotiated percent allocation of products & services for Sales Compensation and Crediting

• Sales to set goals, crediting (including Partners), and compensate Sales Agents

SalesTerritories

Defines sales regions, countries, counties, cities, and districts • Sales to define the geographical territories by which Sales Agents manage

CustomerRegistry

Enables an internal view of Cisco’s customers at a global level down to a physical site and address level

• All Functions to determine the primary site location for each customer company based on global, regional, and/or local presence

• Sales to determine global customer bookings aggregation and forecasts


Enterprise Networks

Routing & Switching

Nexus 9500 Switch

Nexus 9K Switching

Series

Cisco.com


Business Group

Internet Switching

Tech. Group


Unit

Product & Services

Switching & Wireless Group

Data Center Switching

Business Entity

Nexus 9K Family

Comp-SwitchingSales Comp. Comp-

NX9K

N9K-C93128TX




Flower St, Glendale


Flower St, Glendale

Customer

North America

US & Canada

US-California

Sales Territories

Glendale

2-Year Warranty

Oscar Torres (#1235813)

$45,000 Booking

Populated Model


1-Year Support

Subscription

ProductDev

Sales

Sales

Finance

WebMarketing

SalesAgent