View
7.729
Download
0
Embed Size (px)
DESCRIPTION
A quick overview of the various technologies i came across during my enterprise 2.0 research. The content for the slides comes from content shared in the Enterprise 2.0 conference and Dion Hinchcliffe as well. (I do not claim ownership of creating all the content, its more of aggregation of content and adding to it)
Citation preview
ENTERPRISE 2.0
Agenda
Overview on Enterprise 2.0 Why is the industry interested in Enterprise 2.0? Enterprise 2.0 elements Interesting facts
Enterprise 2.0 conference Buzz at the conference The big names at the conference Microsoft at the conference Other exciting offerings at the conference
Take Aways Top Learnings Takeaways from DD perspective
Enterprise 2.0 overview
What is Enterprise 2.0? Enterprise + Web 2.0 = Enterprise 2.0 Some interesting examples of emerging social software getting used in the
enterprise are: Del.icio.us Friendfeed IBM QEDWiki (ability to create software from pieces on web or intranet) Predictify Microsoft Popfly Idea Agency Share Point
An interesting tool used in the prediction market and a great example of how Web 2.0 is used to solve an enterprise problem
Demo Predictify
Web 1.0 Vs Web 2.0
Web 1.0
•Concepts•ME•One directional communication•User generated content•Owning•Creating•Desktop
•Technologies•Static bookmarking•Static enterprise Portals•Static Documents•Desktop email
Web 2.0
-Concepts-YOU-Bi-directional communication-Community generated content-Sharing-Mashing-Web
-Technologies-Social bookmarking-Enterprise mashups-Wiki, blogs etc. -Web email, micro-blogging -Social Media
Why is the industry interested in Enterprise 2.0? Technology
Speed change and innovation Enable collaboration Influence technology direction within the company
People Attract and retain new talent (gen Y) Gen Y is used to working with these tools and sees them
as a key element to innovation Improve effectiveness of top talent Leverage the ‘relationship capital’ within the company
and create an environment that fosters trust and constant learning
Cost Reduce Cost Increase Productivity
On-demand Social Collaboration and Community for Your Business.
Sample Site: http://everesttest.groupswim.com/
Demo Group Swim
Enterprise 2.0 elementsfrom dion hinchcliffe’s session
FLATNESSES
Freeform tools such asBlogsWiki’sMicro-blogging
Links to people or information :RSS URL/URI
Easy access to enterprise 2.0 platform e.g.Open OfficeLotus Symphony
On-the-fly organization of data ( folksonomy ) e.g..DiggDel.icio.us
Small addressable pieces easily consumable via the web: Web partsmashups
Mining patters and user activity e.g.. quickly mine through lists of thousands of pages by progressively applying tags
Discoverability of information (keyword search) e.g..Google,Share point enterprise search
Non- hierarchial and transparent information exchange e.g.. Facebook, IBM Connect my site
Something complex arising out of relatively simple interactions, e.g.. A document is the emergent product of a wiki; an answer is the emergent product of a prediction market.
Easy pushing and consumption of changes:RSS or email notificationsAlerts
Interesting Facts about Enterprise 2.0from various sessions and discussions at the conference
The Industry Enterprise 2.0 will be $4.3 billion by 2013 Enterprise 2.0 is a bottom’s up approach to driving business KM 2.0 – knowledge management 2.0 (could be considered an offshoot
of Enterprise 2.0) is being predicted to be the next big thing The Trends
Phone and email usage is on decline People are using and participating in wiki's more than blogs A social network is the new “water cooler” of an enterprise Social networking is being used a great deal in the prediction markets
The Adoption Launching an enterprise social network requires investment in a
socialization plan. The “we will build it and they will come” attitude doesn’t work.
The change management is required but scary The earlier baby boomers (the earlier gen x) are finding it difficult to
embrace the concept
Why has enterprise 2.0 not taken over the complete enterprise like a wild fire?
Change is difficult and Change Management is tough There is no one size fits all Some people don’t get it We haven't learned as people how to leverage these tools in the right
way Management is not sure how to make the new tools working the existing
processes as lots of middle managers are not comfortable with the web or these tools
Fundamentals of management have to change The range of people in the same company varies from people who grew
up without a compute and then there is gen y and the neurological development of their brains are different - mainly this makes a difference in the way they different generations would use the tools or leverage the tools
Maybe a lot of people are not ready for it With learning the truth comes the responsibility to something about it
Boston June 9-13
Enterprise 2.0 conference
Buzz words at the conference Blogs Wiki’s Microblogging/ Twitter Mashups Podcasts (social media) Tagging Social Networking
Blogs
A personal knowledge management system Makes the environment appear as a much more accessible place
to work. Industry adopters
BT Global demographics (lots of people working from home) Trying to close the gap between working and learning
Blockers Perception, technology, network (n number of people adopted) Time taken to maintain a blog
Limitations Raw, no discipline Culture shift
Challenges Security with respect to sensitive data Control on information dissipation Bringing discipline
reeform
Wikis
Wikis are used in business to create collaborative websites and provide intranets and Knowledge Management systems.
Industry adopters Pfizer
They have a pfizerpeda Feedback loop is very high on pfizerpedia Great way to dissipate information across the company
Microsoft (Micropedia) Accenture - 123k employees - 54000 users/week Deutsche bahn - 270k - 15000 users/week IBM - 387k - 100k users/week
Blockers Learning curve (how to write a wiki)
Limitations No endorsement of data being completely accurate
Lack of reliability and stability of content
Challenges Moderation of the wiki
reeform
A super slick wiki solutionhttp://www.wikixbox360.com/?t=anon
Demo WetPaint
Microblogging
Micro-blogging is the practice of sending brief posts to a personal blog on a micro-blogging Web site, such as Twitter or Jaiku.
Micro-blogging is being used in the various different ways today for instance: status, 140 word resume is getting popular, Getting jobs, Connecting with people
Industry adopters Very limited (no examples of industry implementation of micro-blogging were featured at the conference)
Blockers Public conversations Limited business value of content ( tough to see value in short messages )
Limitations Short, limited to few characters No user to user response
Challenges Adoption (especially in the non- GenY group)
Some interesting examples Pownce Jaiku Twitter Plurk
reeform ignals
A great interactive and slick micro-blogging site (I think this might take over twitter)
Demo Plurk
Mashups Mashup is a web application that combines data from more than one source into a
single integrated tool. Industry Adopters
FedEx QuickShip - a .NET shipping application embedded inside of Microsoft Outlook. Allows you to
use all your contacts and stay within your addressing application. FedEx Mobile - Track packages through your iPhone or other mobile device. FedEx Desktop - Advanced tracking application developed in Adobe Air. Operates outside of the
browser. Can see inbound and outbound packages. If an event happens with any of your packages, for example something has cleared customs or gets held up, you’ll get an alert.
eBay Ship Rush - Integrate FedEx into an eBay seller’s site and community. Blockers
Security concerns Limitations
Limited to available web services out there Challenges
Too many widget formats Security and identity
Some interesting Mashup examples Yahoo pipes Microsoft popfly
etwork - oriented
inks
Podcasts/ Videos/Rich content A podcast is a series of digital-media files which are distributed over the Internet
using syndication feeds for playback on portable media players and computers. Industry Adopters
Pfizer Podcasts used for training purposes
Blockers Hardware dependency High overhead
Limitations Most podcasts are limited to PC and have low portability
Challenges Policing of content Distribution over low bandwidth
Some Examples Veodia Podtech.net Slideshare.net Microsoft’s Enterprise Academy Mobile Podcasting initiative.
ocialuthorship
Provides a platform-as-a-service model that enhances daily work communications with simple-to-use high quality videos
Demo Veodia
Tagging Helps organize content organically and without a pre-determined structure. Makes information easily accessible Enables easy grouping of information Introduces the concept of Folksonomy (also known as collaborative tagging, social classification,
social indexing, and social tagging) is the practice and method of collaboratively creating and managing tags to annotate and categorize content.
A mix of static + dynamic tagging is very useful for enterprises Industry adopters
Pfizer Tags and bookmarking - tags.pfizer.com
Blockers Tough to force structure
Limitations Cant contain expressions(,) Characters are limited
Challenges Control
Some great examples Del.icio.us Facebook relationship tagging Microsoft tagging in https://thinkweek
xtentionsags
A great social bookmarking tool
Demo Del.icio.us
What did the big names have to offer? IBM – created a lot of buzz around the Lotus
connection Google – emphasized on cloud computing Sun Microsystems – showed off
Project SocialSite Amazon – presented their AWS and S3 cloud
computing environment Oracle – presented their social computing
framework (http://www.oracle.com/profit/apps_strategy/031808_web2crm.html)
Wachovia – shared a lot of information on social networking within their enterprise
Microsoft at the Enterprise 2.0 conference SharePoint - the highlighted features were
Colleagues concept My site
Academy mobile – created a lot of buzz A social media platform based on sharepoint
launched at the conference Great tool being used for internal training and
other talks Office Labs
TownSquare Office labs - on the same lines of ideagency
Demo Academy mobile
Take Aways
What works and what doesn’t? Works
Wiki Blogs Podcasts Tags Mashups
Struggling Blogs Social Networks
Top Learnings Young people entering the workforce communicate with Web 2.0 tools. They
want more than just email. Cloud computing is an easy way to launch a service and scale To innovate, you need to harness the wisdom of your network. First start
with your staff and then move to partners and your audience. When you create a collaboration Enterprise 2.0 space, TRUST your
audience. Release the desire to control. Don’t control. Even the CIA recommends this.
Change management. Adoption requires evangelism and constant reminders and associating Web 2.0 tools with everything you’re doing.
Allow people to engage with your company outside of your .com business address. Let them engage with your brand where they already like to go, like Facebook, MySpace, etc.
Adoption of most of the social applications such as blogs, Facebook was viral while applications such as wiki’s required some push and policing from the enterprise
In huge enterprise its important to have guidelines around how employees use social networking
To make social networking acceptable you need to seed it and create incentive around it (Engage power users in pilot to contribute a variety of content and desired information architecture)
Takeaways from a DD perspective Wiki’s are a great “across time zones” collaboration tool and accepted more widely than
blogs Social tools are a culture change in every company and change management is very
important No policing of content posted by employees makes adoption easier (but security becomes a
concern ) Wikis, blogs, micro-blogging, tagging and podcasts are not new anymore – everyone uses
them There is a lot happening within Microsoft in this space
SharePoint One note Office labs
The enterprise 2.0 solutions help us tackle the areas of Collaboration TRUST Attracting and retaining talent And a lot more
There are lots of cool tools and technologies out there (similar to what we are already thinking about) that we could learn from Hoovers Connect takes a deeper look at relationships between people within a company via outlook and
webmail Micro-blogging generating status reports Small videos and podcasts enabling social learning/training
Appendix
Social Collaboration Software for organizations
Demo Spaceo.us
Other exciting Enterprise 2.0 offerings
Most companies offered web 2.0 tools (e.g. discussion groups, podcasts, video sharing, image sharing, blogs), they’re flexible, and they connect your employees helping them find each other and each other’s knowledge. Here are some companies that stood out at the conference
Social Cast Igloo Software Newsgator Spaceo.us Groupswim Veodia Box
Putting it together with our 3-D chart
Why Enterprise 2.0?
The adoption of 2.0-type tools will help the organization: work more effectively across time and
distance better connect and engage employees mitigate the impact of a maturing
workforce (knowledge capture) engage the Gen Y worker
Interesting facts about existing implementations Most companies/enterprises in some way or
form already have an implementation of E 2.0 Internal wiki’s, blogs My sites
Some companies are finding it hard to deal with culture shift and change management
Companies want to harness staff’s creative energy through fun and engaging use of social networking tools.
Companies find it easier to introduce the concept in smaller companies rather than larger companies
What are you trying to accomplish via E 2.0?
Increase collaboration Awareness of “what we know” increase
agility/responsiveness Faster communication Increase innovation and time to market Reduction of IT costs Accelerate brokering of people
Change in the software models
Social Project Managementfrom Leisa Reichelt presentation (http://www.liquidplanner.com/blog/2008/06/23/social-project-management-in-large-projects )
Small teams: a developer, a designer and a sweeper. Made up of smart, motivated people. Limited planning. Non-essential documentation and highly
detailed specification are dispensed with. Sketching and agreement on fundamentals are the focus.
Minimal scope: Less is more. Build less. Multi-skilled teams: Look for people with multi-disciplinary
skills. Fast pace: Speed is essential to produce results within a
limited budget. Rapid release: Take it out to the community quickly and ask
them to participate in alpha and beta testing. Feedback: End user feedback is sought to refine the product. Responsiveness: Speed and close contact with users leads to
quick reaction to feedback. Iteration: Constant change.
Ray lane's seven rules of software innovation Serves an individual need Virally adopted Contextually personalized information No data entry or training required Delivers instantaneous value Utilizes community and social
relationships Minimal IT footprint
Other companies
Most of the other exhibitors has similar things to offer, another new social networking site, wiki, blog etc. Here is just a list of all the other companies (they don’t include hardware, recruiting and consulting companies)
Connectbeam – enterprise social bookmarking and social networking software Inquira - websites integrated applications for knowledge management Jive – social productivity software (used usually to build communities) Socialtext – first wiki company Telligent- online communities and social networks Worklight – web 2.0 technology to enable connecting to protected enterprise data and
each other Spigit- social networking metrics to help decision making and ranking Newsgator Socialcast Zoho Mashable Acquia Liquidplanner – project management software Ngenera – subscription based offering in the talent management and development space
Other companies cont. Trampoline – another social networking solution Awareness – builds and operates branded web 2.0 communities Attensa – provides clutter free collaboration channel Blogronix – another enterprise social paltform Golightly – hosted online community tools Headmix – lightweight messaging platform Quickbase – help IT organize, track and share information Day – provides standard based content and collaboration application Expresso – excel for the web 2.0 world Mindjet – aggregates information to help people visualize information Mzinga – business social media Openwater – another solution to connect people and information Small world labs – another set of community and social networking solutions Thoughtfarmet – another collaboration site Tomoye – community site Vignette – provide software to build great online experiences
Wachovia’s biz rationale for deploying social networking tools Work more effectively across time and distance - Took travel budget to finance
this social networking effort. Better connect and engage employees - Traditionally had company sports
leagues to connect with each other. They realized the virtual relationships on social networks are as real as the relationships you create on the softball team or the company picnic.
Mitigate the impact of a maturing workforce - As people get older and retire or simply leave the company, there’s a loss of knowledge assets. Social networking tools like wikis can capture that wisdom.
Engage the Gen Y worker - They come to their company with engagement off the scale. Social networking is the way they communicate in their personal lives. They’ve grown up in flat worlds, playing games with people around the world. When they start experiencing friction in the workplace that doesn’t allow them to communicate in their way, they drop off their engagement. Their world is a combination of fact and opinion, plus their participation. They need a voice. They need an outlet.
Position Wachovia as innovative and forward thinking Lift general employee engagement Reduce travel expenses Provide employees world-class tools with which to compete for business Support other key corporate initiatives like going paperless.
Scared to open up your enterprise information in wiki’s CIA did it so can you The fastest way for these people to
come around is to show them their competition is doing it," said panel moderator Jessica Lipnack, CEO of NetAge. "The competitive part is really the convincer."
Enterprise 2.0 Platform Styles
Enterprise Mashups
Freeform – tools such as wiki’s and blogsLink - link to people or any piece of content anywhere in the
repository via URL / URI including RDF/RSS technology to link to other enterprise systems
Authorship – Providing easy access to enterprise 2.0 platformTagging – tag clouds enables easy way to browse the metadataNetwork Oriented – small pieces which are easily consumable over
the networkExtensions – Extend knowledge by mining patters and user activity Search – Discoverability of informationSocial – Viral, non-hierarchical and transparent means of
communicationEmergence – new technologies, taxonomies, schemas, structures
etc. “the arising of novel and coherent structures, patterns and properties during the process of self-organization in complex systems”
Signals – Make consumption efficient by pushing out changes