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Enterprise Social:What is the real value to the business
Ruven GotzAvanade Download this deck at
slideshare.net/ruveng
Why am I so excited about this topic?
Collaboration has been great… but…
http://www.marine-bootcamp.com/index.php/boot-camp-details/boot-camp-training-events/obstacle-course
SharePoint was supposed to make it better
And it did!- Check in/out- Version control- Search
Sorta…
We work in a fragmented world
C:, X:
http://www.finedininglovers.com/blog/out-of-the-blue/plate-sculpture-food-art/
It’s not always clear what direction to take
http://tips.slaw.ca/wp-content/uploads/2013/09/change1-300x199.jpg
What is enterprise social?And what is it not?
Twitfacelink?
Enterprise Social?No!
This is digital marketing using social tools
Sell
Image credit
Engage
Get you to buy more…
Recruiting & Prospecting
So, what then is Enterprise Social?
Let me start with a story
Two friends meet again after six months apart
How has this changed with the advent of social networks?
SharePoint: Community is everything
Facebook supports the relationship
Two friends meet again after six months
What are the unique characteristics of this situation?
Geographic Separation
Maybe not that far apart?
CommonCause
Interested in each other & what’s happening
How do these characteristics translate to the enterprise?
Dispersed Team
Common Cause
Care about our team
Give people a way to stay in the loop
How do we allow people who are not co-located the ability to remain connected?
Hint: It’s not just about technology
Modes of communication
E-mail Lync/IMFace-to-face
Asynchronous Synchronous
Bro
ad
N
arr
ow
Webinar/ConfCall
Social
What is the supporting cultural shift that’s required?
Working “out loud”
Working Out Loud = Observable Work + Narrating Your Work
Essential ingredient: in order to help others
Value: Shrink the separation
Summary of Story 1
•Bring dispersed workers together virtually
•Build the foundation for “continuing conversations”
•Value: Remain engaged with your immediate and wider team
•How:• Asynchronous, broadcast tools • By Working Out Loud
Microsoft says “Work like a network”What does this mean?
Traditional
Compare with…
- If the rate of change on the outside exceeds the rate of change on the inside, the end is near.
– Jack Welch
Story 2: Accessing Knowledge
You’ve got a problem…
Collaborate with peers
Come up with some great ideas…
Deliver an awesome report
It gets filed
In a knowledge base
So that it’s easily searchable
Problem!
Collaborateor Work
Alone
KMSystem
This is hard work, and it’s hard to get people to do this
People aren’t good at searching and they don’t trust the search engines
SLOW
SLOW
Here’s where social can help
Social
KMCollab
Access peoples’ heads
Collaborate or Work
Alone
KMSystem
Has anyone ever worked
with Product X in situation Y?
@Sue did last year
@Bill was the tech lead on that
Here’s a link to the spec, call me if you have questions
Just what I need to solve this
Summary of Story 2
•What’s in the KM system is not always easy to find
•Not all the good stuff gets into the KM system
•Social tools make this fast and easy to do
Value: Rapid access to the information I need from the people who know.
Great stories are not enough
What is Yammer?And what is it not?
No!
Is Yammer = Facebook for the enterprise?
No!Well, sorta?
Is Yammer = Facebook for the enterprise?
Let’s look at why it’s NOT fb
ca.linkedin.com/in/alanlepo
Used with permission from: Alan Lepofsky - VP & Principal Analyst, Constellation Research
ca.linkedin.com/in/alanlepo
Used with permission from: Alan Lepofsky - VP & Principal Analyst, Constellation Research
The Value of Planning & GovernanceHow can you get ready for Enterprise Social?
If we build it, they will come…
• Don’t over-think this• Don’t over plan• Don’t put in too many rules • Don’t kill it before it starts
Have we learned NOTHING, people?
• The SharePoint Wild-West was a mess.
• Let’s not do this all over again!
Not to discount YOUR successYammer can grow virally on it’s own
Don’t kill it, but plan and be ready!•What is your business purpose?
•What are your use-cases for the application of social
•What are your terms of service and governance rules?
•Who is going to enforce the rules and set the tone?
•How will you engage your leadership?
Value: Achieve a business focused result
https://about.yammer.com/success/
Yammer & SharePointBetter together
You got chocolate on my peanut butter.No, you got peanut butter on my chocolate
The value of SharePoint + Social?
Enterprise Social Facebook Social
Enterprise Social Enhanced Collaboration
Going Social?A few thoughts on the process and getting to success
How does one ‘go social’?
Plan
DeliverEngage
Improve
Key lessons learned
From Avanade’s POV on Social
Secure buy-in and commitment from an executive stakeholder and key leaders
Key lessons learned
Co-ordinate business process changes on a long term basis – it’s not a technology drop-in, it’s a process change
Key lessons learned
Spend time mapping value and embedding social into core processes
Key lessons learned
Communicate, communicate, communicate
Key lessons learned
Define success – social adoption is not a one-time activity and viral adoption cannot be assumed
Key lessons learned
Develop a network of evangelists and community managers; engage long-term well beyond launch
Key lessons learned
Involve users as early as possible
Key lessons learned
Listen closely to naysayers and understand their concerns.
(Yammer’s “red dot/green dot/yellow dot”)
Key lessons learned
Implement mobile support and access
What’s coming next?A more complete and pervasive integration experience
The integration of yammer into life
Delve (formerly “Project Oslo”)
It understands who you are
Changing the nature of collaboration
Frictionless Collaboration
Why am I so excited about this?
Enterprise Social provides real value to me, my company and my customers……and it’s getting better!
Thank You!
