Everything You Wanted to Know about

Twitter in Korea

Jan. 2011

2F Seokgwang Bldg., 168-21, Samseong-dong, Gangnam-gu, Seoul, 135-090, Korea

tel +82 2 565 0531 fax +82 2 5650532

No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.

This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

Daumsoft

다음소프트

2No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.

This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

Contents Inside Twitter

Twitter Statistics

• Average Number of Followers

• Number of Tweets

• Active Twitters

• Active Twitters - Percent of Users Tweeting by Month

• Number of Tweets by Active Users

• Growth of Twitter’s Message

• Twitter Applications

3No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.

This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

Inside Twitter Twitter Statistics

over 500,000 , 0%

100,000 ~ 499,999 , 0%

50,000 ~ 99,999 , 0%

10,000 ~ 49,999 , 0%

5,000 ~ 9,999 , 0%

1,000 ~ 4,999 , 1%

500 ~ 999 , 1%

100 ~ 499 , 5%

50 ~ 99 , 4%

10 ~ 49 , 18%

1 ~ 9 , 54%

0 , 17%

Average Number of Followers

Number of Followers Twitters %

over 500,000 1 0.0001%

100,000 ~ 499,999 41 0.0021%

50,000 ~ 99,999 86 0.0065%

10,000 ~ 49,999 1,044 0.0598%

5,000 ~ 9,999 1,867 0.1552%

1,000 ~ 4,999 19,988 1.1758%

500 ~ 999 19,893 2.1916%

100 ~ 499 101,164 7.3573%

50 ~ 99 74,689 11.1711%

10 ~ 49 362,446 29.6786%

1 ~ 9 1,053,478 83.4720%

0 323,680 100.0000%

* 19% of Twitter users have at least 10 followers ( 2010, Global )

* 전체 트위터 사용자의 평균 Followers 수는 69 명임 ( 2010년 12월 말 기준 )

10명 이상의 Followers 29%

4No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.

This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

Inside Twitter Twitter Statistics

over 500,000 , 0%

100,000 ~ 499,999 , 0%

50,000 ~ 99,999 , 0%

10,000 ~ 49,999 , 0%

5,000 ~ 9,999 , 0%

1,000 ~ 4,999 , 2%

500 ~ 999 , 2%

100 ~ 499 , 11%

50 ~ 99 , 8%

10 ~ 49 , 24%

1 ~ 9 , 44%

0 , 9%

Number of Tweets

* 20% of Twitter users have tweeted 10 times or more ( 2010, Global )

* 트윗 메시지 작성 빈도가 10회 이하인 트위터 사용자는 55% 를 차지함 ( 2010년 12월 말 기준 )

Number of Tweets Twitters %

over 500,000 0 0.0000%

100,000 ~ 499,999 14 0.0007%

50,000 ~ 99,999 138 0.0078%

10,000 ~ 49,999 4,989 0.2625%

5,000 ~ 9,999 7,270 0.6337%

1,000 ~ 4,999 46,580 3.0122%

500 ~ 999 43,677 5.2425%

100 ~ 499 207,265 15.8260%

50 ~ 99 145,090 23.2347%

10 ~ 49 470,736 47.2717%

1 ~ 9 855,573 90.9596%

0 177,045 100.0000%

10개 이상의 트윗 생성 47%

5No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.

This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

Inside Twitter Twitter Statistics

* 트윗 메시지 작성 빈도가 월별 1회

이상인 Active 트위터 사용자는

40% 대를 유지함

( 2010년 12월 말 기준 )

* 글로벌 월별 Active 트위터

사용자 비율 20% 보다

두 배의 활성 사용 정도를 보임

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Active Twitters - Percent of Users Tweeting by Month

87,568 129,556 170,263 229,480 297,998 438,859 526,618 601,353 657,667 746,848 835,716 784,986

월별 1회 이상의 트윗 생성 Active 트위터 40%

6No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.

This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

Inside Twitter Twitter Statistics

상위 10%, 296,584,921 ,

88.91%

상위 11% ~ 20%, 21,767,524 ,

6.53%

상위 21% ~ 30%, 14,096,962 ,

4.23%

상위 31% ~ 40%, 1,130,071 ,

0.34%

Number of Tweets by Active Users

* 상위 20% 의 트위터 사용자가 전체 트윗 메시지의 95% 이상을 생성함

Number of Tweets by Active Users

Tweets %

상위 10% 296,584,921 88.59%

상위 20% 318,352,445 95.09%

상위 30% 332,449,407 99.30%

상위 40% 333,579,478 99.64%

상위 20% 사용자 생성 트윗 95%

7No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.

This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

Inside Twitter Twitter Statistics

일 별 트윗 생성 메시지는 250만 건 이상

주 별 트윗 생성 메시지는 1,800만 건 이상으로 증가 추세임

-

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

18,000,000

20,000,000

주 별 트윗 메시지

트윗 메시지

2010년 10월 3주 : 9,053,158

2010년 12월 4주 : 18,850,362

8No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.

This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

Inside Twitter Twitter Statistics

Twitter Web, 19.31%

twtkr, 12.21%

Twitter for iPhone,

10.35%TweetDeck, 7.19%

Twitter for Android, 4.21%

twtkr for iPhone, 4.21%

twitaddons, 3.86%

Osfoora for iPhone, 3.59%

TwitBird, 3.11%

twicca, 2.62%

Twitter for BlackBerry®, 2.09%

Echofon, 1.99%

TweetCaster, 1.79%

natetweeting, 1.33% 파랑새, 1.22% Twitter Applications

트위터 공식 웹 사이트를 통한 트윗 메시지 생성 19%

* 트윗 메시지 생성 채널 별 점유율

9No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.

This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

Inside Twitter Twitter Statistics

Mobile, 44.00%

Web, 56.00%

Twitter Applications ( Web / Mobile )

모바일 접속 사용자 트윗 메시지 생성 44%

iPhone,

69%

Android,

25%

Blackberry

, 6%

Twitter Mobile Applications

10No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.

This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

Inside Twitter Twitter Statistics

* 모바일을 통한 메시지 생성이 2010년 1사분기와 비교해서 44% 로 증가함

Twitter Applications ( Web / Mobile )

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2010. Q1 2010. Q2 2010. Q3 2010. Q4

35% 31%39%

44%

65% 69%61%

56%

Web

Mobile

11No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.

This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

Inside Twitter Twitter Statistics

No Twitter Applications%

2010. 09 ~ 12 2010. 07 ~ 09 2010. 04 ~ 06 2010. 01 ~ 03

1 Twitter Web 19.31% ( ) 24.59% (1) 30.34% (1) 32.19% (1)

2 twtkr 12.21% ( ) 16.20% (2) 16.27% (2) 13.75% (2)

3 Twitter for iPhone 10.35% ( ) 7.85% (3) 4.58% (5) 2.28% (8)

4 TweetDeck 7.19% (↑1) 4.72% (5) 5.22% (4) 5.76% (4)

5 Twitter for Android 4.21% (↑1) 3.80% (6) 0.63% (20) -

6 twtkr for iPhone 4.21%(↑14) 0.74% (20) - -

7 twitaddons 3.86%(↑14) 0.73% (21) 0.07% (53) -

8 Osfoora for iPhone 3.59% ( ) 3.29% (7) 0.32% (28) 0.11% (39)

9 TwitBird 3.11% (↓5) 5.85% (4) 9.88% (3) 13.11% (3)

10 twicca 2.62% (↑3) 1.38% (13) 0.13% (43) 0.01% (142)

11 Twitter for BlackBerry® 2.09% (↑1) 1.55% (12) 0.97% (14) 0.06% (59)

12 Echofon 1.99% (↓2) 1.72% (10) 2.41% (9) 3.26% (6)

13 TweetCaster 1.79% (↓2) 1.62% (11) 0.19% (36) 0.04% (72)

14 natetweeting 1.33% (↓3) 0.91% (17) 0.00% (1313) -

15 파랑새 1.22% (↓6) 2.01% (9) 4.48% (6) 5.71% (5)

* Twitter Web 사이트를 통한 트윗 메시지 생성은 1사분기 32% 에서 19%로 감소함

* Twitter for iPhone, Twitter for Android 의 점유율이 상위로 진입함 ( 2010년 12월말 기준 )

Top 15 Twitter Applications

12No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.

This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

Inside Twitter Twitter Statistics

* 모바일을 통한 메시지 생성의 비율에서 Android 의 점유율이 25% 로 상승함

Twitter Mobile Applications ( iPhone / Android / Blackberry )

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2010. Q1 2010. Q2 2010. Q3 2010. Q4

3% 4% 5% 6%4% 5%

24% 25%

93% 91%

71% 69%

iPhone

Android

Blackberry

13No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.

This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

Learn More:www.daumsoft.com

www.daumsoft.com/eng

twitter.com/Daumsoft

Contact Us:Erik Cornelius

International Marketing Manager

erik.cornelius@daumsoft.com