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Presentation given at the Texas Forts Trail Annual Round-Up on March 5, 2012.
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Keeping Up with the Ever-changing Social Media Landscape
Texas Forts Trail Tourism & Preservation Round-UpMarch 5, 2012
and now
?!
GEEK ALE
RT!!
About MeAbout Me
Benefits of Social Media
• It’s FREE!• Builds deeper relationships• Increases brand awareness • Broadens your network• Helps SEO• Increases website traffic• Can help reach journalists/media• Empowers fans to be viral ambassadors
for your brandSource: Social Media for Tourism Pros
What Is Facebook?
• Social networking service that allows users to connect to friends and businesses
• Share content, links, photos, and videos• Comment on others’ activity• Remember: Personal profiles are for
people, not businesses. Develop a fan page instead.
Facebook Stats• Over 800 million active users• Fastest growing demographic is women 55
years old and up • Average user is connected to 80 pages,
groups, or events• 50% of active users log onto Facebook daily• 350 million+ users access Facebook from a
mobile device– This group is 2x as active as those who don’t
Source: http://www.facebook.com/press/info.php?statistics
Guess what? has changed.
… again.
From This …
… To This!
What Is Twitter?
• Free social networking and micro-blogging site that allows users to send and read messages known as “tweets”
• Tweets can have no more than 140 characters & are delivered to the author’s subscribers, known as “followers”
Twitter Stats
• 200+ million users• 460,000 new users sign up daily• 50% of active users use their mobile phone to
tweet• Twitter users are 3x more likely to follow a
brand on Twitter than any other social networking site
Source: http://blog.hubspot.com
You May Have Seen This
But Have You Seen This?
Pinterest Positives
• Traffic, traffic and more traffic– Pinterest has grown 4000% in the last 6 months
• It has SEO secret sauce– Each photo pinned can be linked back to a specific
product or more information on your website or blog
• Incredible engagement– Average user spends 88.3 minutes on Pinterest
• Cross promote with other social media channels• So easy to use
Pinterest Bookmarklet
Pinteresting Possibilities
• Use Pinterest as a focus group– Look at what your followers are pinning. They
volunteer information on their interest, dreams, and passions.
• Generate leads– Link to landing pages that contain forms for
downloading content you want them to have (visitor guides, calendars, PDF documents, etc.)
• See what’s been pinned from your website or blog http://pinterest.com/source/AddYourURLHere
Photo: andyarthur on Flickr
Pinteresting Pitfalls
• Remember Napster?– Some consider Pinterest to be an enabler of illegal
activity.• Possible copyright infringement– Almost all Pinterest images posted by users were
copied from other websites without permission.– Pinterest just released “NoPin” code that allows
content owners to keep their photos from being pinned.
– Others see it the same way as Xerox, VCRs, or DVRs.• Pinterest shifts accountability to the user
Questions?
Old School:• Phone – 512.473.3513• E-mail – [email protected]
New School:• Twitter - @ColoradoRiverTr (work), @pagetx (personal)• Facebook – facebook.com/ColoradoRiverTrail• Flickr – flickr.com/groups/ColoradoRiverTrail • Foursquare – foursquare.com/coloradorivertr• Delicious – delicious.com/pagetx• Slideshare – slideshare.net/pagetx