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Marketing Research – BUMKT 2603

Individual Assignment

Examine Two Different Products or Services

Name : Siti Rizky Mardhani

Student Id : BMGMT/F/10/03/0002

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Twitter

Twitter is a micro blogging and social networking service

provider

It was created in March 2006 by Jack Dorsey and launched in

July

Over 300 million users as of 2011

Frequently exist for the purpose of connecting with other

websites of the applications and activities

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Advantages of Twitter

Easy to navigate and update, link to and promote anything

Pure communication tool, rapid responsiveness

Very interactive and extensible messaging platform

Mostly used for business and networking puposes

Businesses of all kinds use Twitter to market their products

and services, to engage in dialogue with customers

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Disadvantages of Twitter

Limited functionality, find people, send brief messages

Not all people find it immediately useful

Over emphasis on follower counts

Relatively smaller installed user base

Twitter does not offer photo album, chat room, no

advertisements

Limited to 140 characters per update

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Facebook

Facebook is a social networking site

It was developed by Mark Zuckerberg, started from February

2004

Facebook currently more than 700 million active users

It helps to connects people, make friends, share photos, videos,

links, etc

Appeals to people looking to reconnect with old friends and

family members or find new friends online

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Advantages of Facebook

Find people, make connections, email, share images or videos

More emphasis on deep connections with others who has the

most connections

Rapidly growing intalled user base

Personal data collection make Facebook a powerful

advertising platfrom

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Disadvantages of Facebook

More difficult to navigate and update

Requires investment of time to realize sustained benefit

Overhead of mashup and thick applications could limit

scalability and bloat coast structure

Opt in model requires a user to allow others to connect

Facebook vs. Twitter

Facebook is to be used by those who wish to reconnect with old friends

and family members on the other hand Twitter does not prove to be friend

meeting destination.

One can connect within his specific network on Facebook while Twitter

permits us to update everyone about us.

One can simply operate various features like email, instant messaging,

image, video sharing on Facebook while Twitter is a bit harder to get our

arms around at initial time.

Facebook sticks to be more traditional social networking where we

maintain our profile while Twitter relies on its micro blogging features.8