FanChatter Mobile+Social Fan Engagement

Your fans are taking photos with their phones during your events.

They’re texting and using the social web to chatter about you.

What if you could claim that content and monetize it?

You can…

lets fans interact in real-time using the latest in mobile and social technology.

Inside:

• Scoreboard Photo Sharing• Fan Voting• Text Message Trivia• Mobile/Social Messaging Manager• NEW ChatterBox• NEW iPhone ChatterApp• NEW ChatterCrawl• Fan Data

Contact: Marty Wetherall • 952 270 7922 • [email protected]

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reinvented the fan cam with Scoreboard Photo Sharing

A user-generated fan cam offering 5 distinct brand touchpoints…

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Fans at an event see a branded scoreboard slideshow of multiplefan-generated photos with a clear call-to-action (see below).

Scoreboard/public address is brand touchpoint #1

“Fans, text yourphotos [email protected] a chance tosee them on thescoreboard andonline at(team).com!Courtesy of(sponsor).”

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Every participating fan receives an instant text message reply capableof containing:

• brand messaging• coupons or coupon codes• special announcements and offers• web addresses/links to branded websites• opt-in instructions for a mobile alert program (see page 18) and more…

The text message reply is brand touchpoint #2

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An operator* manually approves incoming photos and exports themfor inclusion in scoreboard slideshows.

* If an operator is not provided by the team or organization, FanChatter will supply an operator for an additional fee.

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Every mobile photo approved by the operator is automatically posted to areal-time branded web gallery.

Fans collectively create a unique photo album for every game or event.

Complete with brand messaging and display ads, this gallery may be embedded into any website as a traffic-generating attraction or exist separately as a branded

microsite.

“Qwest TwinsPic” Gallery

http://twins.fanchatter.com

“McDonald’s Sooner Sports - I’m Lovin’ It!” Gallery http://ou.fanchatter.com

“Minnesota Golden Gopher Fan Photos” Gallery http://gophers.fanchatter.com

“The Best Buy Mobile® Fan Gallery” (left) http://bestbuy.fanchatter.com

The branded web gallery is brand touchpoint #3

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The send to a friend email is brand touchpoint #4

From the branded web gallery, fans can share photos with their friendsusing the send to a friend button.

Friends receive an email containing a link tothe shared photo as well as a hyperlinkedbrand message (below)

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Fans can also use social media sharing tools to share their favoritephotos on social media platforms like Facebook and Twitter.

And while fans are sharing their photos on Facebook (left) and Twitter, they’re also sharing valuable links back to your branded web gallery.

That means more visitors, a higher pageranking, and better search results for your team, event, or sponsored website.

Social media sharing is brand touchpoint #5

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And it’s all completely measurable…

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At left is a partial snapshot of FanChatter’scontrol panel statistics display.

CASE STUDY: During their 81-game 2008home schedule, the Minnesota Twins andsponsor Qwest collected:

15,041 total photos from

9,031 unique fans resulting in

13,336 Qwest branded reply messages(one reply sent per unique fan per game)

That’s a per-game average of 185 photosreceived from 165 unique fans with asingle-game high of 636 photos from 525unique fans.

And there were 2,912 unique visitors tothe Qwest branded gallery microsite(meaning roughly 1/3 of the number ofparticipating fans visited the site).

There’s almost always more thanone fan involved per picture, sofan totals should be adjusted upby a factor of 2 or 3 and these areall highly engaged in-venueimpressions.

Visits increase when galleries areincorporated into- or linked from ateam, event, or sponsor site.

Accurate participation metrics are generated in real-time.

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More brand touchpoints than fan cam or other “Pix2Screen” features.

XBranded socialmedia sharing/

gallery promotion

XSend to a friendbranded email

XBranded real-timeweb gallery

XXBranded text msgreply to all participants

XXXScoreboard logovisibility/PA mention

Scoreboard PhotoSharing

“Pix2Screen”(the other guys)

Traditional VideoFan Cam

Features

Touchpoints

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Feedback

“FanChatter enabled us to provide McDonald’s with a unique sponsorship platform to reach our fans in a fun,

interactive and memorable way. Now that it’s possible, why wouldn’t you let your fans see their own pictures on

the scoreboard?”

Sterling Cryder

Account Executive

Sooner Sports Properties

“My friend and I took a quick picture and sent it in while we were waiting for the game to start back up. Everyone in

the student section was doing it. I like FanChatter better because you never know when you will be surprised by the

jumbotron camera. At least this way I know what I am sending in instead of being caught on candid fan camera.”

Melinda Hawkins

Senior

University of Oklahoma

“FanChatter has provided us with an extremely unique feature that gives our fans the chance to enhance their

experience not only at the ballpark, but when they return home. The TwinsPic segment has been wildly popular and

generates thousands of photos from our fans' cell phones and PDA's, but what really brings this element full circle is

the ability to post every photo on to a website so they can be part of an internet scrapbook that commemorates

each Twins home game."

Andy Price

Director of Game Presentation and Broadcasting

Minnesota Twins

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Favorite

Fan Voting

Let fans vote via text message for player of the game, best play,best photo, or ANYTHING, while enabling sponsor brands toreply to each participant and accurately measure fan response.

Options:

• Multiple Choice• Free Text

Popular:

Text Your Section • Text Your Song Request • Best Fan Photo

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offers better versions of other popular Mobile Fan Features

Text Message Trivia

Promote team, event, or sponsor history through trivia contests. Fansanswer via text message, every participant receives a branded reply,and sponsors enjoy greater, more measurable fan engagement.

Options:

• Multiple Choice• Free Text

Popular:

Trivia Games • Predictive Games

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offers better versions of other popular Mobile Fan Features

Scoreboard Photo Sharing+Fan Voting+Text Message Trivia+Text to Screen (fans text messages for sponsored display in-venue pending operator approval)

+Text to Win (fans text a keyword to enter sponsored prize drawings)

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Mobile Package

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Mobile/Social Messaging Manager

Convert text message replies generated by in-venue mobile features(like Scoreboard Photo Sharing) into mobile program participants.

Send smart, sponsorable message blasts across multiple platformsincluding SMS (to mobile program participants), Facebook, Twitter,and any RSS-enabled feed.

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improves mobile program management by integrating simultaneous updating of social media feeds.

believes that fans have always interacted in real-time and it’s about time the web caught up.

The Man Who Made Gmail Says Real-TimeConversation is What’s NextBy MARSHALL KIRKPATRICKPublished: May 1, 2009

“Open, real-time discussions are going tobecome a major new communication mediumon the same level as email, IM and blogging.”

Paul BuchheitFounder, FriendFeedCreator, Gmail and Adsense

2020

thinks John Madden retired just in time…

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sees fans everywhere doing their own play-by-play and color commentary using social media.

Boston fans on Twitter tag theirtweets with #redsox so other fanscan easily find them using serviceslike Twitter Search (right), makingevery game a viewing party.

This is happening all across thesocial web…

…offering you a chance toclaim your “hashtag” andleverage the chatter youinspire.

http://search.twitter.com/search?q=%23redsox

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is innovating on the leading edge of social media marketing.

• Wikipedia definessocial mediamarketing as “anengagement withonline communities togenerate exposureopportunity, andsales.”

• Over 60% ofmarketers areincreasing theirsocial mediamarketing budgetsin 2009 despite theeconomic downturn.Source: eMarketer (left)

All FeaturedFriends Photos

#Gophers

#Gophers FanChatter

TwitterFacebook

x

• Sponsored widgetaggregates Twitter updatestagged with your officialsocial media tag (like#Gophers) and pulls infeatured accounts (like@GopherAthletics), RSSfeeds, approved Text toScreen chatter and photos.

• Twitter, Facebook and/orother authentication (like Ning)enables sorting chatter byyour existing friends.

• Optional posting back toTwitter and Facebook permitsfaster chatter during games.

• Integrate sponsor ads and/orfeeds into chatter andmonetize the conversation.

• Enables ChatterCrawl in-venue and broadcast feature(via Chatter Selector - p. 25).

• Spam + Profanity Blockersensure safe, relevant content.

revolutionizes fan chat with the embeddable ChatterBox

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believes in letting your fans drive traffic to you.

12 days ago from Best Buy #Gophers FanChatter

ChatterBox content posts to Twitter and Facebook with branded links promoting yoursponsors and your site, generating more visits and increasing your value to advertisers.

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Chatter Stats Video Store More

presented by

#Gophers ChatterApp

• Mirrors chatter/photos/ads fromhttp://gophersports.com/fanchatter

• Enables one-touch photouploading for easy ScoreboardPhoto Sharing.

• Buttons for live statistics, news,video clips, ticket sales, teamstore, sponsor offers, and more…

• Breaking news notifications andgame start alerts.

• Your own official interactiveiPhone app for your fans.

• Google Android, Palm Pre, andBlackberry ChatterApps comingsoon…

makes iPhone apps easy with its iPhone ChatterApp

ChatterCrawl

Use Chatter Selector to integrate hand-picked ChatterBox entries withText to Screen mobile chatter (graphic below) for sponsored videoboard,ribbon board, and/or broadcast display of all the best fan sentiment.

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enables manual selection of ChatterBox content for sponsored display in-venue and on TV

powered by Chatter Selector

Full Mobile Package(Scoreboard Photo Sharing, Fan Voting, Text Message Trivia, Text to Screen, Text to Win)

+Custom ChatterBox+Custom iPhone ChatterApp+ChatterCrawl (powered by Chatter Selector)

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Chatter Package

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saves everything. Yes, everything.

A unique FanChatter User Profile is automatically created for every

participating phone/email address/chatter user, providing an unprecedented

tool to enhance your CRM strategy.

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USER PROFILEName:Username: Email Address:Phone Number: (952) 270 7922Area Code Locator: (952) Minneapolis metro area, Bloomington, MNMobile Service Provider: T-MobileMobile Program Participant: noChatter User: no

Feature Log: (952) 270-7922Date: 01/30/09 Time: 19:32 Feature: Scoreboard Photo Sharing Action/Content: Sent Photo (approved)Date: 01/30/09 Time: 19:44 Feature: Scoreboard Photo Sharing Action/Content: Sent Photo (exported)Date: 01/30/09 Time: 20:54 Feature: Trivia Contest Action/Content: Correct (Mult Choice)Date: 02/06/09 Time: 03:27 Feature: Fan Voting Action/Content: VotedDate: 02/06/09 Time: 03:35 Feature: Scoreboard Photo Sharing Action/Content: Sent Photo (exported)Date: 02/13/09 Time: 01:50 Feature: Scoreboard Photo Sharing Action/Content: Sent Photo( deleted)

Summary: (952) 270-7922Total Dates: 3 (01/30/09; 02/06/09; 02/13/09)Average Interactions per date: 2.0Scoreboard Photo Sharing: 3 dates, 3 approved photos, 2 exported photos, 1 deleted photoFan Voting: 1 date, 1 voteTrivia Contest: 1 date, 1 correct answer

FanChatter can export user data by name,phone number, and/or email address toaugment existing customer databases.

tracks every single interaction online and across features to compile tangible, exportable, valuable Fan Data

85% of Americans have a mobile phone (there are actually more US mobile phones than

Americans age 13 and older) Source: CTIA Wireless Association

66% of cell phones in America are equipped with a camera Source: comScore

40% of Americans with cell phones send/receive text messages (80% among 13-24 year

olds; 63% among 18-27 year olds) Source: Pew Internet & American Life Project

24% of Americans with cell phones send/receive photo or video messages (up 60% in the

past year) Source: M:Metrics

Over 17 million iPhones had been purchased as of January 2009 Source:

InformationWeek

45 million new iPhones are projected to be sold in 2009 Source: DoApps

As of April 2009, Facebook has over 200 million users Source: eMarketer

Twitter will reach 12 million users by the end of 2009 Source: eMarketer

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Mobile/Social Stats

Marty Wetherall

FanChatter

952 270 7922

[email protected]

For more information, please visit:

http://events.fanchatter.com

Current FanChatter Clients/Sponsors

9 June 2009

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Contact

Technology

FanChatter Mobile+Social Fan Engagement