“The representation of the Star is a perfect match to the trailer, it continues a strong gender performance of the cheeky character that reflects the storylines created by the trailer.”

“Gauntlett 2.0 is visible with links to Twitter showing that this product is enabling a user generated content and that the consumer is now the producer linking to the interactive target audience. Maybe add a website or Facebook link to widen the platforms for the target audience”.

“Design of the Masthead is a clear link to the magazine Fabulous showing that is the glamorous genre that has been aimed for and achieved well”.

“There is a visible spelling mistake of the soap, could mislead audiences as it creates a whole new meaning for the soap.”

“The feel of the poster creates an abstract yet attention grabbing effect, it makes the soap contemporary also reflecting one of the storylines in the soap –the Gossip Girl control.”

“The performance of the characters isn’t conventional therefore it adds a whole new spark of interest to the soap which is needed for its success. Its quirky I love it!.”

“Pixilation needs removing for the soap to look real, it will then portray Gauntlett if you add twitter, face book links like the Magazine.”

“The punctuation needs correcting on the title to emphasise clearly an interest in the audience, therefore they answer the question without thinking drawing them in to the new soap.”