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BeyondGreen 2010
The System of Fashion
AMSTERDAM, NOV 9TH, 2010
WHY ?
3
WHO THINKS...
4
FASHIONIS REALLY
INTERESTING
5
FASHIONIS REALLY
IMPORTANT
6
SUSTAINABILITYIS REALLY
IMPORTANT
7
SUSTAINABILITYIS REALLY
INTERESTING
8
11
1
II
15
16
III
The biggest risk for our environment
is that we all think someone else
will save it
Preparation Spinning Dyeing
Weaving
CuttingSewing & Assembling
Treatments
LaundryPresentation
Sales
Yarn
Fabric
Treatment
Garment
> 10.000 km
> 3.500 Ltr
1:1
Clearly,something
has to change.
And why not start that change
Right here in Amsterdam ?
A Global Expertise Platform forCraftsmanship & Sustainability
in Denim
30
Jean SchoolCrafts School‘Plant to Pant’Master Course
Education
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Blue LabDenim R&D LaboratoryKnowledge InstituteExpert Workshop
ResearchInformation
Craftsmanship
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Indigo ArchiveArchive/MuseumShopExperience CenterClubhouse
EntrepreneurshipCraftsmanship
33
Denim UnionNetwork & EventsFor Denimheadsand Brands
Connections& Events
Really?Amsterdam?
Change the System?Internationally?
Sorry, butYES, Really...
Jean School Pilot Course Starts Feb 8th 2011
Kindred spirits all the way from Pakistan are HERE today
35
2 Thoughts
1 Biggest Risk:
Someone Else
2 Change =
Redefinition
Interested ?Linked-in Group
40