Fronteer Strategy Presentation on Sustainability and Co-creation

FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT

SUSTAINABILITY amp CO-CREATION

By Fronteer Strategy

Amsterdam June 2010


ldquoYou cannot solve a problem with the same thinking that

created itrdquo

The challengeWhat is the definition of sustainability anyway

The answer Define it yourself

with others


Case Mars Mission

Producing cacao sustainably by 2020

Approach

Partnership with two bodies simultaneously each for a part of the production

Some strategics questions

How to reduce the footprint of the brand amp the route to market

How to integrate sustainability in business processes

How to communicate about sustainability without compromising your own product

How to go from technicalities to consumer experience

8

Stakeholder Complexity

9

Sustainability

Competitors

Sales

Marketing

RampD

PurchasingCSR

Consumers

Channels

Customers

Media

Regulatory bodies

Partners

Suppliers

Universities

Communities

NGOs

Co-Creation

10

Competitors

Sales

Marketing

RampD

PurchasingCSR

Consumers

Channels

Customers

Media

Regulatory bodies

Partners

Suppliers

Universities

Communities

NGOs

Sustainability

ldquoCo-creation unlocks the collective creativity of

people to create deeply relevant solutionsrdquo

11

Co-Creation What is it

Co-Creation Why

12

ldquoNo matter who you are most of the smartest people

work for someone elserdquo

Bill Joy Founder Sun Microsystems

Co-Creation Why

13

Mark Parker CEO Nike

ldquoOpen innovation is the best way to stimulate sustainable

innovationrdquo

Why now

14

Case in point

15

Open InnovationTop-100 most

sustainable corporations

Club of Experts

Crowd of People

Community of Kindred Spirits

Coalition of Parties

Anyone can join

Selection process

Initiator Initiator + Contributors

Ownership

Open-ness


4 Types of Co-creation

16

Club of Experts

Anyone can join

Selection process


Ownership

Open-ness

FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 17


Ahrend Co_Create NOW program

Co_Create NOW

Crowd of People

Anyone can join

Selection process


Ownership

Open-ness



Innocentive Oil Challenge


Anyone can join

Selection process


Ownership

Open-ness




wwwlocaldirtcom


Anyone can join

Selection process


Ownership

Open-ness



httpgreenxchangeforcecom

What does co-creation deliver

25

Fasterresults

Betterresults

Cheaperresults

Lasting competitive advantage

Potential for change

New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with

A hand-picked group of people working together

Unrestricted perspectives unblocked views

No interference from day-to-day hassles

A pressure-cooker delivering clarity amp inspiration

Proven methodology customised to clientsrsquo needs

Create solid spot-on concepts and strategies to re-act


A group of experts different backgrounds



frontrunners



heroes


different perspectives



innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38

Drink2Wear fashion promotes recycling amp eco-friendly clothing


Living up to their goal with 200+ community water programmes in 60+ countries

Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)

2 Be true amp authentic

39


3 Integrate it in your DNA

The Live Positively platform helps Coke to be globally sustainable


4 Experience over numbers

More than 120 physical activity programs in over 85 countries

5 Make it tangible

In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles


6 Focus on positive messaging

With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness

43


7 Empower the consumer

A small act to empower the consumer can make a huge difference

8 Invest in your leadership


9 Aim high

Taking the lead zero-waste carbon-neutral sponsorship of the Olympics

10 Donrsquot wait just start

Weight reduction aluminium over the years 40

47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy

Innovation Co-creation

Brand Development

10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy

Blue chip client base in The Netherlands and abroad

Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships

49


WHAT WE DO

Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development

Brands that allow for all stakeholders to jointly create the future are the ones that survive

lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl

51

New markets concepts strategies

We explore unmapped terrain crossing or redefining categories

We combine fresh market data with lsquointangiblelsquo parameters

We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability

52

Questions we get

ldquoThe world is changing I need to innovate but how to do it rightrdquo

ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo

ldquoWe need a green strategy and translate this into products amp services but where to startrdquo

53


THANK YOU

Links Visit our website

wwwfronteerstrategycom

Updates from the Fronteer

wwwfronteerstrategycomblog

Follow us on twitter

twittercomfronteerstrat

Slideshare

wwwslidesharenetFronteer

Our whitepaper on co-creation

wwwfronteerstrategycompdf5guidingpdf

55


Martijn Pater martijnfronteerstrategycom

Nicole van de Velde nicolefronteerstrategycom

By Fronteer Strategy

Amsterdam June 2010



created itrdquo



with others


Case Mars Mission


Approach







8


9

Sustainability

Competitors

Sales

Marketing

RampD

PurchasingCSR

Consumers

Channels

Customers

Media

Regulatory bodies

Partners

Suppliers

Universities

Communities

NGOs

Co-Creation

10

Competitors

Sales

Marketing

RampD

PurchasingCSR

Consumers

Channels

Customers

Media

Regulatory bodies

Partners

Suppliers

Universities

Communities

NGOs

Sustainability



11


Co-Creation Why

12




Co-Creation Why

13



innovationrdquo

Why now

14

Case in point

15



Club of Experts

Crowd of People



Anyone can join

Selection process


Ownership

Open-ness



16

Club of Experts

Anyone can join

Selection process


Ownership

Open-ness




Co_Create NOW

Crowd of People

Anyone can join

Selection process


Ownership

Open-ness





Anyone can join

Selection process


Ownership

Open-ness




wwwlocaldirtcom


Anyone can join

Selection process


Ownership

Open-ness





25

Fasterresults

Betterresults

Cheaperresults



New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55





created itrdquo



with others


Case Mars Mission


Approach







8


9

Sustainability

Competitors

Sales

Marketing

RampD

PurchasingCSR

Consumers

Channels

Customers

Media

Regulatory bodies

Partners

Suppliers

Universities

Communities

NGOs

Co-Creation

10

Competitors

Sales

Marketing

RampD

PurchasingCSR

Consumers

Channels

Customers

Media

Regulatory bodies

Partners

Suppliers

Universities

Communities

NGOs

Sustainability



11


Co-Creation Why

12




Co-Creation Why

13



innovationrdquo

Why now

14

Case in point

15



Club of Experts

Crowd of People



Anyone can join

Selection process


Ownership

Open-ness



16

Club of Experts

Anyone can join

Selection process


Ownership

Open-ness




Co_Create NOW

Crowd of People

Anyone can join

Selection process


Ownership

Open-ness





Anyone can join

Selection process


Ownership

Open-ness




wwwlocaldirtcom


Anyone can join

Selection process


Ownership

Open-ness





25

Fasterresults

Betterresults

Cheaperresults



New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55






with others


Case Mars Mission


Approach







8


9

Sustainability

Competitors

Sales

Marketing

RampD

PurchasingCSR

Consumers

Channels

Customers

Media

Regulatory bodies

Partners

Suppliers

Universities

Communities

NGOs

Co-Creation

10

Competitors

Sales

Marketing

RampD

PurchasingCSR

Consumers

Channels

Customers

Media

Regulatory bodies

Partners

Suppliers

Universities

Communities

NGOs

Sustainability



11


Co-Creation Why

12




Co-Creation Why

13



innovationrdquo

Why now

14

Case in point

15



Club of Experts

Crowd of People



Anyone can join

Selection process


Ownership

Open-ness



16

Club of Experts

Anyone can join

Selection process


Ownership

Open-ness




Co_Create NOW

Crowd of People

Anyone can join

Selection process


Ownership

Open-ness





Anyone can join

Selection process


Ownership

Open-ness




wwwlocaldirtcom


Anyone can join

Selection process


Ownership

Open-ness





25

Fasterresults

Betterresults

Cheaperresults



New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55





with others


Case Mars Mission


Approach







8


9

Sustainability

Competitors

Sales

Marketing

RampD

PurchasingCSR

Consumers

Channels

Customers

Media

Regulatory bodies

Partners

Suppliers

Universities

Communities

NGOs

Co-Creation

10

Competitors

Sales

Marketing

RampD

PurchasingCSR

Consumers

Channels

Customers

Media

Regulatory bodies

Partners

Suppliers

Universities

Communities

NGOs

Sustainability



11


Co-Creation Why

12




Co-Creation Why

13



innovationrdquo

Why now

14

Case in point

15



Club of Experts

Crowd of People



Anyone can join

Selection process


Ownership

Open-ness



16

Club of Experts

Anyone can join

Selection process


Ownership

Open-ness




Co_Create NOW

Crowd of People

Anyone can join

Selection process


Ownership

Open-ness





Anyone can join

Selection process


Ownership

Open-ness




wwwlocaldirtcom


Anyone can join

Selection process


Ownership

Open-ness





25

Fasterresults

Betterresults

Cheaperresults



New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55




Case Mars Mission


Approach







8


9

Sustainability

Competitors

Sales

Marketing

RampD

PurchasingCSR

Consumers

Channels

Customers

Media

Regulatory bodies

Partners

Suppliers

Universities

Communities

NGOs

Co-Creation

10

Competitors

Sales

Marketing

RampD

PurchasingCSR

Consumers

Channels

Customers

Media

Regulatory bodies

Partners

Suppliers

Universities

Communities

NGOs

Sustainability



11


Co-Creation Why

12




Co-Creation Why

13



innovationrdquo

Why now

14

Case in point

15



Club of Experts

Crowd of People



Anyone can join

Selection process


Ownership

Open-ness



16

Club of Experts

Anyone can join

Selection process


Ownership

Open-ness




Co_Create NOW

Crowd of People

Anyone can join

Selection process


Ownership

Open-ness





Anyone can join

Selection process


Ownership

Open-ness




wwwlocaldirtcom


Anyone can join

Selection process


Ownership

Open-ness





25

Fasterresults

Betterresults

Cheaperresults



New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55









8


9

Sustainability

Competitors

Sales

Marketing

RampD

PurchasingCSR

Consumers

Channels

Customers

Media

Regulatory bodies

Partners

Suppliers

Universities

Communities

NGOs

Co-Creation

10

Competitors

Sales

Marketing

RampD

PurchasingCSR

Consumers

Channels

Customers

Media

Regulatory bodies

Partners

Suppliers

Universities

Communities

NGOs

Sustainability



11


Co-Creation Why

12




Co-Creation Why

13



innovationrdquo

Why now

14

Case in point

15



Club of Experts

Crowd of People



Anyone can join

Selection process


Ownership

Open-ness



16

Club of Experts

Anyone can join

Selection process


Ownership

Open-ness




Co_Create NOW

Crowd of People

Anyone can join

Selection process


Ownership

Open-ness





Anyone can join

Selection process


Ownership

Open-ness




wwwlocaldirtcom


Anyone can join

Selection process


Ownership

Open-ness





25

Fasterresults

Betterresults

Cheaperresults



New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55





9

Sustainability

Competitors

Sales

Marketing

RampD

PurchasingCSR

Consumers

Channels

Customers

Media

Regulatory bodies

Partners

Suppliers

Universities

Communities

NGOs

Co-Creation

10

Competitors

Sales

Marketing

RampD

PurchasingCSR

Consumers

Channels

Customers

Media

Regulatory bodies

Partners

Suppliers

Universities

Communities

NGOs

Sustainability



11


Co-Creation Why

12




Co-Creation Why

13



innovationrdquo

Why now

14

Case in point

15



Club of Experts

Crowd of People



Anyone can join

Selection process


Ownership

Open-ness



16

Club of Experts

Anyone can join

Selection process


Ownership

Open-ness




Co_Create NOW

Crowd of People

Anyone can join

Selection process


Ownership

Open-ness





Anyone can join

Selection process


Ownership

Open-ness




wwwlocaldirtcom


Anyone can join

Selection process


Ownership

Open-ness





25

Fasterresults

Betterresults

Cheaperresults



New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55




Co-Creation

10

Competitors

Sales

Marketing

RampD

PurchasingCSR

Consumers

Channels

Customers

Media

Regulatory bodies

Partners

Suppliers

Universities

Communities

NGOs

Sustainability



11


Co-Creation Why

12




Co-Creation Why

13



innovationrdquo

Why now

14

Case in point

15



Club of Experts

Crowd of People



Anyone can join

Selection process


Ownership

Open-ness



16

Club of Experts

Anyone can join

Selection process


Ownership

Open-ness




Co_Create NOW

Crowd of People

Anyone can join

Selection process


Ownership

Open-ness





Anyone can join

Selection process


Ownership

Open-ness




wwwlocaldirtcom


Anyone can join

Selection process


Ownership

Open-ness





25

Fasterresults

Betterresults

Cheaperresults



New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55






11


Co-Creation Why

12




Co-Creation Why

13



innovationrdquo

Why now

14

Case in point

15



Club of Experts

Crowd of People



Anyone can join

Selection process


Ownership

Open-ness



16

Club of Experts

Anyone can join

Selection process


Ownership

Open-ness




Co_Create NOW

Crowd of People

Anyone can join

Selection process


Ownership

Open-ness





Anyone can join

Selection process


Ownership

Open-ness




wwwlocaldirtcom


Anyone can join

Selection process


Ownership

Open-ness





25

Fasterresults

Betterresults

Cheaperresults



New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55




Co-Creation Why

12




Co-Creation Why

13



innovationrdquo

Why now

14

Case in point

15



Club of Experts

Crowd of People



Anyone can join

Selection process


Ownership

Open-ness



16

Club of Experts

Anyone can join

Selection process


Ownership

Open-ness




Co_Create NOW

Crowd of People

Anyone can join

Selection process


Ownership

Open-ness





Anyone can join

Selection process


Ownership

Open-ness




wwwlocaldirtcom


Anyone can join

Selection process


Ownership

Open-ness





25

Fasterresults

Betterresults

Cheaperresults



New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55




Co-Creation Why

13



innovationrdquo

Why now

14

Case in point

15



Club of Experts

Crowd of People



Anyone can join

Selection process


Ownership

Open-ness



16

Club of Experts

Anyone can join

Selection process


Ownership

Open-ness




Co_Create NOW

Crowd of People

Anyone can join

Selection process


Ownership

Open-ness





Anyone can join

Selection process


Ownership

Open-ness




wwwlocaldirtcom


Anyone can join

Selection process


Ownership

Open-ness





25

Fasterresults

Betterresults

Cheaperresults



New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55




Why now

14

Case in point

15



Club of Experts

Crowd of People



Anyone can join

Selection process


Ownership

Open-ness



16

Club of Experts

Anyone can join

Selection process


Ownership

Open-ness




Co_Create NOW

Crowd of People

Anyone can join

Selection process


Ownership

Open-ness





Anyone can join

Selection process


Ownership

Open-ness




wwwlocaldirtcom


Anyone can join

Selection process


Ownership

Open-ness





25

Fasterresults

Betterresults

Cheaperresults



New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55




Case in point

15



Club of Experts

Crowd of People



Anyone can join

Selection process


Ownership

Open-ness



16

Club of Experts

Anyone can join

Selection process


Ownership

Open-ness




Co_Create NOW

Crowd of People

Anyone can join

Selection process


Ownership

Open-ness





Anyone can join

Selection process


Ownership

Open-ness




wwwlocaldirtcom


Anyone can join

Selection process


Ownership

Open-ness





25

Fasterresults

Betterresults

Cheaperresults



New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55




Club of Experts

Crowd of People



Anyone can join

Selection process


Ownership

Open-ness



16

Club of Experts

Anyone can join

Selection process


Ownership

Open-ness




Co_Create NOW

Crowd of People

Anyone can join

Selection process


Ownership

Open-ness





Anyone can join

Selection process


Ownership

Open-ness




wwwlocaldirtcom


Anyone can join

Selection process


Ownership

Open-ness





25

Fasterresults

Betterresults

Cheaperresults



New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55




Club of Experts

Anyone can join

Selection process


Ownership

Open-ness




Co_Create NOW

Crowd of People

Anyone can join

Selection process


Ownership

Open-ness





Anyone can join

Selection process


Ownership

Open-ness




wwwlocaldirtcom


Anyone can join

Selection process


Ownership

Open-ness





25

Fasterresults

Betterresults

Cheaperresults



New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55





Co_Create NOW

Crowd of People

Anyone can join

Selection process


Ownership

Open-ness





Anyone can join

Selection process


Ownership

Open-ness




wwwlocaldirtcom


Anyone can join

Selection process


Ownership

Open-ness





25

Fasterresults

Betterresults

Cheaperresults



New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55




Crowd of People

Anyone can join

Selection process


Ownership

Open-ness





Anyone can join

Selection process


Ownership

Open-ness




wwwlocaldirtcom


Anyone can join

Selection process


Ownership

Open-ness





25

Fasterresults

Betterresults

Cheaperresults



New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55






Anyone can join

Selection process


Ownership

Open-ness




wwwlocaldirtcom


Anyone can join

Selection process


Ownership

Open-ness





25

Fasterresults

Betterresults

Cheaperresults



New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55





Anyone can join

Selection process


Ownership

Open-ness




wwwlocaldirtcom


Anyone can join

Selection process


Ownership

Open-ness





25

Fasterresults

Betterresults

Cheaperresults



New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55





wwwlocaldirtcom


Anyone can join

Selection process


Ownership

Open-ness





25

Fasterresults

Betterresults

Cheaperresults



New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55





Anyone can join

Selection process


Ownership

Open-ness





25

Fasterresults

Betterresults

Cheaperresults



New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55






25

Fasterresults

Betterresults

Cheaperresults



New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55





25

Fasterresults

Betterresults

Cheaperresults



New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55






New partnerships


EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55





EXPERT CO-CREATION


Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55





Rooftop Gardentrade

In co-op with











frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55








frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55






frontrunners



heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55






heroes





innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55








innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55






innovators


5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55





5 Steps PRE

Green VISION

Green CHALLENGE

Green OPPORTUNITIES

Green CONCEPTS

Green APPROACH

POST


Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55





Tomorrow

Internal

External

Today

Green Opportunities


COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55





COCA-COLA CASE


10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55





10 Green Rules

1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55




1 Inspire change

38






39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55








39







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55










5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55







5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55




5 Make it tangible





43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55







43






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55









9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55






9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55





9 Aim high




47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55






47

13 gr

23 gr


WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55





WHO WE ARE

Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55




Fronteer Strategy


Brand Development




49


WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55





WHAT WE DO




51





52

Questions we get




53


THANK YOU







Slideshare




55







51





52

Questions we get




53


THANK YOU







Slideshare




55








52

Questions we get




53


THANK YOU







Slideshare




55




Questions we get




53


THANK YOU







Slideshare




55





THANK YOU







Slideshare




55










Slideshare




55







Business

Fronteer Strategy Presentation on Sustainability and Co-creation