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A presentation on the issue of a savvy audience and a few ways to create gamification for a gaming-literate audience.
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Gamification for Gamers
All hail our gaming-literate overlords
The Next Big Thing
The Next Big Thing
The Saturation Problem
Gaming Literacy
Deep Motivational Techniques
Mastery, Autonomy, Purpose
8 ways to design for deeper engagement
Gamification for Gamers
Peter Klement
Project Manager
Working for GEELab
Based in Karlsruhe
Writes about Games and Comics
Always carries a swiss army knife
Twitter: @ZeroNiner09
Martin Nerurkar
Game & Interaction Designer
Freelancer
Based in Karlsruhe
14 years of design experience
Loves hats
Twitter: @mnerurkar
Web: www.martin.nerurkar.de
The problem of a saturated audience
Evolve or Die
1890s
1960s
2000s
2013
The Problem
Step 1: Audience grows media-savvy
Step 2: Ads escalate to capture attention
Step 3: Repeat
2009
2010
2012
The Problem, Part 2
Step 1: Audience grows media-savvy
Step 2: Games escalate to capture attention
Step 3: Repeat
The Solution
A deep experience
Built on intrinsic motivation
Minecraft
Minecraft
Minecraft
Writing on the Wall
Gamification will suffer the same fate
The gaming-literate audience exists
Fun facts from the esa:
- The average gamer is 31 years old
- 59% of all Americans play video games
- People of all ages are playing video games.
The stereotypical gamer disappears.
game design motivational patterns
How to build a Monster
Basics
Basics
Mastery
Basics
Autonomy
Mastery
Basics
Purpose
Autonomy
Mastery
Clear Feedback
Clear Goals
New Things
New Things
Novelty
New Things
Discovery
Novelty
New Things
Mystery
Discovery
Novelty
Story
Story
Personal Fantasy
Story
Authored Narrative
Personal Fantasy
Story
Fictional Universe
Authored Narrative
Personal Fantasy
Opposition
Opposition
Challenge
Opposition
Flow
Challenge
Pure Enjoyment
Pure Enjoyment
Sense-Pleasure
Pure Enjoyment
Abnegation
Sense-Pleasure
Social Connections
Social Connections
Fellowship
Social Connections
Competition
Fellowship
Expression
Expression
Creativity
Expression
Transgression
Creativity
Allow for mastery in your tasks
- Provide Feedback
- Properly challenge the skills
Create Deep Systems
- Provide relatable goals
- Offer meaningful rewards
Actions over System
Thank you!
Speaker Contact
Peter Klement
@zeroniner09
Martin Nerurkar
@mnerurkar