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Shai Rao Co-Founder & VP of Business Development Friday, November 11, 2011

Goldrun Presents at Under the Radar

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Page 1: Goldrun Presents at Under the Radar

Shai RaoCo-Founder & VP of Business Development

Friday, November 11, 2011

Page 2: Goldrun Presents at Under the Radar

HOW DO RETAILERS REACH SHOPPERS WHO NOW “LIVE” THROUGH THEIR PHONES

Friday, November 11, 2011

Page 3: Goldrun Presents at Under the Radar

HOW DO RETAILERS REACH SHOPPERS WHO NOW “LIVE” THROUGH THEIR PHONES

Friday, November 11, 2011

Page 4: Goldrun Presents at Under the Radar

THE GOLDRUN SOLUTION USE MOBILE TO GO VIRTUAL

Friday, November 11, 2011

Page 5: Goldrun Presents at Under the Radar

THE GOLDRUN SOLUTION USE MOBILE TO GO VIRTUAL

Friday, November 11, 2011

Page 6: Goldrun Presents at Under the Radar

VIRTUAL PHOTOBOOTHS

Friday, November 11, 2011

Page 7: Goldrun Presents at Under the Radar

VIRTUAL PHOTOBOOTHS

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Page 8: Goldrun Presents at Under the Radar

V-COMMERCE

Friday, November 11, 2011

Page 9: Goldrun Presents at Under the Radar

V-COMMERCE

Friday, November 11, 2011

Page 10: Goldrun Presents at Under the Radar

CAMPAIGN RESULTS AND CLIENT ROI

COST $25KPRODUCTION 3 WeekLOCATIONS 44 Store LocationsDURATION 4 Weeks

20K Shoppers engaged10K Shared online images5K New customer contacts

COST $5000PRODUCTION 1 WeekLOCATIONS 2 (Venice Beach/ Washington Sq Park)DURATION 1 Day

26000 tweets600 pairs of sneakers sold$5mm in earned mediaHighest Web Traffic in Companyʼs History

Friday, November 11, 2011

Page 11: Goldrun Presents at Under the Radar

TRACTIONClients

Rodeo Drive Holiday GuidesVirtual Catwalks

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Page 12: Goldrun Presents at Under the Radar

INTERACTIVE RETAIL ENVIRONMENTS

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Page 13: Goldrun Presents at Under the Radar

MANAGEMENT TEAMVIVIAN ROSENTHALFounder & CEO•Top 50 Global Creatives 2010, Creativity Magazine

•Co-founded digital design studio Tronic whose clients include AT&T, Nike, GE, Microsoft, Sony & Target

SHAILESH RAOVP Business Development•Executive Editor of Surface Magazine 2004-2008

•Launched Listen.com, a Rhapsody subsidiary

$1.2M ANGEL ROUND CLOSED IN APRIL 2011Investors•Ed Mathias, Managing Director, Carlyle Group•Jeremy Zimmer, Founding Partner of UTA•Jon Ledecky, CEO Ascend Acquisition Corporation•Billy Lazarous, Partner at United Talent Agency•Jim Hauslein, Former CEO of Sunglass Hut•Mark Ein, CEO of Venturehouse Group•Sachin Jade, Klifer Capital

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Page 14: Goldrun Presents at Under the Radar

OUR ASK

TECHNOLOGY PARTNERS•Telecom Carriers•Mobile Chipmakers•Device Manufacturers•Analytics Firms•Mobile Ad Firms

STRATEGIC PARTNERS•Series A VCs•International Launch Partners•Global Advertising Agencies•Mobile and Social Game Publishers

CLIENTS•Fashion Brands•Big Box Retailers•Mall Property Groups•Department Stores•Film & TV studios•Sports Franchises•Live Event Producers & Venues

Shailesh RaoVP Business [email protected]

GoldRun132 W 28th St, 4th Fl.New York, NY 10016

Friday, November 11, 2011