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The ridiculously easy and free accounting tool for small business owners Kirk Simpson, Co-Founder; CEO

Wave Accounting Presents at Under the Radar

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Page 1: Wave Accounting Presents at Under the Radar

The ridiculously easy and free accounting tool for small business owners

Kirk Simpson, Co-Founder; CEO

Page 2: Wave Accounting Presents at Under the Radar

Massive market with a clear pain point

Exclusively focused on small businesses

28.5 million SBs in North America & growing fast

What do most use to manage their finances?

Page 3: Wave Accounting Presents at Under the Radar

Unique Approach Based on Key Insights

1. Free resonates

Page 4: Wave Accounting Presents at Under the Radar

Unique Approach Based on Key Insights

2. You can be simple AND double-entry

Page 5: Wave Accounting Presents at Under the Radar

Unique Approach Based on Key Insights

3. SaaS is not just a new distribution model

Page 6: Wave Accounting Presents at Under the Radar

Unique Approach Based on Key Insights

4. Small businesses have to pay off-the-shelf prices

VS

Page 7: Wave Accounting Presents at Under the Radar

Control, Tax Compliance & Now Savings

Page 8: Wave Accounting Presents at Under the Radar

Business

Page 9: Wave Accounting Presents at Under the Radar

Business & Personal in a Single App

Page 10: Wave Accounting Presents at Under the Radar

Auto-Categorization of Transactions

Page 11: Wave Accounting Presents at Under the Radar

Full Invoicing

Page 12: Wave Accounting Presents at Under the Radar

Weekly Email

Page 13: Wave Accounting Presents at Under the Radar

Balance Sheets & Other Reports

Page 14: Wave Accounting Presents at Under the Radar

Massive Growth Since Launch

Page 15: Wave Accounting Presents at Under the Radar

Massive Growth Since Launch

1o0,000 registered users in 11+ months

Users in 200+ countries (50% in the U.S.)

More than 90% coming in at $0 CPA

Integrations are a huge driver - i.e. Google

Page 16: Wave Accounting Presents at Under the Radar

Expansion Into Paid Add-Ons

Payroll launching in Canada this month

Roll-out to US in Q1 2012

More add-on products to come in 2012

Page 17: Wave Accounting Presents at Under the Radar

The Team

Page 18: Wave Accounting Presents at Under the Radar

The Ask

Help us:

Spread the word to your customers

Simplify data transfer

And we want to help you:

Advertise your product or service in Wave.

Page 19: Wave Accounting Presents at Under the Radar

For more information please contact:

Kirk Simpson, Co-Founder, [email protected]