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Allocadia Presentation at Under the Radar 2013
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3 Key Challenges of the CMO
Visibility into:
marketing investments marketing plans return on marketing investment (ROI)!
1
3 2
Investment & plan data is in spreadsheets.
Invoices are locked in ERP.
ERP
Investment & plan datais nowhere.
?Regions Products Corporate
Objectives
??
Marketing ROI data is captured in multiple systems.
Marketing Automation CRM Social
Marketing Investments
Marketing ROI
Marketing Planning
The Marketing ROI problem is an information and data problem
Enterprise software for the CMO
manage marketing investments and plans
input marketing budgets, commits, forecasts
input marketing plans
Corporate Objective
invite users
connect to your ERP
connect to your CRM and marketing systems
connect to your CRM and marketing systems
Salesforce Campaign Name
full BI-analytics, in a CMO dashboard
see “budget vs actual”
Plan vs Actual
see “plan by objective”
Plan by Objective
see “forecast or commit”
Plan vs Commit
And finally….
everyone can see
Return on Marketing Investment
see “return on marketing investment”
Be$er visual of 1 ROI report with SF logo
ROMI
Go To Market – how we are selling go-to-market
$10K-$100K / year + Services
$59 - $99 / user / month
Inside Sales Partners
Analyst referrals Customer referrals Lead-‐generaGon
MarkeGng AutomaGon vendors AppClouds
KRISTINE STEUART KATHERINE BERRY!CCO & Co-founder CEO & Co-
Founder
