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High Impact Presentation

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Page 1: High Impact Presentation
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The 10 Worst HumanThe 10 Worst Human

FearsFears0101 Speaking before a groupSpeaking before a group

0202 HeightsHeights

0303 Insects and bugsInsects and bugs

0404 Financial problemsFinancial problems

0505 Deep WaterDeep Water

0606 SicknessSickness

0707 DeathDeath

0808 FlyingFlying

0909 LonelinessLoneliness

1010 Dogs Dogs Source: Book of Lists, USA

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ObjectivesObjectives

Become aware of the important elements of a presentation.

Prepare and deliver an effective presentationBuilding the BasePlatform Skills

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Presentations

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Great PresentationGreat Presentation

1.1. Great DesignGreat Design

2.2. Great DeliveryGreat Delivery

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Think of a topic on which you would be making a 5 to 7 mins presentation

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Outline the Purpose of the Presentation Outline the Purpose of the Presentation

You need to define your purpose for giving You need to define your purpose for giving the presentationthe presentation

Purpose of PresentationPurpose of Presentation ToTo sell your Product/Servicesell your Product/Service To Inform / TeachTo Inform / Teach To Motivate / InspireTo Motivate / Inspire To InstructTo Instruct To PersuadeTo Persuade To EntertainTo Entertain

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‘If I had eight hours to chop down a tree, I’d

spend six sharpening my

axe!’

Abraham Lincoln

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Audience Analysis

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Understand AudienceUnderstand Audience

Who is in your audience? Who is in your audience? Are they novice / key members for making Are they novice / key members for making

decisions? decisions? Why are they there?Why are they there? What do they know about you?What do they know about you? What is their current knowledge of the What is their current knowledge of the

topic?topic? What do they want / need to know?What do they want / need to know? What is their background / experience / What is their background / experience /

Education?Education?

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A person with an opinion and no data is just another person with an opinion.

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Research the TopicResearch the Topic

What are the key books/journals/websites relating What are the key books/journals/websites relating to your topic?to your topic?

Is there someone in particular that you should Is there someone in particular that you should interview for information?interview for information?

Do you have any existing notes on the topic?Do you have any existing notes on the topic? Are there any other sources that you think could Are there any other sources that you think could

be useful?be useful?

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Success occurs when opportunity meets preparation.

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Begin with the end in mind…

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CloseClose Most important stage along with openingMost important stage along with opening

Why write close firstWhy write close first Focus on outcomeFocus on outcome Helps you edit contentHelps you edit content

Reinforces the connection between your Reinforces the connection between your presentation and challenges facing the presentation and challenges facing the audienceaudience

Action RequiredAction Required

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How Will You CloseHow Will You Close

How will you signal your close? How will you signal your close? How will you summarise your main How will you summarise your main

points? points? What action is required from the What action is required from the

audience?audience?How will you close with impact?How will you close with impact?

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Open with ImpactOpen with Impact

Impact Title Impact Title Presentation Skills vs. Present or PerishPresentation Skills vs. Present or Perish

PacePace Fast paced vs. Laid backFast paced vs. Laid back

ConnectConnect Story, Question, Joke, Quote, Arresting FactStory, Question, Joke, Quote, Arresting Fact

BenefitBenefit Expectations from the sessionExpectations from the session ObjectivesObjectives

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Structure: might not look pretty but Structure: might not look pretty but will not run without itwill not run without it

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BodyBody Urgent Problem to be Solved

Problems Options Solutions

Decision to be Made Opportunities Risk Recommendations

Sell a Product/Strategy Features Benefit Proof

Past Sales Proof Statements The Guarantee Testimonials Company Proof Results

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Body

Chronological Events in order of occurrence

Narrative On a journey

Case Study Learn from other

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Body - Tell StoriesBody - Tell Stories

Good stories have Good stories have Interesting, clear beginningsInteresting, clear beginningsProvocative, engaging content in the Provocative, engaging content in the

middlemiddleA clear, logical conclusionA clear, logical conclusionClear Take away’s Clear Take away’s Can be related to the point that you want Can be related to the point that you want

to maketo make

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Structure : Repeat 3 TimesStructure : Repeat 3 Times

It has been shown that it takes at least 3 It has been shown that it takes at least 3 repetitions of information for people to be repetitions of information for people to be able to absorb and retain able to absorb and retain

This leads to the following approach to This leads to the following approach to presentation:presentation:

Tell them what you’re going to tell themTell them what you’re going to tell them Tell themTell them Tell them what you told themTell them what you told them

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KEY RULES FOR DESIGN

• Use one concept per slide• Use Key words and phrases• Bullet points• Heading / Captions• Company Logo• Standard Company

format

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Top three things that annoy themabout bad PowerPoint presentations:

The speaker read the slides to us – 67.4% Full sentences instead of bullet points – 45.4% Text so small I couldn't read it – 45.0%

Source: What annoys Audiences about Power point presentations?Dave Paradi, Author of The Visual Slide Revolution

Results from the 2009 Annoying PowerPoint Survey

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Layout Consistency

Placement of Text and imagesFonts and SizesBackground colourStyle and treatment of the slidesLanguage check

Colour Density of Text on slides Drawing – Charts/ Figures / Tables

KEY RULES FOR DESIGN

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GREAT DELIVERY OF PRESENTATIONS

• Voice• Managing Time• Language• Movement• Body Language

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VOICE

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10/20/30 Rule of PowerPoint

A PPT should have ten slides

No more than twenty minutes

font no smaller than thirty points

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BODY LANGUAGE

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BE PREPARED FOR EXCEGENCY…

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MANAGING DIFFICULT AUDIENCES

• The Loudmouth

• The Story teller/ Rambler

• The Broken Record

• The Whisperer

• The Devil’s Advocate

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The PRESENTATION…

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The PRESENTATION…

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THE PRESENTATION…

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