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How Do Chatbots Work?

Presenter: Alex Masycheff, CEO, Intuillion

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Agenda

• Why context is required• How chatbots understand user requests

and find content • How to make content chatbot-friendly

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Bring Me Something to Eat...

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Bring Me Something to Eat...

#idw2017I Want XXL Chicago Stuffed Pizza with a Lot of Tomatoes and Double Cheese

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Context-Driven Content

Content

GoalsActivity

Profile

Product

Location

History

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Capturing ContextCaptured automatically

Require a conversation

Context

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Possible ConversationHi, I’m your recipe chatbot. Whatwould you like to cook?

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Possible ConversationHi, I’m your recipe chatbot. Whatwould you like to cook?

I want to make an omelet

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Possible ConversationHi, I’m your recipe chatbot. Whatwould you like to cook?

I want to make an omelet

Sounds good. What are your cooking skills? Are you a pro chef or a beginner?

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Possible ConversationHi, I’m your recipe chatbot. Whatwould you like to cook?

I want to make an omelet

Sounds good. What are your cooking skills? Are you a pro chef or a beginner?

I’m a beginner

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Possible ConversationHi, I’m your recipe chatbot. Whatwould you like to cook?

I want to make an omelet

Sounds good. What are your cooking skills? Are you a pro chef or a beginner?

I’m a beginner

Do you want an omelet with some extras: ham, cheese, or tomatoes?

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Possible ConversationHi, I’m your recipe chatbot. Whatwould you like to cook?

I want to make an omelet

Sounds good. What are your cooking skills? Are you a pro chef or a beginner?

I’m a beginner

Do you want an omelet with some extras: ham, cheese, or tomatoes?

Ham and cheese

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Possible ConversationHi, I’m your recipe chatbot. Whatwould you like to cook?

I want to make an omelet

Sounds good. What are your cooking skills? Are you a pro chef or a beginner?

I’m a beginner

Do you want an omelet with some extras: ham, cheese, or tomatoes?

Ham and cheese

OK, here’s the recipe:...

#idw2017How a Chatbot Sees User’s Questions

I want to make an

with hamomelet and cheese

Intent

Entities

I’m a beginner

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Filling Slots

I want to make an

omelet ?? ?Do you want ham? Do you want cheese? Are you a pro chef or a

beginner?

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Filling Slots

I want to make an

omelet and cheese I’m a beginner?Do you want ham?

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Defining Entities

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Conversation

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Conversation

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Conversation

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Conversation

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Structural Representation of User’s Context

{“Intent”: “Omelet”,“UserType”: “Beginner”

“Extras_Tomatoes”: “Yes”,“Extras_Ham”: “Yes”,“Extras_Cheese”: “No”}

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Mapping Context to Content

{“Intent”: “Omelet”,“UserType”: “Beginner”

“Extras_Tomatoes”: “Yes”,“Extras_Ham”: “Yes”,“Extras_Cheese”: “No”}

1.2.3.4.5.

6.

7.

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Artificial Intelligence?

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“The Pope's Baby Steps on Gays”Time magazine

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Multiple Outputs

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Context Is Granular

Pro

Regular

Omelet

I’m...

Tomatoes

Want to make a...

Fruit Salad

Ice Cream

With...

Ham

Cheese

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Granular Content

Stand-alone, reusable, format independent pieces of content

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Granular Content Omelet recipe

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Granular Content Fruit salad recipe

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Metadata

Pro

Regular

Omelet

User Type

Tomatoes

Meal

Fruit Salad

Ice Cream

Extras

Ham

Cheese

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Metadata • Mean: Omelet • User Type: Beginners• Extras: ham, cheese

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Granular Content Within Topics

Steps for Pro on pre-cooking tomatoes

1.

2.3.

4.5. Step for Pro only

6. Step on adding ham

7.

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Matching Context to Content

Matching Engine

Meal: Omelet

UserType: Pro

Extras: Ham, Cheese

Meal: Omelet

UserType: Beginner

Extras: Tomatoes

Meal: Ice Cream

UserType: Intermediate

Extras: Chocolate

{“Intent”: “Omelet”,“UserType”: “Beginner”

“Extras_Tomatoes”: “Yes”,“Extras_Ham”: “Yes”,“Extras_Cheese”: “No”}

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Summary

• Plan the conversation to identify intents and entities• Content needs to be enriched with semantic

markup and metadata• Content granularity need to match user’s

context granularity• Metadata needs to match user’s context

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Website: http://www.intuillion.com

Email: alex@intuillion.com

Contact Me

LinkedIn Group: DITAToo Community