HOW SHOULD I MEASURE SOCIAL MEDIA?

Laura Dinneen, Head of Strategy, BLOOM Worldwide @lauradinneen August 2013

WHY?

SOCIAL MEDIA IS COMPLETELY MEASUREABLE

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WITH THE RIGHT SETUP, IT’S EASY TO KNOW WHAT YOUR SOCIAL MEDIA IMPACT IS

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IF YOU DON’T MEASURE, YOU CAN’T LEARN, IMPROVE OR GROW

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HOW?

KNOW YOUR PURPOSE

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BASE YOUR MEASUREMENT PLAN ON YOUR BUSINESS OBJECTIVES

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KEEP IT SIMPLE: JUST BECAUSE YOU CAN MEASURE IT, DOESN’T MEAN YOU SHOULD

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LEARN FROM AND SHARE YOUR FINDINGS

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THANK YOU

Laura Dinneen, Head of Strategy, BLOOM Worldwide @lauradinneen August 2013