Retailers and e-tailers of 2016 are under great pressure to adapt new strategies, since a strategy focusing on a

single channel have proved insufficient to deal with their highly mobile customers.

● The result of 2014 Google research on the shopping habits of the new customers debunked the myth that consumers desire for more and more information that will in no time replace in-store shopping with online market place.

● The study has shown that shoppers are in continuous search for right and satisfying information regarding products of their interest, before, during and after the shopping process.

● It has proved that a store that respects this desire is the most preferred shopping space. It is disappointing to note that while in 2015, 40% global shoppers used their smart phones in their shopping process and the number of smart phone users is expected to rise to 6.1 billion by 2020, only 58% of retailers provide the consumers with a digitized omni-channel shopping experience.

● In fact, 2016 is an exciting time to be in retail with more and more technologies and strategies worked out in digitizing retails.

It is no surprise that Beacons have very interesting things to offer here.

How to go omni channel using beacons?

● Beacons offer the most wonderful platform to enhance

your customer’s in-store shopping experiences. A beacon

enabled store can connect to its customers helping them

with a better shopping experience as more than 85% of in-

store shoppers have their smart phone active during the

buying process.

● It can work as the most effective medium, most of all, to

overcome the online-offline divide. Beacons can be

leveraged to effectively work-out offers such as ‘reserve-in-

store’ which let the consumer to reserve online, items in their

nearby stores(based on GPS information), filling the gap

between the online and offline through omni-channeling

retails, thus providing your customers with diverse shopping

experiences.

● Keeping track of and understanding customer journey can

only help retailers to build a personalized relation with the

customers. Beacons can be leveraged to push

contextually relevant suggestion notifications to the

customers that would go well with their recent online

shopped items.

● Retailers can use their Beacons to specifically target and

keep track of their loyal customers. Beacons can push

discount notifications to the customer’s device. More than

that, it also can notify the retailers about their customer’s

loyalty points, basing on which retailers can offer

personalized high-value offers to their customers.

● Beacons can serve the retailer to provide their customers

with other physical services like helping them to reach out

with sales associates when in need of any assistance. In-

store beacons can notify retailers with their customer’s

shopping interests and help them with sales associates

who are most capable of dealing with particular and

individual customers.

● And finally, Beacons can be used by retailers to let their

customer do in-store shopping using their mobile devices

without having to go for physical payments in cash and

credit.

A number of stores, highly concerned about ensuring an easy and free shopping

experience for the customers, is using in-store beacons to omni-channel their

retail experience. The increasing demands from the consumers for a seamless

and continuous experience once again reinforce the importance of omni-channel

retail strategies.

Get your beacon based campaign up and running today.

Order our WiFi beacons now.

http://www.bfonics.com/