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How To Search for a Job in
a Recession-Julie Greenberg Co-Founder
GraceWorks
August 10, 2009
1
A Little About Me…(Julie Greenberg)
• Co-Founder of Jobnob.com
• BA from Northwestern University
• MBA from Stanford University
• I know how you feel because I’ve been there
2
The State of Affairs
• Unemployment is high
3
The State of Affairs
• There IS hope!
• Unemployment is not a stigma
• There is a lot you can do to move
forward the process of getting a jobforward the process of getting a job
4
Job Boards: the black hole
5
This is the old way of searching. It doesn’t cut it
in today’s world.
So What to Do?
• Get Creative!
– Recessions breed innovation
6
• Be Positive!
– You WILL work again (it’s just a
matter of time)
What Do You Do?
7
Welcome to Sales & Marketing!
Your Online Brand (beyond the resume)
• HR, Recruiters and Hiring Managers WILL try
to learn more about you:
– LinkedIn– LinkedIn
– Blogs
– Facebook, Myspace
– Articles/Press
8
Your Online Brand (an example)
9
Your Online Brand (gone wrong)
10
Managing Your Online Brand
• Be mindful of what you put out there
• You need to take control of your online brand
• Decide what you want it to say about you
• Be known as an expert• Be known as an expert
– Get quoted in press
• HARO- Help A Reporter Out
– Talk at conferences
– Get involved with industry organizations
11
How To Get a Job (when there’s not one available)
• Just because there’s not a job posted doesn’t
mean that you can’t get one!
• And anyway, how successful has submitting
resumes online been??
12
How To Get a Job
• Informational Interviews
– Don’t ask for a job! It’s
informational
– Make new contacts– Make new contacts
– Learn about a company
– Learn about an industry
– How to get them:
• Alumni directories, LinkedIn, look at
the website and call/email
13
How To Get a Job
• Network
– Get out and meet people!
– Attending events (like today’s!)
– Join a jobseeker group
– Join industry groups
– Try meetup.com
– Meet up with old co-workers
– It’s good to get out!
14
How To Get a Job
• Contact HR before there is a job
posted
– Create a relationship
– Let them know why you want to work – Let them know why you want to work
at that particular company
– Follow up once a month/every other
month
– Be the first to know about a job and
get your resume read!
15
How To Get a Job
• Volunteer
– Startup/company
– Nonprofit
– Organizations
– Events
16
How To Earn Extra Cash
• Expert sites that pay:
• User Testing sites that pay:
• Panels or Focus Groups
• Temping
• Freelance Work
17
Additional Tools
• Professional Networks/Directories
• Organize Your Job Search:• Organize Your Job Search:
• Resume
– Simple font you can read on a screen
–18
The Interview (aka: the sale)
• There are 2 Questions the interviewer is trying
to answer:
1. How can this person help me and my company?
2. Do I want to work with this person?2. Do I want to work with this person?
19
The Interview
• Be Prepared!
• Do research on:
– The company: what issues is it having
– Know why you are interviewing at THAT company – Know why you are interviewing at THAT company
for THAT job
• Practice:
– Do mock interviews with friends (reverse roles!)
• Ask thoughtful questions
20
Negotiating Salary
• Closing the sale
• This is a negotiation
• It’s not just about the salary
• Know your partner & the
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• Know your partner & the
times
Salary Resources (old)
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Salary Resources (new)
23
Take Advantage of The Time
• There are good things about having more time
• Set a goal:
– Learn a new skill (play the guitar)
– Achieve something (run a marathon)– Achieve something (run a marathon)
• You will feel better about yourself
• You will get hired faster
24
To the Future!
• Stay positive & be creative
• Get organized & get out there
• After you get a job, continue to network and
build your brand
25
build your brand
• Give back & help others
Julie Greenberg
