At last count, in October 2013, over 1 million apps were available from Apple’s app store.

In excess of 60 billion apps have been downloaded from that store to date.

The app market has become incredibly competitive.An innovative idea and a rich feature set are no longer enough

to ensure your app’s success.

Deeper and more meaningful user relationships are the only way to gain an edge in this extremely competitive market

Let’s follow a new app as it gains the skills it needs to level up its user relationships

Make it easy for your users to talk to you. Respond to their feedback. React to their complaints and suggestions.

• Build a direct feedback system into your app (+10 Awareness , +10 Intelligence)

• Respond to app store feedback (+10 Charisma, +5 Speechcraft) • Make an effort to reach out to unhappy users (+10 Charisma, +5 Speechcraft)

Once your app has built a core user base, you’ll have a direct line of communication with users. Use it wisely!

Get to know your users and ensure that you are in a position to accurately gauge how they respond to updates or interface changes.

(+10 Awareness, +15 Intelligence)

Never stop investigating the Behaviour and preferences of our users

Push notifications•Ideal for sending alerts and for testing and researchIn-app Messaging,•Implement an in-app feedback system. Great for upselling and cross-selling.

Relevance and personalisation are critical when it comes to communicating with users.

SMS•Useful to send app download links.•Unrivalled reach for retargeting lost users.Mobile Email•Great for detailed communications like new product launches.

(+15 Speechcraft, +10 Intelligence, +5 Awareness)

Provided you have the right channel available, you could tell them about new updates and fresh content,

or make them a special offer for re-installing.

(+15 Charisma +5 Speechcraft)

When approached the right way, it is possible to win back lost users.

Social media presents an unrivalled opportunity for you to publicise your commitment to keeping users happy and to

turn negative feedback into positive outcomes.

(+10 Charisma +10 Awareness, +10 Speechcraft)

• Don’t annoy users by broadcasting messages which should be targeted at a small group.

• Consider your choice of channel carefully and switch to another if one proves unpopular.

• Analyse engagement and open rates so you can keep refining your segmentation.

(+10 Awareness, +10 Intelligence)

The key to keeping your messages relevant is list segmentation.

GET THE DETAILED GUIDEHOW TO WIN FRIENDS AND INFLUENCE USERSA User Retention Guide for Mobile App Developers GET THE INFOGRAPHICDEFEATING THE ANONYMONSTERHow to Build a Clan of Loyal Users. A Guide for Apps

You’ve made it to the last level, but you’ve only scratched the surface of this adventure!

TEAM UP WITH CLICKATELL Clickatell is a global leader in mobile messaging and transaction services, which enable its customers to connect, interact and transact with their business partners and communities on their mobile phones. At the heart of everything we do at Clickatell, lies CMneXT, the next generation SMS gateway that drives the Clickatell machine.

Clickatell’s range of freely available APIs ensures that you can seamlessly link your existing systems to CMneXT. Whether you want to send SMS directly from a website, an email client or your company’s bespoke software solution, we provide the flexibility and support you need to turn your visions into realities.

Clickatell is the first choice for more than 15,000 enterprise, government, small to medium businesses and application developers around the world.

Get all the tools you need to use mobile tomake friends and influence users.

Call: +27 21 910 7700 Email: expertadvisors@clickatell.com www.clickatell.com