Help build a smarter planet.

Innovating in research and development to shape the future of society at large.

Sense through connections.

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Problem

Idea Audiences are invited to create a 30 second video explaining/showing their own take on how to go green.

Schools, Universities, businesses are approached as well as twitter and Facebook accounts.

Videos are uploaded to a micro site.

Voters rate the videos.

The highest rated videos gain prizes.

People put green issues in the back of their mind,how do we motivate people to turn the world green, their way.

Daily Twitter/Facebook/Newsfeed highlighting the updates and content across the range of subject matters.

Through the micro site, people could track the ongoing activity.

Spreads awareness of green issuesShows individual solutions and causes – fun as well as serious. Promoting IBM’s green credentials, and smarter planet ethos

Outcome

Ongoing Engagement

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