If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO

Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

If They Don’t LOVE ItIt’s Just SPAM

http://www.MivistaConsulting.com


what business are you in?

marketing

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what is marketing?

marketing = (how you get) sales

3Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

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1. who are your top 5 clients/sources of revenue?

2. where/who did they come from?

write down...

http://www.MivistaInc.com


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

it’s not who you know... it’s who knows you

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people do business with people they like

1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

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social is the new business


old

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so how can you build your network?

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one-to-one

one-to-many

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relationship models:




ideal model

extend

feedback

communicate

one-to-one

clients become

community“percolates” up to leads



All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com

Viral GrowthStart List

SizeGrowth Rate Week 4 Week 10 Week 20 Week 52 Total

Growth4 10 20 52

100 1% 104 110 122 168 65%

500 1% 520 552 610 839 65%

1000 1% 1,041 1,105 1,220 1,678 65%

100 2% 108 122 149 280 166%

500 2% 541 609 743 1,400 166%

1000 2% 1,082 1,219 1,486 2,800 166%100 5% 122 163 265 1,264 958%500 5% 608 814 1,327 6,321 958%

1000 5% 1,216 1,629 2,653 12,643 958%2

http://www.mivistaconsulting.com


capture contacts





☏✉

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vs.




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key elements

• eye contact• expression• attitude• body language• clothes• neatness• “props”• greeting/handshake

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key elements

• eye contact• expression• attitude• body language• clothes• neatness• “props”• greeting/handshake



first impressions

“be interested, not interesting”

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building rapport

tone & tempoeyes

posture

distance

sounds

handscontacthead

(position & movement)

wordsexpression

2

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building rapport

tone & tempoeyes

posture

distance

sounds

handscontacthead

(position & movement)

wordsexpression

2

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talking business

the “Elevator Pitch”

the “Elevator Teaser”


Tracee RothschildLife Coach & NLP Practitioner

The Whole Person Center




Tracee RothschildThe Couchless Therapist

Fast solutions to life’s problems... without all the couch talk.



talking business

benefits, not featuresresults, not process

what problem do you solve? how are you unique?why should they care?

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now what?

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follow up/maintain

VALUE

news

fun

how-to’s

referrals

informationopportunities

introductions

opinions (expert)

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Copyright 2008, Michelle E. Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com

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nurture your “fans”

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other ways to capture contacts

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workshops, seminars, conventions


capturing contactsonline

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1


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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

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go

yourself




Start with the easy stuff

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2

Put your name on everything you put onto the internet.




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Be a person




Tracey Hagen Photography

Before


“I specialize in photographing people; capturing your personality with an artistic vision. I can make you look good and create a piece of fine art to hang on your wall.Art Photography for the people who matter most!”

Tracey Hagen (photographed by Little’s Classic American Portraits)


Jessica LurieYoga Enthusiast (& Mivista Partner)


Marla AcostaMakeup Artist For Film & Photography


Cristina Maria LloydOutta Space, Professional Organizing for Home Offices & Closets

Have a home base

home base

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website basics

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• useful trumps cool

• “The Power of One”

• fonts & backgrounds

• simple, clean

• no auto-play music

• add content often

• check links:

www.linkalarm.com

• titles matter

• exposure vs. leads?

• be human

• video is awesome



http://www.linkalarm.com

http://www.linkalarm.com


build rapport

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build rapport

• engage multiple senses (image/video)

• dialogue (2-way)

• be human (people relate to PEOPLE)

• be authentic

• connect emotionally

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II. Building Rapport

2




1




1




1




1




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follow up/maintain

VALUE

news

fun

how-to’s

referrals

informationopportunities

introductions

opinions (expert)

2




find ways to deliver value

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find ways to deliver value

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stay informed (i.e., Google Reader)


write articles

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value piece “do’s”

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• title is everything- Communicate More Powerfully (Without Being a Bitch)- I’m Not Crazy, It’s Just My Personality Type

• use numbers-The Perfect 10 in Sales, The First 10 Seconds, The Next 10 Minutes,10 Days Later- 10 Things To Start Or Stop Doing To Go From Frizzy To Fabulous

• tell the benefit (not the process)- Lose 10 Pounds in 1 Day – Without Diet or Exercise!- vs. How To Use Yoga & Crunches for 90 Minutes Every Day




email marketing

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why email?

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• 82% more successful on/after 3rd contact

• “7 touches” average

• 4 touches in 10 days (leads)*

• best is mix of contact methods

* Duct Tape Marketing

you should know...1

1

how Marie Forleo got me• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish• Date Confidently Using Real Men's Tips! Your April 27 Dish• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish• 7 Secrets of a Flirting Goddess - Your May 1 Dish• What NOT to Do On a Date - Your May 15 Dish• The #1 Cause of Dating Drama – Your May 18 Dish• Is He Mr. Right or Mr. WRONG? Your May 20 Dish• Michelle, Why Didn't He Call? Your May 29 Dish• Secrets of Getting Over a Breakup - Your June 1 Dish


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don’t like to write?

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what could you send out on a regular basis

that wouldn’t be spam?

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1. permission marketing

(seth godin)

2. set expectations

3. deliver value








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recap

• make a great first impression - in person & online• develop rapport by being interested not interesting• capture fans - the ones who love you best• grow your audience by offering something of value• gather them in one place (at least) - i.e., email• deliver value to their lives regularly in some way• provide an easy way for them to forward you• no spam!



email marketing crash course

with Zak Barron

educational programs to develop communications, sales & marketing skills


want more?

www.MichelleVillalobos.com

Email or Call:(888) 531-3830

[email protected]



http://www.MichelleVillalobos.com

http://www.MichelleVillalobos.com

mailto:[email protected]

mailto:[email protected]

Technology

If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO