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INFOGRAPHICby AT INTERNET

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It’s the worldwide event of 2014: the FIFA World Cup™ in Brazil. Advertisers are planning colossal budgets for their television ad campaigns. But is there a way to accurately measure, in real time, the impact of these TV ads on digital platforms? There is now – with TV Tracking.

This worldwide event will draw a viewing audience of 3.6 billion

to 4 billion people.

There are more than 2.5 billion internet

users in the world.

ADBUDGETS

TV advertising budgets in 2014rose 7.5% over 2013

in preparation for major sports events.

SECONDSCREEN

75% of internet users operate secondary mobile

devices while watching television.

On average, online tra�c peaks 1:30 to 2:00 minutes after the TV ad is broadcast.

The viewer/internet user sees a TV ad

S/he then visits the advertiser’s

website

The analytics platform gathers data in real time

THE CONTEXT

THE GOAL

QUANTIFY YOUR IMPACT ON THE SECOND SCREEN

THE PROCESS OF MEASURING TV AD IMPACT IN REAL TIME

THE ADVANTAGES OF TV TRACKING

How will advertisers measure the real-time impact of their TV campaigns using TV Tracking?

IN REAL TIME AND IN REAL FIGURES, MEASURE THE IMPACT OF TV CAMPAIGNS ON DIGITAL PLATFORMS

Online traffic

Time

SOURCES : Ericsson ConsumerLab, « TV and media », Kantar Media, MAGNA GLOBAL Advertising Forecasts: 2014, AT Internet

By using TV Tracking, an advertiser can: • observe, in real time, the web tra�c generated by the TV campaign • identify the TV tra�c source (search engines, direct, etc.) • measure revisits (after ad broadcast) • analyze internet audiences using socio-demographic data

Reconcile ONLINE & OFFLINE data ✔ Quantify and compare your online/o�ine performance. ✔ Verify that the online audience is consistent with your TV targeting objectives (GRP).

Measure the ROI of TV campaigns ✔ Assess the profitability of specific ads and conversions generated on your website.

Optimize your media plans ✔ Identify the best ad/channel/time combinations based on tracked results.

TV Tracking is a low-cost technology ✔ Minimum investment compared to overall spending on TV campaigns.

WANT TO LEARN MORE?visit

http://events.atinternet.com/tv-tracking-en

TV TRACKING

AT Internet is a global player in Digital Analytics. It provides businesses with decision-making solu-tions and services that generate comprehensive analyses of their performance and presence on all digital platforms: web, mobile, and social media.

©Copyright 2014 AT Internet - All rights reserved

THE FOOTBALL WORLD CUP & DRIVE-TO-WEB

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