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Infographics in technical communication

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  • INFOGRAPHICS

    TECHNICALIN

  • We arent very

    when it comes to

    remembering things.

    efficient

  • 0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    0 Day Week Month 6 Months Year

    We forget over 50% of

    information within the

    first 24 hours.

  • 0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    0 Day Week Month 6 Months Year

    And almost everything

    within a year.

  • However, we love using imag

    to communicate ideas.

  • 60%Thats because

    of our brains

    is devoted to vision.

  • 20% is devoted to

    vision-only functioning

    60%

  • 60%Another 40% is a combination of

    vision and touch, meaning,

    movement, spatial navigation, etc.

    20% is devoted to

    vision-only functioning

  • we remember only 10% of information

    that is presented as text.

    3days

    After

  • But as much as

    if the text is accompanied

    by relevant images.

  • effect.

    Its called the

    picturesuperiority

  • For the effect to work, pictures that you

    choose must fulfil two conditions.

  • They must

    reinforce the message.

    #1

  • They must

    draw the attention.

    #2

  • But, what does it all have to do with

    infographics?

  • Infographics combine

    elements.

    THREE

  • 1. Images

  • 2. Data visualizations

  • 3. Text

  • A good infographic is like

    a story.

  • It has the beginning.

  • It has the beginning.

    Thats where you get the readers attention and introduce the topic.

  • It has the body.

  • It has the body.

    Thats the core part. It combines images, data

    visualizations, and text.

  • And it has the conclusion.

  • And it has the conclusion.

    Thats the place for closing thoughts and call for action.

  • So, how to create a good infographic?

  • 1. Focus on one story.

    1

  • 2. Add visualizations, remove text.

  • 3. Be accurate.

  • What are the advantages of using

    infographics?

  • They engage vision and

    the picture superiority effect.

  • They boost memorization.

  • They entertain and inform.

  • They are also fun to create!

  • What are the considerations then?

  • Infographics cant substitute product documentation.

  • They may not be taken seriously.

  • And they are time-consuming.

  • Want to see some examples?

  • Thank [email protected]_tkaczyk

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