Insurance 2.0 : Connecting Consumers in Social Web - Ideas in Action

Private & Confidential | Copyright 2011 @ 121advisor

21July 2011

INSURANCE 2.0Ideas in Action

Insurance 2.0 : Connecting Consumers in Social Web

By Don Tan, Senior VPBusiness Consultancy


Insurance 2.0 : Ideas in Action

21July 2011Page 2

Social Media Marketing

Mascot Marketing

Online Video Marketing

Social Media Applications

Campaigning with Microsites

Edutainment & Video Blog

Blogs & Forums & Chats


Insurance 2.0Online Insurance is getting more…

21July 2011Page 3

Personalized

Relate to Individual (e.g. Needs & Statuses)Personal

Social Networked with Social Media

Community & Friends, Referral & RecommendationSocial

Indirect Marketing & Selling More Educating yet Entertaining More Attractive, Trendy & Fun

Edutaining


Social Media Marketing : FacebookThe Power of Social Network

21July 2011Page 4

YOU

LikeShare

CommentLink

100x Friends

LikeShare

CommentLink

10%

1,000x Friends

LikeShare

CommentLink

10%


Social Media Marketing : FacebookUse of Facebook Fan Page “LIKE”

21July 2011Page 5

Friend’s refer Friends (indirectly) !


Social Media Marketing : FacebookYour Fans are Following : “LIKE”, “COMMENT” & “SHARE”

21July 2011Page 6

Recommendations

Interactions

“Free Marketing” message!

3 millions listeners!


Social Media Campaign : FacebookRunning a Campaign to Build Your Base

21July 2011Page 7

RealityShow

Web Contest


Social Media Campaign : FacebookRunning a Facebook Contest : Building Your Base

21July 2011Page 8

Simple PHOTO

Tagging !

Do it on Facebook

Page !

Watch Ikea Case Study Video atwww.youtube.com/watch?v=s5SuIgloanE

http://www.youtube.com/watch?v=s5SuIgloanE




Mascot MarketingCompare the Meerkat : Fun & Indirect !

21July 2011Page 9

Private & Confidential | Copyright 2011 @ 121advisor 21July 2011Page 10

Marketing & Branding with MascotGeico with Gecko & Aflac with Duck


Video MarketingFun Video Channel

21July 2011Page 11


Marketing with Online VideoDirect Commercial via YouTube : Easy to Share / Link !

21July 2011Page 12

3 millions viewers

15 millions viewers

3 millions viewers

Watch Compare the Meerkat Video atwww.youtube.com/watch?v=7YZ710CJ0hM

http://www.youtube.com/watch?v=7YZ710CJ0hM




Social Media ApplicationsOnline Surveys / Quiz : Romance-o-Meter

21July 2011Page 13


Social Media ApplicationsRomance-o-Meter : Fun, Indirect, Viral…

21July 2011Page 14


Marketing & Prospecting with MicrositeFlexible, Focus, Fun : Insure Your Love (Webby Award Finalist)

21July 2011Page 15


Marketing & Prospecting with MicrositeQualifying Suspects to Prospects at the point of Entry!

21July 2011Page 16


Profile-based MarketingOnline Campaign with Targeted Profile Micrcosite

21July 2011Page 17

Watch AXA Insurance’s Case Study atwww.youtube.com/watch?v=JZi8fPixDi4

http://www.youtube.com/watch?v=JZi8fPixDi4




Prospecting by EdutainingEdutaining & Infotaining Flash Media on Health Care

21July 2011Page 18

Webby Awards 2010 & 2011Insurance category Finalist


Marketing & Prospecting with Video BlogUse of Video Blog for Insurance : Edutaining !

21July 2011Page 19

Watch How Health Insurance Works atwww.youtube.com/watch?v=17bwRpCLshk

http://www.youtube.com/watch?v=17bwRpCLshk




Marketing & Prospecting via GamesEntertaining & Educating!

21July 2011Page 20


Prospecting & Services via Blog & ForumCommunity Forums & Blogs

21July 2011Page 21


Selling with Customer’s TestimonialsBlogs & Testimonials with Real Customers : AFLAC

21July 2011Page 22


Online Sales with Online ChatConverse and Convert to Sales through Online Agent

21July 2011Page 23


It’s not about the Technology…

… but the Idea & Strategy !

21July 2011Page 24


More Ideas? Follow Webassurance.org!www.Webassurance.org or Facebook.com/Webassurance.org

21July 2011Page 25

http://www.webassurance.org/

http://www.facebook.com/webassurance.org


121advisor for Insurance 2.0Solution & Services

Solution & Services

Insurance 2.0StrategyConsultancy

Insurance 2.0 Solution

& Campaign

Design & Development Solution Implementation Outsourcing & Managed Services Campaign Execution

Web Business Strategy IT Strategy Planning Requirement Elicitation Business Process Innovation

21 July 2011Page 26

Webassurance Channel Implementation


Webassurancefor Life & General

Se

rvic

es

Channel Management

SolutionS.a.a.SS

olu

tio

ns

Social MediaManagement

Web Application Hosting &

Management

Webassurance Strategy

Consultancy

Cyberagency Strategy

Consultancy

Artwork – Blog – Content – Design – E-Learning – Games

Application Processing – Chat Agents – Site Mgmt

121advisor : Complete Solution & ServicesInsurance & Takaful 2.0 Enablement

21 July 2011Page 27

Web 2.0Portal

Management

Social Media Outsourcing

Setup – Monitor – Report – Engage - Manage


THANK YOUWeb : www.121advisor.com | Email : [email protected] Tel: +60-3-7498-5212 | Fax: +60-3-7955-6363Follow Us : Facebook | Twitter | LinkedIn | YouTube | Webassurance.org BlogAddress : Suite 1208, Level 12 Amcorp Tower, Amcorp Trade Centre, No. 18, Persiaran Barat, 46050 Petaling Jaya, Selangor

21July 2011

http://www.121advisor.com/

mailto:[email protected]

http://www.facebook.com/121advisor

http://twitter.com/121advisor

http://www.linkedin.com/company/one-two-one-advisor-sdn.-bhd.

http://www.youtube.com/user/121advisor

http://www.webassurance.org/