Marketing Solutions

©2013 LinkedIn Corporation. All Rights Reserved.

Building Relationships with the World’s Professionals

LinkedIn’s Mission: Connect the world’s professionals

to make them more productive and successful

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57%growthin page views y/y

200,000+professionals join daily

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32%growthin monthly users y/y

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

1 4 716

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53

87

144

259MM+

200

From connecting people to connecting people to insights

2008

2013

Connect, communicate and manage your network.

Connect, engage and consume content.

Members glean professional insight and content from a variety of sources on LinkedIn

LinkedIn Today1.3MM Publishers

6X Engagement with Content vs. Jobs

BrandsThought LeadersNews Peers

400+ Influencers

2.1M GroupsConnections

3M Company Pages

Company UpdatesSlideShare

LinkedIn Internal Data

Brands build relationships with the world’s professionalsby using accurate targeting to deliver relevant content

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Target Publish ExtendTarget with accuracyto reach a high quality audience

Publish relevant content in a professional context

Extend through social sharing and extend quality traffic and data to your sites

Traditional Advertising

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Standard Display AdsReach the right audience at the right time on the most accountable medium

Target influential professionals with precision

Drive high-quality audiences to your website

Showcase your brand within an aspirational context

Gain unparalleled insights with deep performance metrics

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Standard Content Ads Distribute your content directly to LinkedIn members

Extend the reach of existing collateral, bringing content from your corporate website through to the ad level.

Drive engagement with a rich and varied format. Distribute YouTube assets directly to LinkedIn members

Video, PDF downloads, RSS and social feeds in one unit.

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Sponsored Polls Engage members and extract professional insight

Receive timely intelligence from a targeted focus group

Encourage interaction that fuels earned media

Tailor the experience with ads displayed by user response

Native & Social Advertising

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Company Page & Followers Professionals that have opted-in to a relationship with your Company

Build a direct communications channel to those most interested in your business

Recruit more through paid, owned and earned channels

Ensure follower quality through advanced targeting

Invest only when a member takes action

Engage them via: • Free Company Updates• Sponsored Updates• API experiences and

more

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Company Updates Ongoing dialogue with your dedicated Followers

Deliver standard or rich media content for free

Boost relevance by targeting sub-sets of Followers

Drive engagement to fuel social sharing

Company update

Sponsored Updates allow you to broaden your reach beyond your Follower Base

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InMails

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Sponsored InMail (Standard and Plus) Send a personalised message directly to a member’s inbox

Ensure standout; just one message is sent every 60 days

Prompt user to take action with customisable response button

Insights

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Reporting Discover exactly who your advertising is reaching, and who is engaging

Questions?

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