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Presentation a BGIedu (Bainbridge Graduate Institute) alumni workshop "Introduction to the Social Web". Topics included Shared Language, Definitions of Social Web, Social Networking, Social Media, Web 2.0, Blogs, etc.
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Introduction to the Social Web
June 28, 2010
Warm Up
Facebookmore than once a weekmore than once a monthnever
LinkedInUsed it in the last monthUpdated my profile in the last yearNo LinkedIn profile
TwitterRetweets and hash tags and bit.lys, oh my!I Tweet sometimes but mostly I FollowNo Twitter
BlogsWrite regularlyRead every dayRead blogs sometimesNo blogs
video source: http://www.youtube.com/watch?v=dGCJ46vyR9oA Vision of Students Today
Check InWhy is the Social Web important to you?
Is the Social Web aChia Pet?
A Shared Languagefor the Social Web
Shared Language
Every person comes to a group with different experience.
To join a culture, each person must learn the Shared Language of that culture.
Shared Language
Every culture creates for itself a Shared LanguageThe process of creating a Shared Language is essential for group formationWe already have Shared Language
Opening CircleCheck InAppreciationChia Pet
The purpose of this workshop is to begin to create a Shared Language for the Social Web
View from 40,000 feet
This workshop can only offer a view of the Social Web from 40,000 feetBut from here we can learn the shape of the landscapeAnd together create a Shared Language of names for the Landmarks
The Firehose
This workshop will also be a bit of a firehoseI will be presenting a lot of informationYour goal is not try to understand it all, but to better understand what you don’t understandFocus on the language and the words
The Iceberg
Even in my full BGI Social Web course I can only teach just the tip of the icebergBut I will act as your guide to get a glimpse of how deep this topic can beThink about where you wish to dive deeper in future workshops
The Problem
So what is the problem we are trying to solve?
Rapid Change!
Rapid Change
So what is changing?Product Proliferation
Rapid Change
So what is changing?Product ProliferationMedia Proliferation
Rapid Change
So what is changing?Product ProliferationMedia ProliferationAccess Proliferation
Rapid Change
So what is changing?Product ProliferationMedia ProliferationAccess ProliferationFragmentation & Disintermediation
Rapid Change
So what is changing?Product ProliferationMedia ProliferationAccess ProliferationFragmentation & Disintermediation Rise of Active Participation
Rapid Change
So what is changing?Product ProliferationMedia ProliferationAccess ProliferationFragmentation & Disintermediation Rise of Active ParticipationDemand for Authenticity
Rapid Change
So what is changing?Product ProliferationMedia ProliferationAccess ProliferationFragmentation & Disintermediation Rise of Active ParticipationDemand for AuthenticityThe Long Tail
Rapid Change
So what is changing?Product ProliferationMedia ProliferationAccess ProliferationFragmentation & Disintermediation Rise of Active ParticipationDemand for AuthenticityThe Long TailExponential Times
Rapid Change
So what is changing?Product ProliferationMedia ProliferationAccess ProliferationFragmentation & Disintermediation Rise of Active ParticipationDemand for AuthenticityThe Long TailExponential TimesClimate Change
Joining the Conversation
There is only one way to manage this rapid change
Find others to help you!
Join the Conversation!
The Social Web
So where is this place that we are going to converse? It’s called the Social WebSo what is the Social Web?
It is Social Networks of people having conversationsWho are sharing Social MediaIt functions using Social Software applicationsAnd takes advantage of the toolchest of open technologies called Web 2.0
Social Networks
So what areSocial Networks?
“A web of interconnected people who directly or indirectly interact with or influence each other.”— anonymous
video source: http://commoncraft.com/video-social-networkingSocial Networking in Plain English
Social Networks
So what are Social Networks?“A web of interconnected people who directly or indirectly interact with or influence each other.”The web of connections that make up the structure of a Social Network are as important as the nodesThe information that flows through these relationships are two-way, i.e. they are conversations
Social Networks
Types of Relationships?KinshipFriendshipFinancial exchangeCommon beliefsCommon interestsCommon culture
Social Networks
Why are Social Networks so powerful?
Connections are exponentialTier Three people are those that influence hundredsTier Two people are those that influence thouse hundreds, and thus influence thousandsTier One people are those that can influence ten’s of thousands
Social Networks
However, the hierarchy above doesn’t accurately describe what really happens
Every Tier One influencer is surrounded by other peopleEven a small Tier Three people can have strong influence on Tier Ones, thus have influence on thousandsSocial networks are fractal
Social Networks
Also, the interactions between different social networks may not be intuitively obviousPeople can connect the social networks in many different ways
Social Networks
These are are some of the people that are between the networks
Connectors — connect people to each otherMavens — connect people through sharing knowledgeInfluencers — Use knowledge to engage and persuade
An social network example
Social Networks
Is Facebook a Social Network?
Social Networks
Facebook is not a Social NetworkFacebook offers services to Social NetworksThus it is more properly a Social Networking ServiceIt is is Facebook’s interest to claim they are the Social NetworkIf Facebook were to close today, the Social Networks it serves would still exist
Social Media
So what is Social Media?
“The online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.”— anonymous
News & StoriesPlaces & EventsSpeech & AudioPhotos & Videos
Parking Lot Indicator
Social Media
Above all, Social Media is about conversations
They are personal and authenticThey are vibrant and emergentThey are two-way — you must listen then respondThey can’t be controlled or organized without losing their value
Social Media
The purpose of conversation is to create and improve understanding — not to “deliver messages”
There is no “audience” in conversation, only partners
People in conversations don’t repeat the same thing over and over — they move on
Conversations are about listening and talking, not announcing
Conversation is live, and constantly moving and changing
Five Rules of Conversation— doc searls
Social Media
Social Media as an umbrella term does not include all of the Social Web
In fact, much of the abuses of the Social Web are cause by old-style Madison Ave. marketingThey are attempting to co-opt the Social Web by returning it to be a one-way mediumFor Social Media to be effective, it must be two-way, i.e. conversational
Social Networks
Tell of an example of use of Social Media that you love?How about Social Media use you hate? (i.e. what's an annoying/marketing/self-promoting use of social media that drives you nuts?)
Social Software
So what is Social Software?
“Software that supports group interaction.”— clay shirky
“Software that supports, extends, or derives value from human social behavior.”— tom coates
Social Software
So what are some kinds of social software?
Blogs
SocialNetworking
ServicesMedia Sharing
Life StreamingPodcasts
Forums &Online
Communities
Blogs
What is a “Blog”?“A frequent and chronological publication of personal thoughts, pictures and weblinks”
video source: http://commoncraft.com/blogsBlogs in Plain English
Blogs
As a collective, the blogosphere rivals any mass media in terms of reach, time spent, and their wider cultural, social and political impact.Blogging today must be embraced whether you are a technologist, a marketer, advertising professional, content producer, or a teacher.
Dark Side of Social Software
Social Software
Dark Side of Social Software
Software that gets spammed-- clay shirky
Social Software
Dark Side of Social Software
Software that gets spammed-- clay shirky
Software that gets trolls-- sunir shah
Social Software
Dark Side of Social Software
Software that gets spammed-- clay shirky
Software that gets trolls-- sunir shah
Software that gets you laid-- jamie zawinski
Social Software
Web 2.0
So what is Web 2.0?
“The technology and web design to enhance creativity, information sharing, and collaboration among users”— anonymous
video source: http://www.youtube.com/watch?v=NLlGopyXT_gThe Machine is Us/ing Us
The Social Web
So what are the technologies of Web 2.0?
Open Data FormatsRSS, HTML, XML, Atom, ...
Open APIsREST, Ajax, OpenID, oAuth, ...
Open ApproachesForm≠Content, Mashups, Aggregation, Filtering, Tagging, Folksonomy, ...
The Social Web http://www.mirnabard.com/2010/02/15-categories-of-social-media/
Social Media Glossary http://www.socialbrite.org/sharing-center/glossary/
video source: http://www.youtube.com/watch?v=lFZ0z5Fm-NgSocial Media Revolution 2 (refresh)
VIDEO: Wesch, M. (2007, October 12) Digital Ethnography, Kansas State University, Manhattan, KS, USA. Retrieved from http://www.youtube.com/watch?v=dGCJ46vyR9o or BLOG: http://mediatedcultures.net/ksudigg/?p=119
A Vision of Students Today
KEYQUOTE: “This video was created by me and the 200 students enrolled in ANTH 200: Introduction to Cultural Anthropology at Kansas State University, Spring 2007. It began as a brainstorming exercise, thinking about how students learn, what they need to learn for their future, and how our current educational system fits in. We created a Google Document to facilitate the brainstorming exercise…”
VIDEO: Lefever, L. (2007, June 27) Commoncraft, Seattle, WA USA. Retrieved from http://commoncraft.com/video-social-networking
Social Networking in Plain English
ABSTRACT: “Social Networking in Plain English introduces the basic ideas behind Social Networking. The video focuses on the role of social test networking in solving real-world problems. The video includes: The role of people networks in business and personal life; The hidden nature of real-world people networks; How social networking sites reveal hidden connections; The basic features of social networking websites.”
VIDEO: Lefever, L. (2008, March 5) Commoncraft, Seattle, WA USA. Retrieved from http://commoncraft.com/blogs
Blogs in Plain English
ABSTRACT: “A video for people who wonder why blogs are such a big deal. This is a short introduction to blogs - how they work and why they matter.”
VIDEO: Wesch, M. (2007, May 08) Digital Ethnography, Kansas State University, Manhattan, KS, USA. Retrieved from http://www.youtube.com/watch?v=NLlGopyXT_g
The Machine is Us/ing Us (Final Version)
POETIC TRANSCRIPT: “We Are the Web, When we post and then tag pictures, teaching the Machine to give names, we are teaching the Machine., Each time we forge a link, we teach it an idea. Think of the 100 billion times per day humans click on a Web page, teaching the Machine”
VIDEO: Qualman, E. (2010, May 27) Socialnomics. Retrieved from http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Social Media Revolution 2 (refresh)
ABSTRACT: “Social Media Revolution 2 is a refresh of the original video with new and updated social media & mobile statistics that are hard to ignore. Based on the book Socialnomics by Erik Qualman.”
More resources…
http://delicious.com/christophera/bgimgt566sx/unit1
