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Data analysis meets user needs

Jaap Rutten (Greeniant)

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Deze presentatie werd gegeven tijdens het DRIVE festival op Dutch Design Week, 22 oktober 2014. Meer informatie is te vinden via www.clicknl.nl

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Page 1: Jaap Rutten (Greeniant)

Data analysis meets user needs

Page 2: Jaap Rutten (Greeniant)

Insight driven solutions

Page 3: Jaap Rutten (Greeniant)

Is insight the next big thing?Do people actually care?

Page 4: Jaap Rutten (Greeniant)

Contextual research

Page 5: Jaap Rutten (Greeniant)

Meaningful feature

Page 6: Jaap Rutten (Greeniant)
Page 7: Jaap Rutten (Greeniant)

Based on the age of the appliance the app proposes a deep cleaning frequency. The app then calculates the optimal time to do a deep cleaning based on the amount of cycles the appliance made.

Do a deep cleaning before your laundry gets dirty or smelly. The app makes sure you don’t do a deep cleaning to often and waste energy.

Page 8: Jaap Rutten (Greeniant)

The app indicates the optimal moment for a deep cleaning.

De app registers when the deep cleaning has taken place and sets the schedule for the next one.

Page 9: Jaap Rutten (Greeniant)

Epiphany!