Job Application - DT - Group Account Director at a digital agency

INTRODUCTIONMY THINKING

MEABOUT MEWORK WITH ME

NEED A GROUP ACCOUNT DIRECTOR?

MELBOURNE204/408 Lonsdale Street Melbourne Victoria 3000 [email protected] +61 474 318 365

HackDigital.net

I’m Luke Marshall - a highly motivated individual with strong digital and marketing experience and looking for a chance to build on my client and leadership skills.

I’M VERY PASSIONATE ABOUT WHAT I DO AND WANT TO TAKE MY CAREER TO THE NEXT STEP!

In this CV I will:• Introduce myself with a story about how I got here • Tell you why I think I’m a good fit • Talk through some achievements • Borrow liberally from DT’s site design

What I’d like from you:• Your undivided attention as you read this • A chance to meet and discuss the opportunity

What I can offer you:• A hell of a lot of passion • A desire to work with and lead a team • A strong work ethic combined with relationship-building skills and

commercial acumen

I hope you enjoy the read, and it helps give you a sense of where I’m coming from.

http://www.twitter.com/marshwah

http://plus.google.com/+LukeMarshall









I RECOGNISED A PARTNERSHIPI remember seeing the Honda Dream Wall in a session with Boffswana, it was great to see the DT name on this too.



I was pleased to receive a call from Kacey D’Odorico this afternoon about the role at DT. We chatted about the opportunity and once the call concluded I decided to look through the work and ensure we’re the right fit. !But this wasn’t the first time I’d come across DT’s work.


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I NOTICED KFC SNACK IN THE FACE ON G+It was a piece of work I really enjoyed and thought it was bang-on target for its intended audience.

I HAD ENGAGED WITH YOUR WORK ON PLANBIGI crowdfunded and published my own book in 2012, and started that process by using PlanBig.

What I’m saying is that I’ve admired DT’s work from afar, and a chance to be a part of this agency and push this kind of work is an opportunity I don’t want to pass up on.But that’s enough about why I like your work - what about me?

http://www.boffswana.com/honda-dream-wall/











https://plus.google.com/110823877939949976447/posts/ctjS2fzafwN

http://www.planbig.com.au/being-bi-bi-self-publishing-a-book




HackDigital.net

A digital suit with a keen interest in technologyI excel at building relationships and breaking down core concepts into terms that clients understand. I’ve been fortunate enough to work across agency, start-up and technology companies and my core attributes are:

LUKE MARSHALL

• Client Management • Digital Strategy • Online Advertising

• Technology evangelisation • Project Management • Presenting

Let’s talk through some of work I’ve been involved with.














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LYNX LABSDuring my time at UM, we partnered with Soap, Gamespot and Google to drive a video generator that let you dob in your mates. A Gamespot study after the campaign showed a 19% increase in reported Lynx usage, +21% increase in #1 preference for Lynx, +30% increase in positive associations with the Lynx brand - from a sample of 400 males.

MALAYSIA AIRLINES ON YOUTUBEAs part of Google’s creative services team, we worked upstream with the agency to build a stronger web presence. The subsequent commitment to YouTube media resulted in a US$700K uplift in spend YoY.














HackDigital.net

TYRELL’S WINESWhile I was at ZO, we worked with Tyrell’s Wines to help them set up a social media presence. We introduced community management concepts and the benefits of social engagement to a very traditional client - resulting in a new mandate that 10% of all future marketing spend go into digital.

MY OWN BOOKWith the emergence of crowdfunding and self-publishing in 2012, I combined the two to raise funds for my own work. Over the course of a 90-day campaign, I raised almost $4,000 to publish words written by me.














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LET’S TALK

In this CV, I’ve introduced myself and given you a sense of who I am, what I’m about, and some of the work I’ve been involved with.

There’s more you can find out about me across the Web, but what I’d really like is a chance to discuss the opportunity and what we can achieve together. !I’m currently consulting for Pozible.com and am looking for the next challenge.Working for an agency like DT, with the chance to lead a team, back in my home town of Melbourne would be an ideal scenario for me, and a great progression from where I currently am.My details are below, I look forward to hearing from you.Kind regards,Luke Marshall

Studied media Started at media agency Worked across Asia-PacificRecruited by Google Consulted for a start-up Working for DT?











http://about.me/marshy