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FSTA 2015: Fantasy Sports Trade Association Summer Conference
Sarah RobertsonBusiness Development
Income Access Group
Content monetization through daily fantasy affiliate program
Incidence of fantasy sports
KEY TOPICS
Take advantage of brand affiliate managers. Connect with affiliate managers to create campaigns and test what works Speakers:
- @superlobby
We're glad to have been able to showcase what we're all about, at the #FSTA conf. Come say hi and let's talk #dfs!
Cameron Boal, VP Marketing, Affiliates, FanDuel
David Copeland, CEO, Daily Fantasy Lobby
Chris Mazzone, VP of Marketing, MondoGoal
Shannon McKeown, VP of Advertising Sales, RotoWire
CONTENT MONETIZATION THROUGH DAILY FANTASY AFFILIATE PROGRAM
CONTENT MONETIZATION THROUGH DAILY FANTASY AFFILIATE PROGRAM
Key positions and trends:
“ Unique and cool content will engage and lead affiliates in the right
direction.” – Chris Mazzone, VP of Marketing, MondoGoal
“ Affiliates are growing. The opportunity is huge for affiliate growth. The desire
will be driven by the user (for content).” – Cameron Boal, VP of Marketing, Affiliates, FanDuel
Facts and takeaways:
Building solid content for users and converting season long players to daily players is key.
Synergy between affiliates and operators is key. Sites need unique content to connect.
Affiliate marketing is still relatively small for DFS. This is a huge opportunity. There are some big sites but they still have a very targeted audience. There is much more of the market that is untapped.
@FantasySportsTA
The thirst for content, the thirst for tools, is only growing..." Cameron Boal of @FanDuel at the #FSTA Summer Conference
Take advantage of brand affiliate managers. Connect with affiliate managers to create campaigns and test what works
Speakers:
- @superlobby
We're glad to have been able to showcase what we're all about, at the #FSTA conf. Come say hi and let's talk #dfs!
Jason Allsopp, VP, Affiliates, IPSOS
INCIDENCE OF FANTASY SPORTS
INCIDENCE OF FANTASY SPORTS
Key positions and trends:
42 million Adult Americans
• 66% male – 34% female
Average Age 37.7• 54% are aged 18-34
• 31% are aged 35-54
• 16% are aged 55 plus
Facts and takeaways:
DFS play continues to grow, particularly among millennials.
The computer is still the most used device with most users checking weekly or more often. Smart phone use is growing.
Fantasy participants watch more sports and read more articles because they play fantasy.
@FantasySportsTA
#FSTA Research: Fantasy players are educated and are employed full time. Average age is 37, 54% of fantasy players are under 35.
Fantasy sports participation has increased, particularly in DFS
20% of all U.S. residents 12+ and 18% of U.S. adults (18+) play fantasy sports
3 out of 5 players play exclusively in traditional leagues
17% play DFS exclusively
*Courtesy of IPSOS
INCIDENCE OF FANTASY SPORTS
Large majorities support pay fantasy sports contests
Arizona – 65%
Illinois – 64%
Texas – 59%
Washington – 64%
California – 60%
Florida – 63%
Iowa – 64%
Louisiana – 70%
*Courtesy of IPSOS
INCIDENCE OF FANTASY SPORTS
The computer is still the most used device with most users checking weekly or more often. Smart phone use is growing
• 25% smartphone use in 2012
• 37% smartphone use in 2015
*Courtesy of IPSOS
INCIDENCE OF FANTASY SPORTS
For more information, please feel free to email me at [email protected]
