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PewInternet.org
Networked: The new social operating system
Lee Rainie, Director, Pew Internet Project8.23.12 – Learning 2.0Email: [email protected]: @Lrainie
Networked individualism
• Shift from tight groups to looser, more fragmented networks
• The individual is the main actor (not household)
• Relationships are more specialized and more fleeting – partial membership in multiple communities
• In organizations, less hierarchy• More freedom; more work
Digital Revolution 1Internet (85%) and Broadband at home (66%)
71%
66%
Broadband at home – 66%
Networked creators among internet users• 69% are social networking site users• 59% share photos and videos• 37% contribute rankings and ratings• 33% create content tags • 30% share personal creations • 26% post comments on sites and blogs• 15% have personal website• 15% are content remixers • 16% use Twitter • 14% are bloggers• … of smartphone owners, 18% share their locations;
74% get location info and do location sharing
56% of adults own laptops – up from 30% in 2006
44% of adults own MP3 players – up from 11% in 2005
52% of adults own DVRs – up from 3% in 2002
42% of adults own game consoles
19% of adults own e-book readers - Kindle
19% of adults own tablet computer - iPad
Broadband facilitates networked information
• Pervasively consumed• Pervasively generated• Portable• Personal• Participatory• Persistent, replicable,
scalable, searchable (danah boyd)
• Continually edited• Linked, dense, multi-
threaded• Multi-platformed /
multi-screened• Real-time and
timeless
Revolution 2: Mobile – 89% of adults
331.6
Total U.S. population:315.5 million
2011
Mobile is the Needle: 89% of US Adults Have a Cell Phone
Teen data July 2011 Adult data Feb 2012
% in each age group who have a cell phone
Changes in smartphone ownership
Smartphones – 46%
Apps – 50% of adults
Teens: Texting takes off and talking slips
Mobile facilitates placeless / placeful, real-time interactions / community
• New points of access to information and networks
• Attention zones morph• Just-in-time searches, real-time sharing and
awareness• Augmented reality• Pervasive, perpetual awareness of social
networks
Digital Revolution 3Social networking – 52% of all adults
% of internet users
Source: Pew Research Center's Internet & American Life Project, October 20-November 28, 2010 Social Networking survey.
New media are the new neighborhood
• Helps shift trust and influence to networks• Sentries, Evaluators, Audience
• Helps reconfigure networks and their uses• Bigger, Broader, Segmented, Layered
• Elevates DIY learning• Facilitates rise of amateur experts and
influence of new participators• Broadens access to “consequential strangers”
(Melinda Blau / Karen Fingerman)
A short list of critical uncertainties
• Architecture / code• Information / communication
policies• Social norms
What I don’t know that I wish I did know
• 2.0 version of 2-step flow of communication / influence for the networked age
• Something / anything smart about echo chambers• Quantification of “engagement”• New notion of identity that integrates all this
– “saturated self” only seems to get partway there (Kenneth Gergen) – ditto “quantified self”
• Impact and meaning of just-in-time, just-like-me communities – plus a REAL theory of “virality” and its mechanics
• The Grand Question: Are these technologies of freedom?
Thank you!