LBS what is it? How does it work? How can I use it? these are the question I will answer.
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1.
2. Themes
Geospatial
Mobile
LocationBased Services
AugmentedReality
3. Questions I will answer
What is geospatial data and where does it come from?
What are Location Based Services?
How does LBS work?
How can I use it personally?
How can I use it for my business?
4. Geospatial Revolution
5. Source: wikipedia
6.
7. What are Location Based Services (LBS)
is an information service, accessible with mobile devices
Accessed through the mobile network,
utilizing the ability to make use of the geographicalposition
VisualizePOIs, Restaurants
Key topersonalized Navigation
8. LBS?
9. LBS apps
Agile Foundation
10. 2 Types
Pull Services requirethatthe mobile userrequestsinformationfrom a
serviceprovider. Forexample I open mymapappandwantto find a route
somewhere.
Push Services comefromprovide a mobile userinformationwhentheyare
Near a locationprovidingservicesorsales. This
isusedbycompaniesformarketing.
Bothmethodesrequiretheuserspositiontobetransferedover a
networkprovider via Internet (3G, UMTS..) to a servicesprovideror
Geoportal like Google maps.
11. Workflow Pull LBS
1
3
Web Server
Internet
2
Web Map Server
4
DB
12. Workflow Push LBS
4
2
Web Server
Internet
Web Map Server
3
1
DB
13. LBS Infrastructure
Infrastructure for Location: Global Positioning System GPS orCell
Tower Triangulation.
Recieveritcouldbe a cellphone, a gpsdeviceoryournotebookwith GPS
chipset
Application Server, provides/hoststhespatialdatayouaccess on
yourcellphone.
14. Personal Uses
Shopping
Friend Finder
Google Latitude
Foursquare
Navigation
Google Maps/Navigation
City Guide
Restaurant Guide
Events Guide
15. Business Uses
Information Gateway
Provide on demandinformationaboutyourproductsandservices
SalesPlatform
Integrate online mobile shopping
Mobile marketing
Advertising space
Coupon / Salescampaigns
Geomarketing
QR (Quick Response)Tags
