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MANAGING PERSONAL MOBILE DEVICES IN YOUR BUSINESS www.theemf.org | © 2011, The Enterprise Mobility Foundation

Managing Personal Mobile Devices In Your Business

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Special guests from the Enterprise Mobility Forum join Fiberlink for an informative discussion on best-practices for enabling enterprise mobility. To learn more visit: http://www.maas360.com/

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Page 1: Managing Personal Mobile Devices In Your Business

MANAGING PERSONAL MOBILE DEVICES IN YOUR BUSINESS

www.theemf.org | © 2011, The Enterprise Mobility Foundation

Page 2: Managing Personal Mobile Devices In Your Business

2 The Enterprise Mobility Forum

Merging Everything on Enterprise Mobility Into One Resource

www.theemf.org | © 2011, The Enterprise Mobility Foundation

Page 3: Managing Personal Mobile Devices In Your Business

3The Enterprise Mobility Conundrum: Yesterday’s View

www.theemf.org | © 2011, The Enterprise Mobility Foundation

People – Who should have a device?

IT vs. Non IT

Executive Suite

Line of Business

Title / Responsibility

Applications – What should be mobilized?

Email

Line of Business Applications

Field Service/Fleet Management

FMC / mobile UC

Application Platforms

Devices – What platforms should be supported?

Android BlackBerry iPhone Symbian webOS Windows Phone Other?

Page 4: Managing Personal Mobile Devices In Your Business

4Today’s Problem: The Corporate Honeycomb

www.theemf.org | © 2011, The Enterprise Mobility Foundation

Customers

Employees

Partners Virtualization

The Cloud

Legal

Governance Risk &

ComplianceProfitability

Revenues

Security

Enterprise Apps

Supply Chain

Page 5: Managing Personal Mobile Devices In Your Business

5The Enterprise Mobility Conundrum: Today’s View

www.theemf.org | © 2011, The Enterprise Mobility Foundation

People – Who should have a device?

IT vs. Non IT

Executive Suite

Line of Business

Title / Responsibility

Applications – What should be mobilized?

Email

Line of Business Applications

Field Service/Fleet Management

FMC / mobile UC

Consumer Apps???

Devices – What platforms should be supported?

Android BlackBerry iPhone Symbian webOS Windows Phone Other?

Page 6: Managing Personal Mobile Devices In Your Business

6

Mobile Liability Mobility Policies Implications & Repercussions

www.theemf.org | © 2011, The Enterprise Mobility Foundation

Today’s Topics

Page 7: Managing Personal Mobile Devices In Your Business

MOBILE LIABILITY

www.theemf.org | © 2011, The Enterprise Mobility Foundation

Page 8: Managing Personal Mobile Devices In Your Business

8

Purchased by the employer? Purchased by the employee?

– Fully reimbursed– Partially reimbursed– No reimbursement

Reimburse what?– Device– Voice Plan– Data Plan

What Is a Corporate Liable Device?

www.theemf.org | © 2011, The Enterprise Mobility Foundation

Page 9: Managing Personal Mobile Devices In Your Business

9

Prov

ided

by

the

orga

niza

tion

Fully

reim

burs

ed b

y th

e or

gani

zatio

n

Parti

ally re

imbu

rsed

by

the

orga

niza

tion

Not re

imbu

rsed

by

the

orga

niza

tion

0%

10%

20%

30%

40%

50%

Device Reimbursement

Source: Strategy Analytics, 2010

www.theemf.org | © 2011, The Enterprise Mobility Foundation

Page 10: Managing Personal Mobile Devices In Your Business

10

Prov

ided

by

the

orga

niza

tion

Fully

reim

burs

ed b

y th

e or

gani

zatio

n

Parti

ally re

imbu

rsed

by

the

orga

niza

tion

Not re

imbu

rsed

by

the

orga

niza

tion

0%10%20%30%40%50%60%

Jan-10 Dec-10

Voice Plan Reimbursement

Source: Strategy Analytics, 2010

www.theemf.org | © 2011, The Enterprise Mobility Foundation

Page 11: Managing Personal Mobile Devices In Your Business

11

Prov

ided

by

the

orga

niza

tion

Fully

reim

burs

ed b

y th

e or

gani

zatio

n

Parti

ally re

imbu

rsed

by

the

orga

niza

tion

Not re

imbu

rsed

by

the

orga

niza

tion

0%10%20%30%40%50%60%

Jan-10 Dec-10

Data Plan Reimbursement

Source: Strategy Analytics, 2010

www.theemf.org | © 2011, The Enterprise Mobility Foundation

Page 12: Managing Personal Mobile Devices In Your Business

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Corporate device purchasing is no longer the dominant form of device adoption

Mobile device usage is no longer a privilege but instead a choice– YOUR choice…

The gray area will continue to fade away– With some caveats…

Key Takeaways

www.theemf.org | © 2011, The Enterprise Mobility Foundation

Page 13: Managing Personal Mobile Devices In Your Business

MOBILE POLICIES

www.theemf.org | © 2011, The Enterprise Mobility Foundation

Page 14: Managing Personal Mobile Devices In Your Business

14

51%49%

Business Policies

YesNo

58%

42%

IT Policies

YesNo

Mobility Policies

Source: Strategy Analytics, 2010

www.theemf.org | © 2011, The Enterprise Mobility Foundation

Page 15: Managing Personal Mobile Devices In Your Business

15

Appropriate use of mobile devices

Appropriate use of wireless voice services

Appropriate use of wireless data services

Business rules around mobile application deployment

Procedural controls in regards to enterprise mobility (Sarbanes Oxley, etc.)

Approved mobile device options

Approved mobile device procurement policies

Approved mobile service provider options

Approved mobile applications

0% 20% 40% 60% 80%

75%

66%

69%

61%

47%

67%

72%

76%

48%

51%

40%

43%

38%

34%

40%

38%

33%

34%

IL CL

Business Policies

Source: Strategy Analytics, 2010

www.theemf.org | © 2011, The Enterprise Mobility Foundation

Page 16: Managing Personal Mobile Devices In Your Business

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Password enforcement

Wipe for lost or stolen devices

Lock for lost or stolen devices

Internet restricted

Some Internet domains restricted

Application restrictions

Device memory encryption

0% 10% 20% 30% 40% 50% 60% 70% 80%

74%

63%

68%

42%

56%

65%

52%

50%

39%

40%

27%

34%

39%

32%

IL CL

IT Policies

Source: Strategy Analytics, 2010

www.theemf.org | © 2011, The Enterprise Mobility Foundation

Page 17: Managing Personal Mobile Devices In Your Business

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Not surprisingly there are more policies in place for CLDs than ILDs.

Stop worrying about the device and think more about the data– How do you deal with personal information on

the device?– Sandbox approach has pros and cons

Key Takeaways

www.theemf.org | © 2011, The Enterprise Mobility Foundation

Page 18: Managing Personal Mobile Devices In Your Business

IMPLICATIONS

www.theemf.org | © 2011, The Enterprise Mobility Foundation

Page 19: Managing Personal Mobile Devices In Your Business

19 Why Mobility Policies Matter

The speed of awareness of enterprise in-formation

The ability to respond to enterprise informa-tion more quickly

The speed of responsiveness to others

Ability to gain knowledge/data from others

0% 10% 20% 30% 40% 50%

33%

27%

36%

33%

40%

39%

47%

43%

Mobility Policies In Place Mobility Policies Not (or Not Yet) In Place

www.theemf.org | © 2011, The Enterprise Mobility Foundation

Page 20: Managing Personal Mobile Devices In Your Business

20 Why Mobility Policies Matter

Profitability

Revenues

Overall Competi-tiveness

Workflow Efficiency

Workforce Flexibility

0% 10% 20% 30% 40% 50%

16%

17%

27%

28%

33%

24%

23%

33%

44%

45%

Mobility Policies In Place Mobility Policies Not (or Not Yet) In Place

www.theemf.org | © 2011, The Enterprise Mobility Foundation

Page 21: Managing Personal Mobile Devices In Your Business

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Repercussions

Gray Powell

City of Ontario v. Jeff Quon

Mike Wise, Washington Post

www.theemf.org | © 2011, The Enterprise Mobility Foundation

Page 22: Managing Personal Mobile Devices In Your Business

22 Policy Breaking Repercussions

Disciplinary Actions

• Excessive Fees• 411/other pay per

use• Unapproved

replacements• Unapproved

replacement of accessories

Loss of Mobile Privileges

• Excessive use• Not following

security protocols• Not following

state/fed laws• Not upgrading to

standard device/OS

Termination

• Not Reporting Lost/stolen phone

• Download in appropriate content

• Excessive personal use after warning

• Fraud

www.theemf.org | © 2011, The Enterprise Mobility Foundation

Page 23: Managing Personal Mobile Devices In Your Business

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Mobility is increasingly pervasive– Consumer mobility has an impact on the

corporate strategy Think more about responsibility as

opposed to liability Policies Matter Free Mobility Policy Guidebook

– http://theemf.org/2010/10/05/the-enterprise-mobility-policy-guidebook-october-2010-edition/

Conclusions

www.theemf.org | © 2010, The Enterprise Mobility Foundation

Page 24: Managing Personal Mobile Devices In Your Business

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General Information– http://theemf.org/category/enterprise-mobility-strategy/

Guest Columns– http://theemf.org/category/thought-leadership/guest-comment

ary/ Research

– http://theemf.org/category/thought-leadership/research-on-enterprise-mobility/

Social Networking– http://theemf.org/members

Discussion Forums– http://theemf.org/forums

Special Interest Groups– http://theemf.org/groups

More Resources At The EMF

www.theemf.org | © 2011, The Enterprise Mobility Foundation

Page 25: Managing Personal Mobile Devices In Your Business

25 Questions

Philippe WinthropManaging [email protected]

www.theemf.org | © 2011, The Enterprise Mobility Foundation

Page 26: Managing Personal Mobile Devices In Your Business

© 2010 Fiberlink CommunicationsMORE Webinar Series

MaaS360 for Mobile Devices visit www.maas360.com