MCPC guerilla style

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Making the MCPC conference EVEN better

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  • 1. Guerrilla co-creation, Bay-style A45 experiment at MCPC November 2011

2.

  • co-creation
  • A radical experiment that went some way to proving that even in the most unlikely of circumstances co-creation can produce break-through ideas and innovations.
  • After 4 days of presentations, attendees at the MCPC 2011 were inspired but finding it hard to retain all of the ideas theyd explored over the last few days.
  • So we co-created a solution, Guerrilla style:
  • We kidnapped19 willing conference attendees
  • Stole3sheets of flipchart paper and5marker pens from the hotel reception
  • Commandeered1abandoned conference room for45minutes
  • Heres what happened..
  • We kidnapped a few willing attendees, found an abandoned conference room

3.

  • Our objective
  • Invent ideas for the future of MCPC

4. 5.

  • MCPC 2012 will be more...
  • Social
  • Sharable
  • Active
  • Surprising
  • Navigable
  • Customised
  • Co-creative

6.

  • Route 1:
  • MCPC Sorting Hat
  • An app to navigate the maze of choice!
  • 1. Sorts the programme according to your interests
  • 2. Produces an MCPC itinerary thats 50% based on your chosen preferences and + 50% surprise choices
  • 3. Customised materials with content and sponsors tailored to your interests
  • 4. Social sorting: helps you find people on similar itineraries

7.

  • Route 2:
  • MCPC Swizzle-Stick
  • Creating a transformational conference
  • 1. Connects people before, during and after the event
  • 2. Vibrates to tell you when like-minded people are close
  • 3.Social presentation rule :50% pre-prepared 50% active and improvised
  • 4. Records all presentations and debates for sharing and follow-up

8. Thank you!