Youth MarketingA contemporary media practice

Name: Katrina QuesadaStudent Number: z3258612

Presentation Date: Friday 28 August 2009

Thursday, 27 August 2009

Youth Marketing

What the bloody hell is it?

Youth marketing is apromotion and marketing communication form

that connects brands with youththrough their

sociocultural interests.

Thursday, 27 August 2009

Youth Marketing

Who are the ‘youth’ of society?

young adult

Thursday, 27 August 2009

Youth Marketing

How does it work?

Thursday, 27 August 2009

Youth Marketing

Roles of the field

consultants

public relations professionals

event managers

production manager

graphic designer

market researcher

Thursday, 27 August 2009

Youth Marketing

Youth marketing... so what?

We have the power to start trends and to influence other demographics.Are we merely being used in orderto mould a completely consumer society?

Thursday, 27 August 2009