Analytics MICROSOFT DYNAMICS CRM ACCELERATOR

Gain a 360-degree view of your customers and build

stronger relationships with every interaction

Turn your customer data into actionable insight with reporting, analytics, and visualizations that are easy to use. The Analytics CRM Accelerator for Microsoft Dynamics® CRM business software provides companies with a full-featured analytics platform that spans marketing, sales, and customer service, helping people to improve customer satisfaction, gain customer loyalty, and increase profitability with every interaction. Built on Microsoft SQL Server® and utilizing SQL Server analytics and reporting, Microsoft Dynamics CRM enables customers to create, tune, and configure their analytics solutions using existing resources.

Microsoft Dynamics CRM Analytics help you make the most of your valuable data by delivering it to end users in a way that’s easy for them to use

Analytics for marketing, sales, and customer service

Microsoft Dynamics CRM analytics provide your people with business intelligence that’s built into the context of the work they do every day.

Enable your marketing people to make better decisions with access to deep customer segmentation and campaign performance metrics.

Enable your sales people to accurately forecast and drive revenue, so that you can improve the bottom line.

Give service personnel fast access to customer data so that they can provide superior service and improve the customer experience.

Microsoft Dynamics CRM Accelerators

Accelerate your people with new and enhanced capabilities

Accelerate your business with solutions that meet your needs

Accelerate your environment with rapid deployment and seamless integration

Marketing Analytics

Demonstrate Return on Investment (ROI): Closely monitor marketing performance so you can adjust your strategy accordingly.

Optimize Your Marketing Spend Identify underperforming campaigns in real time and optimize resource allocation.

Facilitate Team Collaboration Drive team collaboration around common goals with real-time communications.

Deliver Marketing Insight to Desktops Keep your marketing people informed and up-to-date with dashboard views of metrics and key performance indicators (KPIs).

Build Customer Loyalty Build more effective customer reward and retention programs based on deep customer segmentation and analytics.

Improve Response and Conversion Rates Direct your resources at those targets most likely to respond and convert with insight into pipeline characteristics and customer buying patterns.

Sales Analytics

Improve Sales Revenue Monitor the ongoing performance of sales and help drive effective decision making.

Drive Personal Productivity Focus sales talent at each stage of the sales process and employ proven techniques.

Increase Close Rates Identify and implement best practices that foster consistency and improve execution.

Develop Accurate Forecasts Mitigate risk by gaining early and accurate insight into projected sales performance so that you can make better-informed strategic decisions.

Shorten Sales Cycle Times Eliminate wasted time by providing sales reps with full visibility into the sales process with easy-to-use sales dashboards, scorecards, and performance indicators.

Expand Deal Size Make it easy for your sales people to find and apply individually-tailored cross-sell and up-sell opportunities to your customers with embedded sales guidance.

Microsoft

Dynamics CRM

Accelerators

Microsoft Dynamics CRM Accelerators broaden the

value of Microsoft Dynamics CRM by

seamlessly providing additional features and

capabilities at no extra cost.

Deliver customer segmentation and campaign analysis to your marketing professionals so they can optimize campaign performance

Give your sales people access to accurate forecasts and pipeline analytics so they can improve sales revenue

Customer Service Analytics

Drive Customer Satisfaction Closely monitor customer service and support processes with a simple scorecard view that makes it easy to identify and mitigate issues proactively.

Contain Customer Service Costs More easily identify and prioritize cost-saving opportunities so you can take effective action and improve the efficiency of customer service over time.

Generate Revenue Provide customer service reps with embedded cross-sell offers that are tailored to the needs and preferences of individual customers.

Streamline Case Resolution Proactively educate service staff on how to address top issues by identifying the most common service requests and continually updating your knowledge base.

Increase Call Center Efficiency Use in-depth analytics to monitor your service processes and identify top opportunities to improve the efficiency of your call centers.

Improve Service Rep Productivity Improve average speed of answer (ASA), average handle time (AHT), first call resolution (FCR), and ultimately customer satisfaction (CSAT) by monitoring service processes so you can continually refine them over time.

Embedded Analytics

Put predictive analytics and dashboards where your users can see and use them on a regular basis. Give your people access to contextual insight so they can make better informed decisions that positively impact the bottom line.

Embedded analytics in Microsoft Dynamics CRM put relevant insight into the hands of end users when and where they need it

The Microsoft Dynamics CRM Analytics Accelerator includes:

Sales, service, and operations dashboards

Microsoft Office PerformancePoint® Server 2007 scorecards

Additional ready-to-use CRM reports

Key performance indicator (KPI) monitoring

Predictive analytics

Identify issues to optimize your service performance and improve customer satisfaction with service analytics, dashboards, and KPIs

http://www.microsoft.com/dynamics/crm

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, AS TO THE INFORMATION IN THIS DOCUMENT.

© 2008 Microsoft Corporation. All rights reserved. Microsoft, Microsoft Dynamics, the Microsoft Dynamics logo, Excel, PerformancePoint, and SQL Server are trademarks of the Microsoft group of companies.

PERFORMANCE MANAGEMENT

Provide dynamic visibility into business performance, key metrics, and financial forecasts to people across your organization so they can identify opportunities to improve the way you do business. Microsoft Dynamics CRM gives you real-time insight into business performance so you can drive continual improvement across the organization.

REPORTING

Empower end users to access and share customer information promptly and easily so they can make better-informed decisions and find creative ways to improve the business. Microsoft Dynamics CRM gives your people access to a wide range of reports out of the box, as well as wizard-based tools that let them create and share reports quickly and easily.

DRILL-DOWN ANALYSIS

Let your people dig into the data and find the information they need to achieve excellence in marketing, sales, and service. Microsoft Dynamics CRM gives you the tools you need to segment customers, forecast sales, and discover hidden buying trends using familiar analytic tools, such as Microsoft Office Excel® 2007 spreadsheet software and online analytic processing (OLAP).

PREDICTIVE GUIDANCE

Analyze trends and predict customer behavior with predictive analytics, data mining, and advanced algorithms so you can make the right offer at the right time. Microsoft Dynamics CRM is built on the SQL Server Analysis Services giving you native integration with a fully-featured analytic platform and tool set.

VISUALIZATION

Enable your people to make better-informed decisions quickly by delivering actionable information directly to end-user desktops. Microsoft Dynamics CRM gives your people visual insight into business performance with Web-based dashboards, scorecards, and KPIs that combine data from multiple sources into a single view.

The Analytics CRM Accelerator for Microsoft Dynamics CRM lets your people work directly in familiar tools such as Office Excel 2007

To download the

Analytics CRM Accelerator

and other accelerators for

Microsoft Dynamics CRM,

visit the following Web site: http://www.codeplex.com/crmaccelerators