Mobile Marketing For Hotels

Mobile Marketing For Hotels

http://www.urmobile.com

http://urmobile.com/


Consumers have fallen in love with their smartphones. According to report by Nielsen "By end of 2011 over half of Americans will have a smart phone." Mobile is changing the dynamics of the travel industry.



According to Google research - "19% of all hotel queries being conducted on mobile devices".

Travel research, planning and booking is all moving mobile.


http://googlemobileads.blogspot.com/2011/05/mobile-insights-19-of-hotel-queries.html

eMarketer predicts that the number of US mobile users who research travel on their mobile devices will climb from 19.7 million in 2010 to 29.7 million in 2012. Those booking via mobile will nearly double in the same timeframe, from 8.7 million to 15.1 million.

http://www.emarketer.com/Report.aspx?code=emarketer_2000764


People who are stranded on a trip and need to book a last minute flight or hotel are likely to use a internet enabled phone. Clearly for Hotels, Motels and Bed & Breakfast Inns -having a mobile website is mandatory.


Here are the benefits of having a mobile websites

Your hotel will be found via Google Mobile Search - which means increase in sales.

Customers can make reservations via their mobile device

Customers can find hotel details like location, phone number, directions, check-in time, etc

Customers can opt-in for discounts and deals

You can publish QR codes on all your hotel flyers and promotional items. Customers can be directed either to your mobile website or specific landing pages with pictures/videos. This greatly increases the chances of customers making the booking.

Mobile customers are more likely to be your brand ambassadors.

According to a survey by TripAdvisor®, the world's largest travel site -

"With mobile marketing a major focus for owners, 84 percent of survey respondents said it is important to offer a program that allows travelers to book their inventory using mobile devices. However, the results varied by property type: 92 percent of hotel owners, 77 percent of B&B owners and 77 percent of innkeepers said a mobile marketing program is important."


Clearly it is important for you to put your hotel at the fingertips of the mobile traveler.

http://www.urmobile.com/

Contact Us

Your mobile strategy

Ur mobile is not associated with Best Western, IHG, TripAdvisor, WESTIN. This PPT is for information only.





Technology

Mobile Marketing For Hotels