Mobile Marketing for NonProfits Case Study

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Mobile Marketing for NonProfits Case Study.


  • 1. Mobile Marketing for NonProfitsCase StudyYour mobile strategy

2. Your mobile strategyNonprofits are starting to leverage the mobile platform. The world is going mobile and in the near future more people will view the web from their phone than their desktop.Here are few reasons nonprofits and charity organizations need to embrace the mobile web. 3. Your mobile strategyMobile web viewers are 67% more likely to advocate your cause than desktop viewers.1 4. Your mobile strategyGeneration Y prefers the mobile web over the desktop equivalent. 2 5. Your mobile strategyConnect with donors. Mobile medium makes it easy and immediate to receive donations.3 6. Your mobile strategyEngage users with pictures, videos and daily inspiration. 4 7. Your mobile strategyLet users find local events to participate.5 8. Your mobile strategyBuild a loyal community by being connected 24/7. 6 9. Soles4Souls Your mobile strategy

  • Soles4Souls is a Nashville-based charity that collects
  • shoes from the warehouses of footwear companies and
  • the closets of people like you.
  • The charity distributes these shoes to people in need,
  • regardless of race, religion, class, or any other criteria.
  • The shoe charity has unveiled eight trips for the 2011
  • calendar year including trips to Haiti, India, Peru, and
  • Honduras.
  • Their mobile website makes it easy for users to
  • connect, engage and be involved anytime/anywhere.

10. Your mobile strategyUsing their mobile website users can 11. Your mobile strategyMake a donation a 12. Your mobile strategyCan search and find shoes drop off locations or mailing addresses. b 13. Your mobile strategyCan opt-in to be connected and receive news/information. c 14. Your mobile strategyClearly in 2011 were going to see more and more nonprofits launch mobile websites.Basic functionality like breaking news, donate now and opt-in news is very easy to create with mobile platforms like 15. Contact Us Your mobile strategy