Trends in Mobile MarketingReaching You Where You Are

By: Allie Edwards

What is Mobile Marketing?

Definition: Communicating to people via their mobile device.

Why is it Important?

Everyone is mobile!

More people have cell phones than computers!

Thirty countries have a 100% ratio of cell phone users.

So What Are Some Current Trends?

Mobile Advertising

IAds, AdMob

Text Message Marketing

American Idol, ringtones, coupons, specials

Location Based Services

Geo Social Networking: Facebook Places, Foursquare

Mobile Advertising

Nike IAd Demo

AdMob Vs. IAds

Right now Google controls much of the mobileadvertising market with AdMob. Apple launchedIAds which is supposed to be a new interactive formof advertising.

Text Message Marketing

Text messaging is considered a main way of communication

People text four times more than they talk

Text message marketing has a response rate of 7x more than traditional email marketing.

EXAMPLES: American Idol, Ringtones, Victorias Secret

Location Based Services

Geo Social Networking: Social Networking where geographic services such as geo-tagging are used to increase social interaction

Facebook Places: Users can tag themselves where they are at and post as their status

Foursquare: Users can check into places and get coupons for nearby businesses

Loopt: See what friends are around you, check in, and find things to do around you

So is this Mobile Marketing Just a Phase?

Mobile Marketing is not going anywhere!!!

Future predictions for mobile marketing are higher than ANY past prediction.

It is predicted that by 2012,10 TRILLION messages will be sent globally!

Cell phone users keep growing and growing.

It is thought in a few months, the end of 2010, the number of cell phone users will be over 5 BILLION!

Almost 60% of people view their phone as their life, saying they can’t live without it.

Why is it effective?

Convenient: Customers like to be able to get coupons, make reservations, or order food

Personal: We are always connected to our phones. 91% of people keep phone by side at all times. Advertisers are now being put in the same category as friends and family.

Quick: Don’t have to wait for an ad. It’s quicker for both sides.

ROI (Return on Investment): Better ROI because ad is usually welcomed. Not random like emailing. Usually customer requests to be on the list.

Most effective way to reach out to Gen Y: It’s the future! With Gen Y spending an average of $200 billion dollars on discretionary goods, advertisers are missing a huge market if they don’t find ways to get through to us.

Sources1.“What is Mobile Marketing?” by Quirk eMarketing - Series of e-chapters discussing mobile marketing and what it is all about

2. http://www.quirk.biz/resources/mobile101/281/What-is-Mobile-Marketing

• “Trends in Mobile Marketing” by Lauren Fisher - Article about the current trends in Mobile Marketinga. http://www.simplyzesty.com/mobile/trends-mobile-marketin/

• “Mobile Marketing Association Forcasts 2010 Trends for North America and Celebrates 2009 Accomplishments” Mobile Marketing Association - Press Release about the past accomplishments of Mobile Marketing and the predictions of how mobile marketing will grow for 2010a. http://mmaglobal.com/news/mobile-marketing-association-forecasts-2010-trends-north-america-and-celebrates-2009-accomplish

• “Five Can’t-Miss Mobile Marketing Trends for 2010” by Paul Rosenfeld - Article talking about the major trends, predictions for 2010, and reasons why mobile marketing is so powerful.

1. http://smallbiztrends.com/2009/12/five-cant-miss-mobile-marketing-trends-for-2010.html

• “Six Reasons Why Mobile Marketing Works” by Sara Litton - Article talking about the reasons why mobile marketing is expected to boom so much in the next few years

a. http://www.sundog.net/sunblog/posts/six-reasons-why-mobile-marketing-works/

a. “10 Web Marketing Trends for 2010” by John Arnold - Article talking about the biggest web trends, one being mobile marketing. Talks about what are good areas to invest and what areas to leave alone.a. http://www.entrepreneur.com/marketing/onlinemarketing/article204480.html

7. Engage. Captivate. Connect. - Press Release from Apple talking about the release of IAds. a. http://www.advertising.apple.com/