PRINCIPLE OF MARKETING

PRESENTED BY

STUDENT NAME STUDENT ID

QAIM ALI 57512

WASEEM AHMED

57236

JAMAL ELAHI 57373

MAISAM MUSTAFA

57237

COMPANY’S PROFILEQ-mobile launched in 2008 as local mobile

company with an ambitious aim to provide reliable and high quality mobiles with excellent customer care services.

COMPANY’S MISSION/VISIONVISION:The company’s vision is to develop path

breaking technologies and efficient processes that incubate newer market

MISSION:To become no:1 in market

PEST ANALYSISPOLITICAL FACTOR:Political factor includes government regulation

and legal issues. For example: tax policy, employment law, political stable, trade restrictions

Q-mobile keeps in mind this entire factor while functioning of the organization take place

ECONOMIC FACTOR:Q-mobile also considered the economic factor that

effect purchasing powerEconomic growth, rate of inflation

SOCIAL FACTOR:Q-mobile have to learn the condition of the

society to have a huge market share, It should know the need of the society providing respective quality of goods and services.

TECHNOLOGICAL FACTORS:Technology can lowered barriers to entry,

reduce minimum efficient production level and influence outsourcing decision.

MARKETING MIX OF Q MOBILE

It is a combination of marketing tools that a company uses to satisfy their targeted customers and achieving organizational goals

ProductPricePlacePromotion

PRODUCTSThere are many products of Q Mobile, these

are:

PRICEQ-mobile is offering different products at low prices to compete their competitors:Noir A1 Rs. 7700/=Noir A2 Rs. 9000/=Noir A3 Rs. 8300/=Noir A5 Rs. 11000/=Noir A6 Rs. 12500/=Noir A8 Rs. 14400/=Noir A10 Rs. 17600/=

PLACEQ-mobile company deliver its all products

from one place to another place through retailers and phone dealership.

Q-mobile company has a vast network to transfer its good to all over Pakistan.

PROMOTIONPromotion is the key element of marketing

program and is concern with effectively and efficiently communicating the decision of marketing strategies.

Advertising on TV and radioPersonal sellingDirect sellingMotivating channels

PRODUCT LIFE CYCLEQ-mobile have successfully crossed the

introduction and growth stage of product life cycle and enter in the mature stage.

ADVERTISEMENT

SWOT ANALYSIS OF A2 - A10STRENGTH:Constantly bringing innovation and new

feature in mobiles. This is necessary due to competition in the market.

They have a diverse product line targeting both middle and lower class customers

It is user friendly and well-known brand

WEAKNESS:Less promotional activity

OPPORTUNITIES:Q-mobile has a large market in Pakistan. Mostly

people have low income so the Q-mobiles pricing strategy is a great opportunity for them.

THREATS:Unstable political condition in the country by

intense competitionNokiaSamsungLG

SEGMENTATIONDEMOGRAPHICAGEI. 17-25II. 25-35III. 35-45IV. 45-50GENDERI. MaleII. FemaleINCOMEI. All income groups

GEOGRAPHICCountry: PakistanCity: KarachiLocation: North

NazimabadUniversities: Paf-Kiet,

Preston, Iqra

OCCUPATIONI. StudentsII. ProfessionalsIII.Management and

Administrative staff

PSYHCOGRAPHICI. Social classII. High classIII. Middle classIV. Lower class

TARGETING LOCATION AGE DISTRIBUTION

Paf-Kiet University North Nazimabad campus

GENDERBoth males and females

17 - 2525-35OCCUPATIONStudentsSOCIAL CLASSLower and

middle class

Q-MOBILE POSITIONINGReliable product against cheap price with high quality

PRODUCT CLASSIFICATIONSHOPPING, CONVENIENCE,

SPECIALITY, UNSOUGHT

Q-Mobile NOIR is both convenience and shopping product as it has low prices

It is available in every market of Pakistan

The customer will not take decision to buy a products

PRICING STRATEGYNeed: The product which having good

quality and style based on customer needs and wants.

Target Market: 17-38 yearsPrice:8000 - 17000Product: NOIR A2 –A10Place: Available at every mobile market

PROMOTION STRATEGYAdvertisementsFlyersPanaflexTaking online ordersRadio marketing

Why customers will buy this product?Quality: It has a high quality of performance

along with the consistently with the qualityFeatures: It has more featuresIt has a modern style

INTRODUCTION OF OUR NEW PRODUCTIt is a very unique product in tablet

categories and its name is Q- Tablet It has a smart metallic body and its color is

sky blueHigh quality LED and a lot of amazing

featuresThis tablet is especially designed for youth

PRICEProduct price low and obtain maximum profit

on spare parts.Set price at 10% below market leaderReduce price of product to maximize sales (to

allow increased production and reduce unit production cost).

We have decided to set up price of our product for Rs. 20,000

PLACEThis product is starting from Karachi We are trying to spread it in all over the

Pakistan as fast as we canWe hope that our product Q-Tablet will be the

most famous in our targeted customer about its features and its availability in every market.

PROMOTIONWe can promote our product through famous

actorsWe can promote our product through mediaIt can be promoted through internet, bill

boards, newspapers, magazines and pamphlets

SWOT ANALYSISSTRENGTH:• We have made our product with hard working• In a peaceful environment • Took advice from our seniors

WEAKNESS:Customers are unaware of that productLess promotional activity

OPPORTUNITY:Q Tablet has a large market in Pakistan. Mostly

people have low income so that Q-Tablet pricing strategy is a great opportunity for them.

THREAT:Q Tablet has a lot of competitors who are also

their threats such asNokia SamsungAppleLG