App Development & Mobile Site Platforms for the Enhanced Digital World

Mark MenardsmAlbany 2012July 17, 2012

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Who am I?Mark Menard

Internet Professional

Since 1995

We Build Web & Mobile Apps

@mark_menard

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Mobile 1.0

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How large is the mobile

market?

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There are 4 billion mobile phones in

use today.

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There are over 1 billion smartphones

in use today.

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By 2014 mobile

internet usage will overtake

desktop usage.

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62% of 25-34 year olds have smartphones

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Half of all local searches are performed

on mobile devices.

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Mobile 2.0

Don’t forget the Tablets

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By the end of 2012 tablet sales will

overtake PC sales.

-Tim CookApple CEO

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55 million iPads sold in the "rst 18 months!

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We live in an “app” world.

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Mobile PlatformsiOS

iPhone iPad

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Mobile PlatformsAndroid

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Mobile PlatformsThe also Rans

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Mobile Platforms

But is it an also ran?

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Do you need a mobile strategy?

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Yes!

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One size does not "t all!

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One size does not "t all!

Websites vs Apps

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Websites vs Apps

Use your existing site

Use existing technologies

Can be done incrementally

Installed App

Can use data from your existing site

Represents a signi!cant branding opportunity

The Good News

Use the hardware

Fastest user experience

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Websites vs Apps

Uses your existing site

Can be difficult to take advantage of hardware

Lots of form factors to deal with

New technologies

Need to navigate the app store process

There’s more than one platform

The Bad News

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Four Main Strategies

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Four Main Strategies

Native Apps

Mobile Web Site

Cross Platform Apps

Responsive Design

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Mobile Web Site

Serve unique content for mobile devices using either a separate website, or the same

website using separate templates and graphic content.

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Mobile Web SiteTwitter

Notice the mobile.twitter.com address,

and the web browser controls.

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Mobile Web SiteTwitter

Elements are large enough to tap with a !nger.

No side bars.

Limited and focused content.

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Mobile Web SiteTwitter

Accessing additional functionality requires a drill

down to another page.

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Mobile Web Site

The Home Depot Trip Advisor Facebook

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Four Main Strategies

Native Apps

Mobile Web Site

Cross Platform Apps

Responsive Design

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Responsive Design

Use various techniques, such as CSS, #uid layouts, and #exible images to achieve a

pleasing appearance on a mobile device while serving the same content.

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Responsive DesignA W

ordPress Example

Desktop Layout

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Responsive Design

A W

ordPress Example

iPad LayoutFriday, July 20, 12

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Responsive DesignA W

ordPress Example iPhone Layout

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Responsive Design

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Four Main Strategies

Native Apps

Mobile Web Site

Cross Platform Apps

Responsive Design

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Native Apps

Applications written speci!cally for a particular mobile platform, such as iOS or

Android using native tools.

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Native Apps

Objective-C or Ruby

Xcode

Cocoa Touch

Java

Eclipse, IntelliJ

Android APIs

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Four Main Strategies

Native Apps

Mobile Web Site

Cross Platform Apps

Responsive Design

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Cross Platform AppsApps developed using tools that

leverage web based technologies, such as HTML5, Javascript, and CSS, Flash,

Flex, and many others to create native applications available through iTunes

and Android app stores.

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Cross Platform AppsNative Apps vs

Takes best advantage of the hardware

Looks and feels like a native app

Many developers available

Write one app and run on multiple platforms

Performance is generally good

Can leverage existing skills from prior platforms, such as

web design and development

The Good News

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Cross Platform AppsNative Apps vs

Need to maintain multiple versions of your app for each

platform

Need to learn new technologies

Sometimes the app store can be a pain

Cross platform always has compromises

Performance can suffer in certain edge cases

Can be hard to achieve a true native look and feel

The Bad News

Some solutions have limited developer communities

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What Should I Do?

Marketing Website

E-Commerce

Database Application

Software as a Service

Native Apps

Mobile Web Site

Cross Platform Apps

Responsive Design

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What Should I Do?

Marketing Website

E-Commerce

Database Application

Software as a Service

Native Apps

Mobile Web Site

Cross Platform Apps

Responsive Design

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I’m Mark Menard@mark_menard

http://www.enablelabs.com/

We Build Web & Mobile Apps

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http://www.enablelabs.com/referral-madness

Referral Madness

Win a Retina DisplayMacBook Pro!

Get $500 for every referral

we close.

Ends August 31, 2012

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Credits

Sneakers photo: Linda Cronin: http://www.#ickr.com/photos/old#ints/5849110918/

Reveal: Responsive Wordpress Theme: http://themetrust.com/themes/reveal

Mobile Usage Statistics: http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx

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