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MOHAI (Museum of History and Industry) Our team did a usability study for the MOHAI Discovery Interactive.
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Discovery interactive Usability stUDyElliE KlEinwort | CharliE KoCh | SuSan oldham | ian wyoSniCK
Our Team
ellie Kleinwort charlie Koch sUsan olDham ian wyosnicK
The new mOhaI
¡ museum of Science and Industry ¡ Opened December 29, 2012 ¡ South Lake union location ¡ all new exhibits ¡ all new Interactives
marK Gleasonexhibits manager
meKa manchaKcontent coordinator
Our CLIenTS
DISCOvery InTeraCTIve
MOHAI GOAls fOr InterActIve
¡ To build community ¡ To honor Seattle’s literary history ¡ To be fun, imaginative
PurPOse
¡ make a book about Seattle ¡ review what visitors learned
from other exhibits
DesIGn Of InterActIve
DISCOvery InTeraCTIve FLOw
Surprise Me
Introduction Write a Title Pick Cover Art
About the Author
Write Myself
Yes
No
Complete BookSynopsis Publish
Our uSer reSearCh
Our reSearCh QueSTIOnS
¡ are users ending the book publishing process prematurely?
¡ what are the barriers preventing users from publishing their book?
Our meThODS
ObServeD
¡ Observation—Identify problem areas ¡ Live observation of how museum visitors engage ¡ Video taping of interactive without intervention
¡ Survey users— Pilot Survey & exit Survey ¡ Opinion of visitors who used the interactive
reCruITeD meThODS
¡ Cognitive walkthrough/ Talk aloud ¡ Identify usability issues through user’s point of view
¡ Time on Task ¡ How focused users complete interactive
hOw we TeSTeD
we ObServeD ParTICIPanTS
¡ exit Survey20 participants
¡ video Observation16 hours, 62 visitors observed
we reCruITeD ParTICIPanTS
¡ Cognitive walkthrough 5 participants
¡ Time on Task3 participants
we ThOughT Our auDIenCe waS...
Adults, mostly parents, 18-55 years old
under 10
11–18
over 18
18% 21%63%
Our auDIenCe reaLLy IS....
Our FInDIngS
23%of users
DID complete interactive
hOw many PubLISh?
14 of 62 users completed
the interactive
are uSerS enDIng The bOOk PubLIShIng PrOCeSS PremaTureLy?
reSearCh QueSTIOn
77%of users did
nOT complete interactive
27%
18%
23%
16%14%
41%
32%
7%
1st screen
2nd screen
Dragging Words
Pick cover
Author name
Author Blurb
surprise Me
Publish
key issuesecondary issueengagement issue
where are The uSabILITy ISSueS?
whaT are The barrIerS PrevenTIng uSerS FrOm PubLIShIng TheIr bOOk?
reSearCh QueSTIOn
SurPrISe me! bOOk SynOPSIS SCreen
“I thought I selected every word ‘cause I liked how every word looked.”
FreQuenT errOrS
¡ unaware of missed selections
¡ unable to revise selections
¡ Lack of adequate feedback
¡ unaware of completion requirement
¡ 5 of 21 observed users stopped or restarted
¡ 7 of 8 of recruited users stated difficulty with screen“I didn’t realize that one of
the word selections was not selected.“
“...hard to pick words in the montage. It was hard to know why it wasn’t finished.”
abOuT The auThOr SCreen
FreQuenT errOrS
¡ Typing difficulty
¡ Single-touch interface errors
¡ 8 of 29 observed users stopped or restarted
¡ 4 of 8 recruited users stated difficulty with screen
“...writing the blurb about the author was long. The keyboard was awkward and I don’t like talking about myself.”
“...too much information to complete...”
“...awkward typing and hard to complete request...”
SeLeCT TITLe SCreen
“...didn’t find the word I was looking for...”
FreQuenT errOrS
¡ unaware of how to submit
¡ Tried to tap instead of dragging
¡ unaware of scroll-ability
¡ 7 of 40 observed users stopped or restarted
“...not clear about selecting words and wasn’t sure about the next step.”
Our reCOmmenDaTIOnS
MOHAI Archives
Our reCOmmenDaTIOnS
AutHOr BlurB
¡ allow skipping for shy visitors ¡ more responsive typing/touch
DrAGGInG WOrDs ¡ Clarify “tape” metaphor ¡ Select words by both tap & drag
surPrIse Me ¡ add feedback on how to proceed ¡ Increase feedback on selected words ¡ Provide default for word selections
Our generaL reCOmmenDaTIOnS
user feeDBAck ¡ add feedback on interactive progress ¡ use more responsive or multi-touch interface ¡ allow more time before “still there” prompt appears ¡ add scrolling indicators
cOntent ¡ adjust content for 10-18 year-old demographic ¡ Succinctly explain interactive instructions ¡ Decrease interactive length
envIrOnMent ¡ Investigate methods to increase exhibit engagement ¡ add exhibit signage
thanK you!ellie, charlie, sUsan & ian
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