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2. Mission
Identify the
user experience
for the Nokia N8, its features, interface and design
12/16/10
COM 597: Interactivity Design: Usability|
2
3. Over100Participants
70%Female
Average Age 19Tech-savvy Students
our Participants
12/16/10
COM 597: Interactivity Design: Usability|
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4. Participant Phone profiles
Functionis the mainfactorwhen choosing a phone
iPhone,Android,and BlackBerryusers made up more than 60% of the
participants study base
More than 61% of participants are familiar with touchscreen
phones
12/16/10
COM 597: Interactivity Design: Usability|
4
5. Usability methods:
6. Task Analysis 7. Focus Groups 8. Surveys 9. Ethnographic
ResearchThe particpants:
10. 24 groups12/16/10
COM 597: Interactivity Design: Usability|
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11. MCDM Usability Class
Affinity Diagramming
12. One task per group to test features 13. Write 1 positive, 1 negative on a post-it note 14. Ideas are categorized, and grouped