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Qualtrics Webinar: 3 Ways to Increase the Impact of Your Research 3 December 2013

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Dani Wanderer Head of Marketing

Qualtrics

Susan Topel Dir. of Strategic Insights

Centene Corporation

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    •  Introduction

    •  Key Industry Trends

•  Susan Topel’s Journey

    •  Key Tips & Takeaways

    •  Qualtrics Research Suite Demo

    •  Q & A

Webinar Roadmap

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Consumer-driven World

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Customer and Market-driven World

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Growing Mobile Usage

Key Industry Trends

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Who is Qualtrics? The Global Leader in Enterprise Survey Technology

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Leader in Enterprise Customers

Leader in Growth and Innovation

Leader in Colleges and Universities

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Qualtrics Research Suite

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Top 10 Ways to Use Research Suite

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1.  Voice of the Customer (VoC)

2.  Customer Satisfaction

3.  Market Research

4.  Ad Testing

5.  Concept Testing

6.  Product Development

7.  Website Feedback

8.  Brand Tracking Studies

9.  Program & Event Administration

10.  Employee Feedback

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Leading Enterprises Choose Qualtrics

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Susan Topel Dir. of Strategic Insights

Centene Corporation

©2013 Qualtrics – Company Confidential

Data-driven Transformation at Centene

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Making order out of chaos

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Data-driven Transformation at Centene

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Objectivity. Validity. Accuracy.

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Evangelizing Research across the Organization

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Optimizing Resources and a Tight Budget

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•  Single library for all surveys •  Affordable investment •  Integrated panel management •  Launch surveys in hours, not days •  Enterprise-wide platform scalability •  Centralized repository for all insights •  Automated stakeholder reporting

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Delivering Actionable Insights

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Getting a Seat at the Table

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Bringing insights that others don’t have.

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Key Takeaways

1.  Be  entrepreneurial  -­‐  preach  the  gospel  of  data  

2.  Leverage  technology  to  know  more  and  do  more  

3.  Bring  to  the  table  insights  that  no  one  else  has  

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Brief Demo: Qualtrics Research Suite Sophisticated Research Made Simple

With  Qualtrics  you  can:  1.  Access  pre-­‐built  survey  library  with  250+  

templates  2.  Leverage  an  easy  to  use,  point  and  click  interface  

with  100+  quesHon  types  

3.  Apply  hundreds  of  unique  features  such  as  advanced  logic  or  mobile  device  detecHon  

4.  Share  real-­‐Hme,  customizable,  triggered  reports    

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Qualtrics Research Suite Demo

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Questions?

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Why Customers Use Qualtrics

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Most Powerful Platform

Enterprise-wide Scalability

Best-in-Class Security

Easiest to Use Products

Award-winning Customer Support

The  Global  Standard  in  Enterprise  Survey  Technology