On the gomobile and the student experience

OfflineSit. Listen. Watch. Leave. Read. Repeat.

OnlineEngage. Interact. On Mobile. Anywhere. Anytime.

And...Crash while texting your BFF.

MobileTHE emerged...ing trend

Messy digital landscape

Siloed

Confusing

Students were...

Hindering, not helping

Changing the landscape

Two projects, one goal

Two teams, one goal

User feedbackDeliver services & info on any device. Yesterday.

The planGet a headband. Put on wrist wraps. Get moving.

uMobile?)Kurogo?)Bb)Mobile?)

jQuery?)

Research platformsExamine major mobile dev platforms. Pick one.

Winner: Kurogo

Open%Source.%%

Pre-built,%interoperable%modules%

Imagined%by%MIT,%built%by%Harvard.%

Top%Tier%Higher%Educa@on%Clients.%

Fortune%500%Clients.%Fully%Extensible.%

Clean%Integra@ons.%

Simple%Usable%UX.%Tablet%&%Phone.% Community%Developed.%%

Mobile%Web%and%Na@ve%Applica@ons.%

PHP%&%HTML%5%based.%

Community%driven.%

Stable.%

Why Kurogo?

Respond quicklyGet Dirty. Feel the Pain. Launch a Beta in 6 months.

Enable governanceGet everyone onboard. Destroy shoes.

Juggle fireMake choices. Push Decisions. Mobile Web 1st.

Launch with a bangCommunicate. Communicate. Communicate.

Digital'Signage' Bus'Ads'

Ac1vi1es' Booth'&'Street'Teams'

Deliver valueMore services. Reliably. On Demand.

Leverage analyticsBut don’t let them own your vision.

Focus on nextPush innovation. Learn from mistakes.

Reflect. Often.Where is mobile going? Why?

Re-imagineSalt Mine or Interactive Classroom?

The stakeholders

The experience

The purpose

It was about us

Too much information

Still riding the rails

Set new goals

Users firstKNOW MY CAMPUS orientation | transition | navigation

PLAN FOR SUCCESS academic | experiences | support

LIVE WELL TO LEARN WELL mental | physical | safety

HAVE SOME FUNget involved | participate | recreation

BUILD MY CAREERexperiences | develop skills | network

COURSES, MONEY & ENROLMENTregister | housing | transportation

Responsive

Yup, it’s working

Total visits + 200%Unique visits +265%Page views +103%

Return visits +237+Pages per visit +215%Visits from mobile +1036%

Janeen Alliston @janeenthebeanDirector, UBC Student Communications Services

Phil Chatterton @PhilChattertonDirector, Media Technologies