Social Follower Report

Tom Webster

@webby2001 | Feb 06 2007

VP of Strategy, Edison Research. Consumer

insights, social media data and folksy analogies. I

tell the stories of numbers.

Tweets 17,958

Followers 7,755

Following 3,433

Key Metrics: @webby2001 | Jun - 23 - 2012

Total FollowersTotal Followers

7,710@webby2001 had 7,710 Twitter followers and we've classified the ones we could intoConsumer, Business, and Private (i.e. locked) accounts. The rest, which we labelUnidentified, are an assortment of anonymous and spam accounts, which we do notfactor into our audience metrics.

Social Pull

Social Pull

Pull is a good measure of how influential @webby2001's audience is, compared to theaverage Twitter account - 1x is average, 2x is twice as much as average, and so on.Influence, for the purposes of this calculation, is gauged by how well connected @webby2001' followers are across sixty social sites, compared to the averageconsumer. A higher Pull suggests you have important people in your audience, andare thus better able to spread your message far and wide.

213x

Tom Webster

@webby2001 | Feb 06 2007

VP of Strategy, Edison Research. Consumer

insights, social media data and folksy analogies. I

tell the stories of numbers.

Tweets 17,958

Followers 7,755

Following 3,433

Social Audience Composition

AUDIENCEBREAKDOWN

Audience Crossover

Audience Crossover

Insights:

@webby2001 and @webby2001-friendsshare 2 followers.

Tom Webster

@webby2001 | Feb 06 2007

VP of Strategy, Edison Research. Consumer

insights, social media data and folksy analogies. I

tell the stories of numbers.

Tweets 17,958

Followers 7,755

Following 3,433

AverageNetwork Size

Insights:

» On average, each of @webby2001's followershas 7,493 connectionsacross all social mediaplatforms. Therefore, @webby2001 canpotentially indirectly reach36,298,001 (4,844 x 7,493)people.

Network SizeBreakdown

Insights:

» 50% of @webby2001'sconsumer audience have501 - 5k connections.

Audience Reach Insights

Tom Webster

@webby2001 | Feb 06 2007

VP of Strategy, Edison Research. Consumer

insights, social media data and folksy analogies. I

tell the stories of numbers.

Tweets 17,958

Followers 7,755

Following 3,433

Social Media Use

Insights:

» @webby2001'sconsumer audience isactive on at least 14,034social profiles and/or blogs.

SocialMemberships

Insights:

» 49% of @webby2001'sfollowers have Facebookprofiles.» @webby2001's hasmore followers who useQuora than does the typicalTwitter user.

OnlineActivities

Insights:

» 41% of @webby2001'sconsumer audience hasbeen identified as a *GeoLocation.

Audience Social Insights

Tom Webster

@webby2001 | Feb 06 2007

VP of Strategy, Edison Research. Consumer

insights, social media data and folksy analogies. I

tell the stories of numbers.

Tweets 17,958

Followers 7,755

Following 3,433

GENDER

Insights:

» *Statistics based on 88%of @webby2001'sfollowers, whose sex wewere able to determine.

AGE RANGE

Insights:

» 36% @webby2001'saudience is between 36 -45.» *Statistics based on 31% of @webby2001'sfollowers, whose age wewere able to determine byidentifying through socialprofile or public recordsdata.

Audience Demographics Insights

Tom Webster

@webby2001 | Feb 06 2007

VP of Strategy, Edison Research. Consumer

insights, social media data and folksy analogies. I

tell the stories of numbers.

Tweets 17,958

Followers 7,755

Following 3,433

Audience Demographics Insights

AGE BY GENDERFEMALE

Insights:

» Compared to theaverage @webby2001'sfemale followers tend to bemore in the 36 - 45 agerange.

AGE BY GENDERMALE

Insights:

» Compared to theaverage @webby2001'smale followers tend to bemore in the 46 - 55 agerange.

Tom Webster

@webby2001 | Feb 06 2007

VP of Strategy, Edison Research. Consumer

insights, social media data and folksy analogies. I

tell the stories of numbers.

Tweets 17,958

Followers 7,755

Following 3,433

Audience Geographic Insights

TOP 10 CITIES

Insights:

» @webby2001 has ahigher percentage offollowers from Knoxville,Tennessee, USA than thetypical Twitter user.

STATES

» @webby2001 has ahigher percentage offollowers from NorthCarolina, USA than thetypical Twitter user.

Insights:

Tom Webster

@webby2001 | Feb 06 2007

VP of Strategy, Edison Research. Consumer

insights, social media data and folksy analogies. I

tell the stories of numbers.

Tweets 17,958

Followers 7,755

Following 3,433

Audience Geographic Insights

COUNTRY

Insights:

» @webby2001 has ahigher percentage offollowers from USA thanthe typical Twitter user.

Tom Webster

@webby2001 | Feb 06 2007

VP of Strategy, Edison Research. Consumer

insights, social media data and folksy analogies. I

tell the stories of numbers.

Tweets 17,958

Followers 7,755

Following 3,433

INTERESTAFFINITY

Insights:

» Compared to theaverage audience, @webby2001's audience'stop three interests areBusiness, Politics, and Technology.

Audience Interests Insights

» @webby2001'sfollowers attend Ivy Leagueschool's more than theaverage Twitter audience.

EDUCATIONTYPE

Insights:

Audience Education Insights

Tom Webster

@webby2001 | Feb 06 2007

VP of Strategy, Edison Research. Consumer

insights, social media data and folksy analogies. I

tell the stories of numbers.

Tweets 17,958

Followers 7,755

Following 3,433

INCOME LEVEL

Insights:

Audience Career Insights

» @webby2001'sconsumer audience has ahigh level of incomecompared to the average.

INDUSTRY

Insights:

» Compared to theaverage audience @webby2001's top threeindustries are Media,Entertainment, and Insurance.