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@Strynatka has 788 total followers and we've mapped the digital footprints of every one of them. PeekAnalytics is an enterprise-class social audience measurement platform that provides rich consumer insights to marketers allowing them to better identify and qualify social audiences, and target content to create highly converting social initiatives. What Nielsen® did for television and radio audiences and ComScore® did for web traffic audiences – PeekAnalytics does for social audiences.
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Social Audience Report
Ryan Strynatka
@Strynatka | Nov 17 2008
VP of Product Management @ Radian6. Newly
repatriated Canadian, product management and
marketing professional, avid traveler.
Tweets 482
Followers 788
Following 673
Key Metrics: @Strynatka | Mar - 24 - 2012
Total FollowersTotal Followers
788@Strynatka has 788 total followers and we've mapped the digital footprints of everyone of them. We then segment the audience into Consumers, Businesses, Private,and Unknown (which is a mix of anonymous and spam).
Identified Audience
578 73%
Identified Audience
Is the percentage of the audience that could be identified as Consumers,Businesses or Private accounts; the higher the ratio the healthier the audience.Consumers are defined as individuals who are publicly identifiable, determined byover 30 factors.
Social Pull Social Pull
Pull is an audience-based metric that measures an audience's transparency, levelof social participation and their total consumer reach, as compared to the averagesocial audience. In calculating a Pull score, we value quality above mere quantityand include active and passive audience members. The more transparent, activeand connected the audience the larger the social Pull.
14x
Social Audience Breakdown
Insights:
@Strynatka has a highconsumer ratio comparedto other accounts.
AUDIENCEBREAKDOWN
Ryan Strynatka
@Strynatka | Nov 17 2008
VP of Product Management @ Radian6. Newly
repatriated Canadian, product management and
marketing professional, avid traveler.
Tweets 482
Followers 788
Following 673
Audience Crossover
Audience Crossover
Insights:
@Strynatka and @Strynatka-friends share648 followers.
Audience Reach Insights
AverageNetwork Size
Insights:
On average each of @Strynatkafans/followers canpotentially reach 12,552people
Network SizeBreakdown
Insights:
- 44% of @Strynatka's consumer audience have501 - 5k connections.
Ryan Strynatka
@Strynatka | Nov 17 2008
VP of Product Management @ Radian6. Newly
repatriated Canadian, product management and
marketing professional, avid traveler.
Tweets 482
Followers 788
Following 673
Audience Social Insights
Social MediaUse
Insights:
@Strynatka's 517consumer audience isactive on atleast 3,130social profiles and/orblogs.
SocialMemberships
Insights:
46% of @Strynatka's consumer audience hasbeen matched to aFacebook profile.
@Strynatka's consumeraudience uses Quoramore than the average.
OnlineActivities
Insights:
42% of @Strynatka'sconsumer audience havebeen identified as a GeoLocation.
Ryan Strynatka
@Strynatka | Nov 17 2008
VP of Product Management @ Radian6. Newly
repatriated Canadian, product management and
marketing professional, avid traveler.
Tweets 482
Followers 788
Following 673
Audience Demographics Insights
GENDER
Insights:
@Strynatka's audience is 72% male and 28%female.
AGE RANGE
Insights:
33% of @Strynatka'saudience is between 36 -45.
Ryan Strynatka
@Strynatka | Nov 17 2008
VP of Product Management @ Radian6. Newly
repatriated Canadian, product management and
marketing professional, avid traveler.
Tweets 482
Followers 788
Following 673
Audience Demographics Insights
AGE BY GENDERFEMALE
Insights:
Compared to the average,@Strynatka's femaleaudience is more in theage range of 36 - 45.
AGE BY GENDERMALE
Insights:
Compared to the average,@Strynatka's maleaudience is more in theage range of 46 - 55.
Ryan Strynatka
@Strynatka | Nov 17 2008
VP of Product Management @ Radian6. Newly
repatriated Canadian, product management and
marketing professional, avid traveler.
Tweets 482
Followers 788
Following 673
Audience Geographic Insights
TOP 10 CITIES
Insights:
@Strynatka has morepeople from Saint John,New Brunswick, Canadathan average.
STATES
@Strynatka has morepeople fromMassachusetts, USA thanaverage.
Insights:
Ryan Strynatka
@Strynatka | Nov 17 2008
VP of Product Management @ Radian6. Newly
repatriated Canadian, product management and
marketing professional, avid traveler.
Tweets 482
Followers 788
Following 673
Audience Geographic Insights
COUNTRY
Insights:
@Strynatka has lesspeople from USA thanaverage.
Ryan Strynatka
@Strynatka | Nov 17 2008
VP of Product Management @ Radian6. Newly
repatriated Canadian, product management and
marketing professional, avid traveler.
Tweets 482
Followers 788
Following 673
Audience Interests Insights
INTERESTAFFINITY
Insights:
Compared to the avergeaudience, @Strynatka's top three interests areBusiness, Technology,and Politics.
Audience Education Insights
@Strynatka's followersattended 'Ivy Leaguecollege's more thanaverage.
EDUCATIONTYPE
Insights:
Ryan Strynatka
@Strynatka | Nov 17 2008
VP of Product Management @ Radian6. Newly
repatriated Canadian, product management and
marketing professional, avid traveler.
Tweets 482
Followers 788
Following 673
Audience Career Insights
INCOME LEVEL
Insights:
@Strynatka'sconsumeraudience has a high levelof income compared tothe average.
INDUSTRY
Insights:
Compare to averageaudience @Strynatka'stop three industries areHardware, Auto, and Technology.
