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Personal Branding
Matthew Mobbs
Zara Hooley
Intro and objectives
You will have;
• An understanding of the concept of Personal Branding
• Space to reflect on your current use of social media
• An introduction to a range of social media tools
• Space to think about a Personal branding strategy
Ice Breaker
How do you present yourself to others?
• 3 facts
Exercise
Around the room there are logos if online services/tools. For each:
1. What is it?
2. What are your current impression or experiences of using it
3. Colour code your use:
Employability Study
Social Entertainment
What is it?
1. Facebook 2. Twitter
3. LinkedIn 4. Blogs
5. Google+ 6. RSS
7. YouTube 8. Google
9. Social Bookmarking 10. BranchOut
How to engage with Social Media
Facebook• Social Network
• Large companies have Fan Pages
LinkedIn• Professional Network
• Digital CV and achievements
• Large number of companies
• Interests Groups
Twitter• Learning Network
• Follow anyone
• Share ideas and links
• Conversation
Google+• Circles make sharing more
private
• Company Pages
• Integration with other popular Google tools
Case Studies
• Dear Lisa Rudgers
• Ulrike Schultz
Personal branding
• How well do you know your strengths?
• What do you want to say about yourself?
• Who would it be beneficial to communicate this to?
Introduction to social media
Consider…How do you…
• Keep up-to-date with developments in the area you want to work?
• Network with peers/colleagues/potential employers?
• Find jobs and partnership opportunities?
• Promote yourself as a brand?
The Seven C’s of Digital Literacy• Changing - understand and adapt to new technologies for the purpose of career
building.
• Collecting - the ability to source, manage and retrieve career information and resources.
• Critiquing - understand the nature of online career information and resources, and analysing usefulness for your career.
• Connecting - build relationships and networks online that can support your career development.
• Communicating - interact effectively across a range of different platforms, to understand the genre and netiquette associated with different types of interaction and to use them appropriately within the context of career.
• Creating - create online content that effectively represents you and your career online.
• Curating – store and retrieve online information and mange your digital footprint and online networks to support your career.
http://adventuresincareerdevelopment.posterous.com/how-the-internet-changed-career-my-presentati
CollectingThe ability to source, manage and retrieve information and resources
RSS Feeds and News readers
CollectingThe ability to source, manage and retrieve information and resources
CollectingThe ability to source, manage and retrieve career information and resources
CritiquingUnderstand the nature of online information and resources, and analysing usefulness.
What is a network?• people you know (and maybe the people
who they know)
• people who know you (and maybe the people who know them)
• way of accessing help and advice
• a way of providing help and advice
• based on the idea of reciprocity
ConnectingBuild relationships and networks online that can support your career development.
CommunicatingInteract effectively across a range of different platforms, to understand the genre and netiquette associated with different types of interaction and to use them appropriately within the context of career.
Make a positive impression Manage your networks
CommunicatingInteract effectively across a range of different platforms, to understand the genre and netiquette associated with different types of interaction and to use them appropriately within the context of career.
Make a positive impression Manage your networks
Do employers use it?
http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/
How to engage with Social Media
Facebook• Social Network
• Large companies have Fan Pages
LinkedIn• Professional Network
• Digital CV and achievements
• Large number of companies
• Interests Groups
Twitter• Learning Network
• Follow anyone
• Share ideas and links
• Conversation
Google+• Circles make sharing more
private
• Company Pages
• Integration with other popular Google tools
“Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting.”
Getting Started - Profile
Link to you blog, personal website or LinkedIn
Try and get a sensible username that fits your personal brand
Upload a professional profile photo
Write a full profile describing what you do and why your using twitter
What to tweet about
http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012-1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors – Business insider 01/02/2012
Summary and Tips
• Create a full profile
• Follow people, but not too many
• Tweet interesting things and links
• Amplify - Retweet
• Use and follow #tags
• Join the conversation!http://digitalmarketingburp.wordpress.com/2012/04/18/infographic-of-the-day-twitter-best-practice/
http://www.thesocialbizbuzz.com/blog/2011/09/the-lowdown-on-linkedin/
• Professional Network
• Digital CV and achievements
• Large number of companies
• Interests Groups
Get the most out of LinkedIn
• Create a full Profile
– Keep it up-to-date
• Get Recommendations
• Use Updates
• Make Connections
– Personalised
• Research Employers
– “Follow” for news and jobs
Creating
Create online content that effectively represents you and your career online.
Curating
Wordpress
Blogger
Posterous
mjmobbs.com
Store and retrieve online information and mange your digital footprint and online networks to support your career.
Blogging• Blogs enable you to write
longer, more in-depth reflections into activities you engage in
• Can share via Social Media• Help with applying for jobs or
right business documents
What employers say…
http://www.youtube.com/watch?v=TZsrgg5x4es
Now Consider…How you will…
• Keep up-to-date with developments in the area you work in?
• Network with colleagues/peers/potential employers?
• Find jobs, collaboration opportunities or customers?
• Promote yourself as a brand?
Make an Action Plan
Promoting yourself
Link your sites together
Matthew MobbsLearning Technologist Careers ServiceUniversity of LeicesterLE1 7RH
e: [email protected]: mjmobbs.comTwitter: @mjmobbsLinkedIn: http://uk.linkedin.com/pub/matthew-mobbs/7/381/48b
Add selected link to your:
• CV
• Email signature
Protecting Yourself
• Keep it private
• Check your Social Network Privacy Settings
Do you want employer, lecturers, colleague, your family to see it?
What next?
• 5 mins talking to a partner about how you might use the strategies discussed today.
• The Leicester Award for Employability: Online Networking
• Dan Schawbel
• PWC
Name Email/User Name
