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Building a
SEAMLESS EXPERIENCEfor Visitors, Organizers, and Exhibitors
Smart M.I.C.E Publication
Virtuosity Indonesia
To promote tourism and Indonesian culture alongwith indigenious knowledge through quality products.
VISION:University Startup at Institut Teknologi Bandung
Contributing to answer Indonesia's problems andchallenges of the times through IT products.
Creating products designed elaborately and beautifullyto satisfy consumers especially in the field
of user experience.
Spreading fondness of Indonesia's productsand culture, delivered through modern creative products.
TASKS:
� Indonesia ICT Award 2013 FinalistFinalist� Indonesia Creative Festival 2013
4th Winner of � Blackberry Business Plan 2013 � West Java ICT 20131st Winner of
ACHIEVEMENTS:
The Core Members of
Team SMICE-P
DedyPrasetiady
CintyaSitanggang
AbramSinaga
SuriHutagalung
OkihitaSihaloho
CEOCFOCOOCTO CMO
Cintya SitanggangITB's Urban Planning student;Vice Chief of Community Development Division in ITB Urban Planning Student Association;Participated in Planning by Children event at Bandung.
Dedy PrasetiadyITB Software Eng. Student;Passionate about tourism;Experienced in building several applications and websites.
Abram SinagaBachelor of Urban & Regional Planning ITB;National Future Educator at Youth Sharing Network Indonesia;Technopreneurship Orientation Program BlackBerry Innovation Center 2013 participant;Spesialises in Marketing Strategic and Urban Market research.
CEO
Suri HutagalungITB MBA student;A year experience as bank accountant;Supervises team's financial and cashflow.CFO
Okihita SihalohoITB Software Eng. Student;Developed satulayanan.net; Participated in several goverment programs;Actively involved in nationwide student associations;Spesialise in UX design.COO
CTO
CMO
PRODUCT RESEARCHBASIC IDEA:
using paperless, integrated technologyin promoting MICE tourism
GREENSOCIETY
thus encouragingthe development of
PRODUCT RESEARCH
PRODUCT BACKGROUND:Smice-P is designed based on the
result of our team�s research in
Smart Society for Innovativeand Sustainable Cities.
(That's a part of smart-city research by Institut Teknologi Bandung.)
RELATED STUDIES:
SOFTWARE ENGINEERING
INTERNATIONAL AFFAIR
URBAN PLANNING
ECONOMY
Delivering seamless user experiencethrough integrated application modules.
Implementing the most efficient and viral way
to present every place�sunique eminence.
Promoting local productsand services; enhancesinvestment potential.
Building trust and reputationas progressive and dartingdeveloping country.
PRODUCT RESEARCH
M.I.C.E. TOURISMMeetings, Incentives, Conferences, and Exhibitions
Convention Eventsandor sometimes
M.I.C.E is used to refer toa particular type of tourism
in which large groupsplanned usually well in advance
are brought togetherfor some particular purpose.
M.I.C.E.Kits and Preparations
M.I.C.E.Organizers' Activities
AND YET...
PAPER WASTE!
ouch!
EXCESS KITS!
2 kilograms of press kits? really?
NUMBER OF ITEMS WASTEDPER PERSON PER EVENT
1 goodie bag9 notes1 book1 ballpoint9 pencils20 pages of questionnaire20-30 pages of conference materials
1 name tag1 leaflet1 button badge1 certificate
EFFETE EVENTS!
oh the horror slideshow
meh...
AND NOW...(Don�t lose hope yet.)
Smart M.I.C.E Publication
INTRODUCING
Integrated & PaperlessONE STOP SOLUTION FOR YOUR EVENT NEEDS
Conference MaterialsRather than handing printoutsor disks of session materials,event organizers can simply uploadpresentations, document, videos,recordings, and other publications.(Hence the nameSmart MICE Publication.)
Atendees then will be notified immediately on every file update,and will be able to choosewhich files to download and view.
Downloads
doc_day_one
fact_sheet
intro_video
theme_song
sheet_calc
dr._okihita_prest.
Neat Admin Dashboard
The admin dashboardgives total control to EOs,enabling them to connectto the atendees.
It doubles as customerservice management andapplication's content management system.
IN-DEPTH ANALYSIS BETTER ENGAGEMENTGet to know your audiencewith deeper understanding,allowing more successfulevents in the future.
USAGE STATISTICGather real-time datafrom users' activitiesduring the event.
Review and evaluate collected statistics to help estimateimportant decisions.
CUSTOM LOOK AND FEELBesides the style and viewincluded in our basic service,EO can also tweak their ownto match the event's theme.
DESIGNED TO FACILITATE AND MAXIMIZE CONTROL
AND MORE FEATURES IN THE NEAR FUTURE...
Neat Admin Dashboard
GAIN TRUSTWITH EASE!
with
!!
It helps give fast responses toatendees' inquiries, building a healthy relationship.
Prof. Dr. Suhono Harso, CGEIT
Our Beloved and Highly Dedicated
Research Mentor
Head of LPiK ITB & BlackBerry Innovation Centre ITB, doubles as Mentor of C-Gen Indonesia & Smarter Indonesia
He dedicates his life into creating harmonization between industry and academy as the style of new business.
Ir. Lolly Amalia Abdullah, M.Sc.
Our Kind and Always Caring
Project Partners
Ir. C. TriharsoDirector of Facility and Cooperation for
Creative Economy Departmentof Design, Media, and ICT
of Ministry of Tourismand Creative Economy
Chief Director Electronics and of Telematics Department ofMinistry of Industry
Our Strength and Opportunities in
Experience and Network
Our CEO!
Some of Our Annual and Popular
Target Events
kasih ket acarajmlh pngunjung, bulan, tingkt
Some of Our Annual and Popular
Target Events
Some of Our Annual and Popular
Target Events
Target Market
Visits and Expenses Statisticof Foreign Tourists in Indonesia Top 3 Countries by Amount of
Expenses Spent in Indonesia
(up to Third Quarter of 2013)
source: Indonesia's Ministry of Tourism and Creative Economy
Countries by Number ofForeign Tourist to Indonesia
US$ 137.604,561.373.
Australia (909.176)Malaysia (1.133.430)
Singapore (1.271.443)China (618.223)
England (203.625)France (178.888)
South Korea (303.856)Germany (52.401)
Netherlands (147.704)India (177.194)
Russia (94.330)Saudi Arabia (86.645)
US$ 825.045.365,60
US$ 464.791,43812.
Target Market
14 top MICE cities of Indonesia in 2013
Target Market
data: Indonesia's Ministry of Tourismand Creative Economy
Marketing Strategy
Marketing Strategy
Timeline
Prototyping Alpha Version
Look forB2B Clients
ProductionDevelopment
App Launchand Marketing
PerpetualDevelopment
2013
OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG
2014 ∞
a business flan by
Smart M.I.C.E Publication
Virtuosity Indonesia
because it makesyour business MUCH more delicious!!!
Under supervision and assistance byInstitute of Innovation and Creativity Development
Institut Teknologi Bandung