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My fourth lesson in Digital PR and University of Westminster London
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Promoting your blog
‘What is Social Media’Video
The side bar items discussed in the last
lesson allow people to promote your blog.
But how do you promote your own blog?
Technorati Blog Claim
Technorati Blog Claim• Registers your blog on Technorati• People searching Technorati can
find your blog• The higher your blog rank, the
more people see it• Getting links & a technorati badge
on your blog helps.
RSS Blog directories
RSS Blog directories• Every blog has a RSS feed
automatically• Hundreds of these directories so
great ‘long tail’ exposure• Directory auto-updates via RSS so
you only submit once
hits
0
20
40
60
80
100
120
SiteA
SiteB
SiteC
SiteD
SiteE
SiteF
SiteG
SiteH
SiteJ
SiteK
SiteL
SiteM
SiteN
hits
The Long Tail
RSS Blog directories• www.rss-specifications.com/rss-
submission.htm
• How do you find your RSS feed?
Link Baiting
“The art of writing provocative posts to entice people to share and link to it”
Linkbaiting
• Headlines are vital• Certain topics do well• Sending them through social
bookmarking sites can help them go viral
Linkbaiting
• Types of link baiting articles:– Useful lists– Controversy– Breaking news / first / new– Humour– MORE– http://www.problogger.net/archives/
2006/09/21/20-linkbaiting-techniqes/
Social Bookmarking
Social Bookmarking• Users submit other people’s posts to
share with other users.• There is a way of writing to entice
them to do this ‘link baiting’• Hundreds of these sites & millions of
users.• Being on the front pages can bring
100ks of hits in a few hours.• You need to get your site out there so
it can go viral
Social Bookmarking• Digg• StumbleUpon• Delicious• Reddit• Newsvine• Mixx• Kirtsy• Propellor etc...
Social BookmarkingSocial Bookmarking
• Example of using Stumble upon
Active Blogging
ActiveBlogging
• Staying active in your blogging community
• Commenting on other blogs and leaving your link so others can go to your site.
• Can give a slight SEO boost - linking
Guest Blogging
GuestBlogging
• Writing a quality post on other peoples blogs
• Within your niche• Gets links into your site• Other bloggers subscribers may
subscribe to yours.
Networking
Networking
• Making friends with the right people in the right place
• Presenting opportunities such as link exchanges & guest blogging
• Growing your friends networks on Stumble & Digg etc
• People in social media generally promote their friends
• http://www.problogger.net/archives/2008/03/13/how-to-promote-your-blog-through-networking
